1. ¿Cuáles son los hechos más relevantes del caso? ¿Cuál es la situación competitiva de la empresa? Hechos: Generales: * Neelman‚ hombre visionario y fundador de JetBlue llevaba una vida dedicada a la industria aérea‚ fundó JetBlue basándose en sus propias experiencias y tratando de mejorar las expectativas tanto de clientes‚ colaboradores y asociados; haciendo del excelente servicio a estos grupos la clave de su éxito. * 5 años de existencia en la industria para el 2005. * Para el
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Introduction: JetBlue is planned to establish by David Neeleman in July 1999. Although the terrorist attacks of 9/11 made the huge loss of the whole airline industry‚ JetBlue airways try to publish its own IPO after 2 years of profitable operation in 2002‚ This case study is summarizing the step to publish the IPO. Following this‚ it will discuss the disadvantage and advantage to publish the IPO and use the financial data to evaluate the price is suit for the first publish. In this case‚ there are
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Background Facebook’s IPO (Initial public offering) is one of the world’s largest initial stock offerings‚ raising $16 billion for the company. Facebook made its stock market debut on May 18 with an initial offering price of $38 per share‚ but closed at $38.23‚ a slight 0.61 per cent up (Associated Press‚ 2012). The typical big first-day pop in the share price seen in other technology companies’ IPOs that many investors had expected did not materialise. Instead‚ its stock price has tumbled since
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JetBlue Airways: Starting from Scratch Case Study Analysis This case illustrates how an entrepreneurial venture can use human resource management – and specifically a values-centered approach to management – as a source of competitive advantage. The major challenge faced by Ann Roades is to grow this people-intensive organization at a rapid rate‚ while retaining high standards for employee selection‚ and while building a strong organizational culture. Strengths Weaknesses Clear niche JFK –
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enhance corporate valuation skills KEY QUESTIONS FOR CONISDERATION 1) What are the advantages and disadvantages of going public? 2) What different approaches can be used to value JetBlue’s shares? 3) At what price would you recommend that JetBlue offer their shares? Potential Questions to be addressed in report submission * What is an Initial Public Offering and why is it such a big deal? * Is going public‚ particularly at the time they did‚ a good idea for JetBlue? * What
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Finance 7A10 Solutions: End-of-Chapter questions Chapter 7 (2nd Edition) Questions are: 2‚ 9‚ 15 7-2. Kokomochi is considering the launch of an advertising campaign for its latest dessert product‚ the Mini Mochi Munch. Kokomochi plans to spend $5 million on TV‚ radio‚ and print advertising this year for the campaign. The ads are expected to boost sales of the Mini Mochi Munch by $9 million this year and by $7 million next year. In addition‚ the company expects that new consumers
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AWARENESS OF CORPORATE GOVERANCE IN EMPLOYEES: A STUDY OF PROFESSIONALS AND NONPROFESSIONALS SEEMA MEHTA Prestige Institute of Management TARIKA SINGH Prestige Institute of Management S. S. BHAKAR Prestige Institute of Management UMESH HOLAI Jiwaji University Corporate governance has recently emerged as an issue of global significance. The present era is of intense global competition with customers becoming more knowledgeable and demanding. Not only the customers but also the shareholders
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JetBlue is a low-cost domestic airline in the United States that utilizes a combination of low-cost and value-added differentiation as its market strategy. From its launch in February 2000 to the time of the case‚ the airline grew to become the 11th largest player in the airline industry in a short span of 4 years. Moving into the growth phase‚ JetBlue transitions from launch mode to an established product stage where it needs to focus on growth of scale. Executive leadership has determined that
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Summary David Neeleman founded JetBlue in 1999. David Barger was previously president and COO of JetBlue‚ and then was promoted to the CEO role. Steven Predmore‚ was the vice president and chief safety officer. Vicky stennes was the vice president of in-flight service. Tom Anderson was senior vice president of Fleet Programs. Scott Green was vice president of flight operations. Russ Chew was the new COO of JetBlue. JetBlue was one of low-cost carriers (LCC)‚ serving by mainly two models of airplanes:
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to address strategic issues and longterm planning. Human Resource function business process Failure in this business was evident in the failure to hire or predict enough airline’s staffing needs to keep up with the company’s rapid growth. JetBlue Business Model JetBlue’s business model was to offer luxurious flying with the quality costumer service at a low price. This would be achieved by cutting "unecessary" expenses‚ and through the use of information technology and information system
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