MID TERM DATE : 3 AUGUST 2011 TIME : 2.30 – 4.00 PM CODE : ENT 1301 SUBJECT : INTRODUCTION TO ENTREPRENEURSHIP LECTURER : Important Instructions: 1) This paper contains THREE (3) Sections on SIX (6) printed pages‚ including the cover. 2) Answer ALL questions in Section A‚ B & C. All answers should be written in the designated answer sheet 3) Any misconduct during the examination will lead to a disqualification and a mark 0 will be entered 4) This paper comprises 20% if
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profitability. Characteristics of the external environment are the factors that are relevant to the firm’s performance at a given point in time so in order to avoid blind spots in an industry analysis‚ managers should always integrate their analysis of a firm’s industry with a broader stakeholder analysis. Managers must remain focused on the industry and not on a particular firm operating in it. C. The external environment has two major components: i. The Macro Environment (Political‚ Economic
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Among Established Companies (Hill & Jones‚ 2008). Each of these forces in some shape or form has a unique impact within the market segment being analyzed. Porter once said‚ “Awareness of the five forces can help a company understand the structure of its industry and stake out a position that is more profitable and less vulnerable to attack (Porter‚ harvardbusinessonline.hbsp.harvard.edu‚ 2008). Let us take a closer look at each of these forces and see what negative and positive aspects each one has
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the appropriate course of action for the company to take between franchising and syndication. Considering using a SWOT at first glance the decision to analyze the different methodologies using Porter’s Five Forces of Competition gave a more robust analysis within the restaurant industry. The choice of franchising was determined the logical choice over syndication for the company from a financial stand point and a quicker way to market to vie with its major competitors. Franchising offered a broader
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the right trade-offs -Strategy rests on unique activities WINNER if you have a strategy that fits the environment -A cogent configuration of activities‚ incentives‚ systems that supports successful positions and makes the right trade-offs Porter: Firms can ONLY achieve sustainable competitive advantage if they have BOTH operations effectiveness and superior strategy. Strategic Activities Map: Picture map that identifies key activities of a firm (their tradeoffs and the investments that
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Bibliography: • Thurlby‚ B (1998). Competitive Forces are also subject to change‚ Management Decision Journal‚ Vol. 36: 19-24 • Ireland‚ R.D‚ Hoskisson‚ R.E‚ and Hitt‚ M.A • Porter‚ M.E (2008). How competitive forces shape strategy‚ Harvard Business Review • Metts‚ G (2007) • Lu‚ J.W.‚ (2002)‚ Intra- and Inter-organizational Imitative behaviour: Institutional Influences on Japanese Firms ’ Entry Mode Choice. Journal of international
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Gazelle in 2012 Gazelle is a leading online market to purchase and sell used electronic devices. However‚ its legal name is “Second Rotation” but customers see it as “gazelle” which was chosen for branding and operational purpose by Gannet‚ Aurelien McElhiney the co founders of Second rotation. How did gazelle attain sustainable competitive advantage? The secret of Gazelle for attaining the sustainable competitive advantage (a competitive advantage that is difficult for competitors to
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JetBlue Airways IPO Valuation Summary In July 1999‚ David Neeleman announced his plan to launch a new airline that would bring “humanity back to air travel.” Despite the fact the airline industry had 87 new-airline failures in U.S. over the past 20 years. Neeleman’s plan convinced a group of investors and quickly raised $130 million from venture-capital community. This is the way JetBlue Airways established. With its strong capital base‚ JetBlue acquired a fleet of new Airbus A320 aircraft and focused
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confined to brick and mortar stores and simple operations. But they would be surprised to view the business model of Amazon.com Inc‚ which has used the internet to gain competitive strategic advantage and personify most of innovation metaphors. This analysis of Amazon.com Inc has Porter’s five forces model‚ which consist of Supplier’s Power‚ Customer’s Power‚ Threat of New Entrants‚ Threat of Substitutes and Degree of Rivalry‚ respectively‚ being conscientiously used in respect to our chosen company
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Introduction The five forces model framework was developed by Michael E. Porter in 1979 to analyse the industry factors that affects the company’s competitive strategy and helps to determine the threats from competitors in the market. According to Porter‚ there are five factors namely: Potential New Entrants‚ Substitutes‚ Industrial competitors‚ Buyer power and Supplier Power. Porter (1988) Figure 1. Five Forces Framework Threat of New Entrants: Low to moderate Procter and Gamble (P&G) products
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