protests and boycotts. JetBlue has established the following three objectives regarding Blues public relations campaign.
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Essentials of MIS Additional Cases 1 BUSINESS PROBLEM-SOLVING CASE JetBlue Hits Turbulence In February 2000‚ JetBlue started flying daily to Fort Lauderdale‚ Florida and Buffalo‚ New York‚ promising top-notch customer service at budget prices. The airline featured new Airbus A320 planes with leather seats‚ each equipped with a personal TV screen‚ and average one-way fares of only $99 per passenger. JetBlue was able to provide this relatively luxurious flying experience by using information
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MAIN PROBLEM JetBlue was a thriving young airline with a strong reputation for outstanding service‚ but in Valentine’s Day 2007 JetBlue had a problem‚ the planes were trapped on the runway for many hours. JetBlue didn’t have a good operational system at the moment‚ and that’s why they canceled more and more flights‚ they did really bad management decision‚ also the web broke down and the airline couldn’t rebook all the passengers at one. Also the company had so many people who weren’t trained
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Seminar 1: Company case: Jet Blue: Delighting customers through happy jetting (Core book page: 34) 1. Give examples of needs‚ wants‚ and demands that JetBlue customers demonstrate‚ differentiating these three concepts. What are the implications of each for JetBlue’s practices? The needs are situations of felt deprivation‚ in other words a state or time of difficulty such as the ones seen in Maslow’s pyramid: from bottom to top Physiological which consists of food‚ water‚ and sleep‚ safety
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Jetblue Case Analysis Jetblue set out to provide its customers with a great airlines experience. Neeleman’s goal was to provide customers with “the types of amenities reserved for the pricier carriers‚ including wider seats ……and 24 channels of in-flight television” ( Case study pg 400) One of Jetblue and Neeleman’s biggest challenges was to keep offering all these amenities while still competing with the big carriers by keeping their prices 50 to 60 percent lower on the same routes. As they grew
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were developed by Ann Rhoades who was the Executive Vice President of People at JetBlue Airways. Ms. Rhoades was very innovative with the development of the new HR policies‚ which up to that time had never been implemented by any other startup airline organization. Along with the strategies‚ policies‚ and practices‚ there were five core values that were also established. These values provided an overarching vision for JetBlue Airways in order to direct all organization activities whether internal or external
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Basic Marketing Concepts – Fong 16/09/13 Company Report: JET BLUE 1. Give examples of need‚ wants‚ and demands that Jetblue customers demonstrate‚ differentiating these three concepts. What are the implications of each for Jetblue’s practices? Jetblue meets customers physical needs by providing unlimited snacks and beverages during their flights‚ they even meet their social needs by providing such great customer service that their customers can feel at home‚ and they even meet their individual
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References: Bodouva N. & Bodouva J. (2004). Case 9: Jetblue airways-adding value. doi: 10.1201/9780203501498.bmatt9 Hitt M.‚ Ireland R.‚ & Hoskisson R Helbig‚ Dian. (2007). What does value add mean? Retrieved from http://www.sideroad.com/Sales_Techniques/value-add-sales.html Holloway S Johnson W. & Weinstein
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JetBlue Airways: Starting From Scratch Troy Thorpe WGU JetBlue Airways: Starting from Scratch Before David Neeleman’s non-compete agreement with Southwest Airlines expired‚ he envisioned the concept of starting a low-fare airline that would combine common sense‚ innovation‚ and technology and bring the humanity back into air travel (Gittel & O’Reilly‚ 2001). In 1998‚ JetBlue was born. In order for David to fulfill his goal of a “do-it-right” kind of airline‚ he needed to recruit superior industry
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1 Analysis: Financial Analysis- JetBlue‚ despite the hard times facing the airline industry‚ is doing well in comparison to its competitors. It is a much smaller company earning as much as $18 million less than its competitors in operating revenues (American had the most at 20‚657 million and JetBlue had 1‚701 million). However‚ with that being said‚ it is the only leading airline to show an operating profit besides Southwest. Does this mean JetBlue was successful? Along with all of its
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