company‚ wanting to keep a small firm feel‚ no matter the growth potential‚ a strategy was put into place to find what the organization wanted to stand for and what values they wanted to uphold. This began the process of defining the culture of JetBlue. The culture at jet blue is based on 5 core values that are stressed in each area of businesses. These core values include
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They know about great customer service and low price. Gas prices are rising and with the expansion of the e190‚ I believe this flight will help their revenue increase in the future. 2. What future strategic direction would you recommend for JetBlue? Should they continue to support both the e190 and a320 or does one model look more promising than the other? I would recommend the path they are on now. Their customer service is excellent and have different types of airlines. Both airlines
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best job of building customer loyalty? In what ways do they attempt to build long-term relationships with customers?(Timm 14-15) One major corporation that I know of instantly that seems to be doing the best job of building customer loyalty is JetBlue Airlines. I say this from experience and what I have observed the few times I flew on other airlines. First of all they have a loyalty points program that over time can earn you rewards flights‚ as well as sister airlines for overseas trips. They
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1. In what respect does business strategy resemble military strategy? In military strategy‚ business strategy resembles a framework or an approach to obtaining an advantageous position. 2. Refer to Chapter 1’s discussion of different types of information systems. Which types of ISs can gain strategic advantage and which cannot? Why? Maximizing sales and lowering costs are two strategies in information systems that help gain strategic advantage because it helps to maximize its strength
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Week 1 Homework 1. In what respect does business strategy resemble military strategy? Obtaining an advantageous position on the opposition is a tactic that is similar in both business and military strategy. 2. Refer to Chapter 1’s discussion of different types of information systems. Which types of ISs can gain strategic advantage and which cannot? Why? Transaction Processing systems are merely used for recording transactions and thus are not used for gaining strategic advantage. Customer
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JET BLUE AND WESTJET: A tale of two IS projects 1. How important is the reservation systems at airlines such as WestJet and JetBlue. How does it impact operational activities and decision making? Over the past years‚ customers have been heavily relying on airline reservation systems to book their tickets‚ reserve seats‚ pay for the tickets and also check-in online. For customers‚ this has been a very convenient method and they are able to easily plan their trips. For the Airline companies
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Gene One Benchmarking xxxxx University of Phoenix Gene One Benchmarking Gene One entered the biotech industry in 1996 with groundbreaking technology that helped the company grow to $400 million dollars in just eight years. CEO Don Ruiz and the Board believes that Gene One needs the IPO to reach aggressive strategic objectives of 40% annual growth rate‚ introduce six innovative products‚ and develop two technological breakthroughs. Of utmost importance to Gene One is assembling the
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According to Conniff (2005)‚ “When [chimpanzees] fight‚ chimps kiss and make up‚ and we should‚ too” (Location No. 2751). In other words‚ Conniff proposes that as humans‚ we should apologize to one another after any conflict‚ just like chimpanzees. Throughout chapter nine of The Ape in the Corner Office: Understanding the Workplace Beast in All of Us‚ the important benefits of apologizing are discussed‚ mentioning that apologies have the power to heal‚ eliminate hate‚ and rebuild relationships
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Carnival Cruise Lines Strategic Audit Group 2: Michael Kenlan Karen Maxwell Brian McKearney Tara Murphy Zach Smith MIE 480‚ Spring 2010 North Carolina State University Table of Contents Table of Contents i Executive Summary 1 Introduction 2 External Enviornment anaylsis 3 Porters Five Forces 3 Rivalry among Firms 3 Buyers 3 Substitutes 4 Suppliers 4 Other Stakeholders 4 Internal Environment Analysis 4 Carnival Cruise Line Business Model and Strategy
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would recommend JetBlue as a good place to work. * JetBlue’s revenues are closely tied to engagement so small improvements in key driver metrics generate big results. * Key drivers of crewmember engagement are pride/personal commitment‚ brand‚ crew leaders‚ executive leadership‚ team/people and work environment. * These six dimensions of engagement are now mapped to revenue growth and shareholder value. * Listening to employees in terms of what they like about JetBlue and their jobs
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