attitudes’’. Rommel’s quote does reveal selective perception biases since they followed their own interest which is‚ money. Q2: Review the section on common biases and error in decision making. For companies such as Nationwide‚ American Airlines‚ and JetBlue that must respond to natural events‚ which of these biases and errors are relevant and why? Ans: The first error/bias that is relevant to Nationwide Insurance company is ’’overconfidence bias’’ since they believed too much in their own ability
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Angeles Times. Retrieved 2010-01-17. ^ McGeehan‚ Patrick (March 22‚ 2010). "JetBlue to Remain ’New York ’s Hometown Airline ’". The New York Times. Associated Press. Retrieved 2011-03-05. ^ McGeehan‚ Patrick (March 22‚ 2010). "JetBlue to Move West Within Queens‚ Not South to Orlando". The New York Times. Retrieved 2011-03-05. ^ "JetBlue Plants Its Flag in New York City with New Headquarters Location" (Press release). JetBlue Airways. March 22‚ 2010. Retrieved 2011-03-05. ^ Lee‚ Felicia R. (December
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2. SWOT Analysis 2.1 Strengths 1) Focus on point-to-point service. This service provides more direct nonstop flights that can minimize delays and total trip time. 2) Low operating costs - Use a single type of aircraft (Boeing 737) that makes scheduling‚ operations‚ maintenance‚ and training more simplified. - Outfit the fleet with fuel-saving‚ performance-enhancing blended winglet that extend flight range‚ save fuel‚ and reduce engine maintenance costs and takeoff noise. - Fuel cost saving
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Retrieved February 20‚ 2012‚ from ABI/INFORM Global. (Document ID: 2153927311). Di Frisco‚ M. G. (2011). Identifying target markets for your brand. Retrieved February 18‚ 2012‚ from: http://www.how-to-branding.com/Identifying-Target-Markets.html. JetBlue Airways Corp. (2012). Standard & Poor’s Stock Report. New York‚ NY: McGraw-Hill Co. Retrieved February 18‚ 2012‚ from: https://wwws.ameritrade.com/cgi-bin/apps/Main. Johannes‚ A Mullins‚ J. W.‚ & Walker‚ O. C. (2010). Marketing management: A strategic
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Internet service‚ with download and upload speeds much faster than anything previously offered in the satellite industry. In early 2013‚ the technology is also scheduled to begin delivering this new level of service to airline passengers aboard JetBlue Airways and one other carrier‚ according to
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Case study: Southwest Airlines 1. Southwest Airlines has been a highly successful undertaking. This is due in part to the marketing objectives it has set for itself. Its main objective was to create brand awareness/preference‚ customer value and be a market share leader. The next step was to come up with a marketing mix strategy of price‚ place‚ product and promotion to achieve its objective. Southwest cut out many amenities in order to differentiate itself from its competitors. Its main objectives
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less innovative industries are Bank of America (has a formalized research program to try out new customer services/amenities such as video screens in next to teller lines)‚ Intuit (e.g.‚ putting Quicken money management software online)‚ Ikea‚ JetBlue Airlines‚ and Progressive Insurance (discussed later in the book). 6. What are Value-added services and what are the benefits to external customers? Value-added services make the external customer’s life easier and help carry out their particular
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Illustrate the meaning of “Sustainable Competitive Advantage”. What was the main strategy adopted by Southwest Airlines that made it successful in the airline industry? Competitive advantage is a position of a company in a competitive landscape that allows the company earning return on investments higher than the cost of investments. Competitive advantage should be relevant‚ unique and sustainable. Therefore sustainable competitive advantage‚ it’s a long-term competitive advantage that a company
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1. Eric Brinker of JetBlue noted that the database developed during the crisis had not been needed before since the company had never experienced a meltdown. What are the risks and benefits associated with this approach to IT planning? Provide some examples of each. Answer: In one hand‚ there are a lot of risk associates with the approach of an IT planning. For instance‚ in order to make an IT planning a company may need plenty of well-trained employee which require higher pay. Thus‚ the risk of
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uth-West AirlineA07-05-0006 Southwest Airlines 2005 You are now free to move about the country.™ In 2005‚ Southwest Airlines (Southwest)‚ the once-scrappy underdog in the U.S. airline industry‚ carried more domestic passengers than any other U.S. airline. The company‚ unlike all of its major competitors‚ had been consistently profitable for decades and had weathered recessions‚ energy crises‚ and the September 11 terrorist attacks. In recent years‚ Southwest had become more aggressive with its
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