I. Case Problem: The Hands-On CEO of JetBlue The first thing you notice when getting on board is the new car smell. “No wonder” says the flight attendant hearing your remark. She points to a metal plaque n the doorway rim that says the Airbus A320 was delivered 1 month ago. Other notable features are the free cable on your personal video screen and the leather seats. Flight attendants are trained on how to give service with a retro flair. All attendants have to learn to strut proudly‚ as if
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JetBlue Airways Case Study Analysis Problem Definition The situation described in “JetBlue Airways: Regaining Altitude” is one that‚ unfortunately‚ more than a few people have experienced. The many problems that unfolded in the course of only a few short days‚ were all caused by one main issue‚ a lack of communication and communication training in a crisis situation. Company Objectives What once was a vision has now become a reality that defines JetBlue as a company. Neeleman
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and US GAAP use different methods to classify intangible assets‚ which can lead to significant consequences when it comes to financial judgments. Most differences arise from IFRS being more flexible with allowing capitalization. Under US GAAP‚ all research and development is expensed once it happens. Under IFRS‚ development is capitalized. Also‚ according to Intermediate Accounting‚ “IFRS permits some capitalization of internally generated intangible assets” (Kieso‚ 712)‚ while “GAAP requires expensing
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Difficulties relating to the recognition and measurement of intangibles generally and of brands in particular Introduction: With the development of market economies‚ knowledge economy and information industry‚ intangible assets as a necessary part of current business become one of the most important factors leading businesses to a success. In the previous years‚ people paid more attentions to tangible assets i.e. PPE‚ inventories‚ and other tangible assets that can produce future economic benefits. However
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3.0 Resources and capabilities This paragraph begins by laying out the theoretical dimensions: Resources and capabilities Definition of resources In order to get a deeper understanding of the concept resources‚ a definition can shed some light on this matter. While a variety of definitions of the term resources have been suggested in the literature of resources‚ this paper introduces the definition first suggested by Teece et al. (1997) who determined resources as ‘firm – specific assets that
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CASE STUDY: JetBlue Airways & Organizational Development: Partners for Change Michael Morales March 30‚ 2012 Table of Contents Abstract ………………………………………………………………………………...3 Introduction …………………………………………………………………………….4 Stage 1 - Entering and Contracting …………………………………………………….5 Stage 2 - Diagnosis ……………………………………………………………….........6 Stage 3 - Planning and Implementing ………………………………………………….9 Stage 4 - Evaluating and Institutionalizing …………………………………………....10 Conclusion ………………………………………………………………………
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A REPORT ON Case Study on Measuring Intangible Assets – Indian Experience - 1 - BEYOND BALANCE SHEETS… Measuring Intangible assets- an Indian case study “Just as you can ’t measure what you can ’t describe‚ you can ’t manage what you can ’t measure...” While many companies have strived to differentiate their annual reports and make them informative‚ attractive and easy to read‚ most still take a rear-view-mirror approach‚ focusing almost exclusively on history and analyses of past performance
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HAMLINE UNIVERSITY Individual Case Study: JetBlue Airways Corp‚ WestJet Airlines Ltd‚ and others: The Difficult Path to Software Upgrades Introduction I would argue that any organization undergoing system upgrades should ensure that the end result of such an upgrade must align with its business
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Chapter 7 Solutions 7.3 Raven Assets taken over Plant and machinery Furniture and fittings Inventories Trade receivables Brand Liabilities Identifiable net tangible assets Consideration transferred Goodwill RM 340‚000 40‚000 60‚000 60‚000 100‚000 600‚000 (22‚000) 578‚000 650‚000 72‚000 Debit RM To record the purchase price Gimmick Realisation account (Being the agreed purchase price.) Assets taken over Realisation account Trade payable Accumulated depreciation
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resource An economic or productive factor required to accomplish an activity‚ or as means to undertake an enterprise and achieve desired outcome. Three most basic resources are land‚ labor‚ and capital; other resources include energy‚ entrepreneurship‚ information‚ expertise‚ management‚ and time. Natural resources are derived from the environment. Many natural resources are essential for human survival‚ while others are used for satisfying human desire. Conservation is the management of natural
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