Strategic Report for JetBlue Airways Harkness Consulting Innovation through Collaboration Rosanna Smart Alisher Saydalikhodjayev Sayre Craig April 14‚ 2007 Table of Contents Executive Summary ………………………………………………..3 Company History ………………………………….………………..4 Competitive Analysis ………………………………………………7 Internal Rivalry …………………………………………………………. 8 Entry ………………………………………………………………………… 9 Substitutes and Complements …………………………………….. 11 Supplier Power ………………………………………………………….. 12 Buyer Power …………………………………………………
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Case 26 JetBlue Airlines: Will It Remain “Blue” By: Shurui Sun CONTENTS Part 1: Introduction …………………………………… Page 2-3 Part 2: SWOT Analysis ………………………………… Page 3-6 Part 3: Porter Five Forces Analysis ………………………Page 6-8 Part 4: Financial Analysis ……………………………… Page 8-13 Part 5:Problems and Solutions ……………………………Page 13-14 Part 6: Recommendation …………………………………Page 14-15 Part 1: Introduction JetBlue Airlines Corporation was established on February‚ 1999 by David
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2) What different approaches can be used to value JetBlue’s shares? 3) At what price would you recommend that JetBlue offer their shares? Potential Questions to be addressed in report submission * What is an Initial Public Offering and why is it such a big deal? * Is going public‚ particularly at the time they did‚ a good idea for JetBlue? * What do you believe JetBlue stock is really worth? * Does the financial forecast in case Exhibit 13 seem reasonable? * What are
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We can only imagine next generation of business if we can find the importance and growing of the Intangible assets in industry. The tremendous growth and the level of critical data‚ documents (either by email‚ fax‚ data transfer‚ cloud‚ or any channel of communication) and knowledge are the major area and by protecting them‚ we can get sustainable competitive advantage. For any organization its major concern that intellectual’ assets are well marked as per there risk level and properly managed. In
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TRUE-FALSE—Conceptual 1. Intangible assets derive their value from the right (claim) to receive cash in the future. 2. All research phase and development phase costs are expensed as incurred. 3. Research phase costs are capitalized as an intangible asset once economic viability. 4. Companies are required to assess the estimated useful life and salvage value of intangible assets at least annually. 5. Impairment testing is conducted annually for both limited–life and indefinite-life intangible assets.
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study is to examine several issues when dealing with intangible assets. By means secondary research‚ relevant evidence from many sources was selected‚ evaluated and organized into three main points‚ which are research and development cost‚ brand valuation and the risk of intangible asset in financial statement in relation with market and book value. The evidence includes statistical data and expert opinion. The research results that intangible assets give a significant impact to the company if they
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Chapter 11 Intangibles Intangibles Contents Contents • 1. Introduction to intangibles • 2. Identifiable intangible assets • 3. Measurement of intangible assets subsequently to initial recognition • 4. Disposal/ retirement of intangible assets 2 Contents Contents • 5. Unidentifiable intangible assets － goodwill • 6. Disclosure of intangible assets • 7. Other non-current assets 3 1. 1. Introduction Introduction to to intangibles intangibles • Intangible assets‚ which generally result form legal
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On just about any company ’s balance sheet‚ somewhere between the ’Current Assets ’ and ’Current Liabilities ’ sections is a collection of long-lived‚ revenue-producing assets broken up into two categories - ’Property‚ Plant‚ and Equipment ’ (PP&E) and ’Intangible Assets ’. PP&E often contains such non-current assets as land and buildings‚ motor vehicles‚ office equipment‚ computers‚ and plant and machinery. Intangible Assets is a much broader category including anything from copyrights and
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JETBLUE AIRLINES OCTOBER 2006 JetBlue started their business in a positive approach‚ by ensuring the main elements were in place prior to starting operations. Compared to JetBlue ’s counterparts that started up their airlines in the 1980 ’s and 1990 ’s‚ JetBlue began with a highly experienced senior management team‚ dedicated core values‚ and plenty of capital to ride out the low times. JetBlue ’s strengths and opportunities compared to the industry are: Strength & Opportunities:
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Q1 1. an intangible asset should be amortised and written off on a systematic basis over the asset’s economic life 2. internally generated goodwill may be carried in the statement of financial position if the value can be determined with reasonable certainty 3. internally generated brands can never be recognised as intangible assets Which of the following is consistent with IAS 38 Intangible assets? A 1 and 2 only B 1 and 3 only C 2 only D 3 only Q2 During 20x7‚ Research
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