SYNOPSIS This case illustrates the success that JetBlue Airline has achieved since founded in 1999‚ though it had trouble in 2007 during Valentine´s day and a few more‚ it managed to overcome the issue and become one of the most known companies for excellent customer service. The author mentions that JetBlue truly cares about the customer because JetBlue doesn´t sell just airplane tickets and its customers neither seek for airplanes tickets when buying at JetBlue. They buy the whole experience in which each
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Analysis of JetBlue Airlines JFK Hub The JFK Airport hub in New York City is a tangible physical resource of JetBlue. This hub provides significant size and location capabilities. The airport is a large population center‚ with 19 million people within the 60-mile radius. The hub is also at the heart of some underserved markets‚ including upstate New York and the New England region. This resource also has political support from the state government. This support allowed JetBlue to be exempt
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JetBlue and WestJet: A Tale of Two IS Projects How important is the reservation system at airlines such as West Jet and JetBlue. How does it impact operational activities and decision making? Over the past years‚ it seems customers have heavily relied on airline reservation systems to book their tickets‚ reserve seats‚ pay for the tickets‚ and check-in-online. This has been very convenient for customers to plan their trips. These systems have also allowed the airlines to manage their whole flight
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are intangible‚ in separable‚ variable‚ and perishable. (Marketing. Grewal and Levy pg. 230). Imagine going to a restaurant‚ you order a steak and request it to be good medium rare. You have thought about the steak since you ordered. You are excited to taste it. The server brings you the delicious steak; you cut into it to find that the steak is well done. At this point‚ you are so disappointed that you send it back for a new one. With services you can’t send them back. They are intangible‚ which
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Assets 2 (Intangible Assets) Based on Week 4 Due Week 5 (due 25th March) NOTE: Provide references for your answers and quote where you have written something that is word-for-word from a source Textbook Questions (15 marks): Challenging Question 29 (5 marks) Inglis Ltd has a number of taxi licences that are shown in the financial statements at cost. Can these licences be revalued to fair value and‚ if so‚ do they also need to be subject to periodic amortisation? Yes‚ if these taxi licenses
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On Valentine’s Day 2007‚ JetBlue decided to follow its airline policy to ensure most flights are completed and opted out to canceling flights in hopes the weather would past fast. Instead‚ the weather got worse‚ while many were stranded on flights for hours. JetBlue should have just done a massive cancelation of flights for the day rather than a case by case basis when it was too late. To determine the causes of the failure of JetBlue’s CRM system during the crisis on Valentine’s Day 2007‚ we first
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However‚ this is indefinite‚ regardless of how well you train or empower your staff members. Humans are unpredictable and ultimately do not always perform how you’d like them to. This is what makes service intangible. With that in consideration‚ unique skills will be required to make intangible service possible to manage. Communication is crucial in creating a good experience for the customer. The way you present yourself to a consumer is often what will make or break your desired impression. Therefore
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com/blogs/frequentlyflying/tag/jetblue-2/ http://boardingarea.com/blogs/frequentlyflying/tag/jetblue-2/ JetBlue Airways is a low-cost airline‚ which is based out of John F Kennedy International Airport. Most flights fly out of some of the larger airports like Boston‚ Los Angeles‚ New York‚ Orlando and Fort Lauderdale‚ Florida‚ and San Juan‚ Puerto Rico. They are known for their outstanding services offered while flying‚ leather seats‚ satellite TV from DIRECTV and satellite radio from XM‚ and movies. JetBlue services
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Problems at JetBlue On Valentine’s Day 2007‚ a severe winter storm hit the northeastern portion of the United States causing many airlines to cancel many flights that resulted in other airlines to divert other flights to the John F. Kennedy airport in New York. JetBlue Airways decided to wait out the storm and found it impossible and unable to continue flights. JetBlue Airways began receiving irate passengers due to being bumped or routed to New York. As problems progressed‚ passengers found
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To own something means to have an object in your personal possession. This isn’t limited to the tangible‚ meaning you can physically touch it‚ but expands to the intangible‚ which you are unable to hold. Having ownership over an object‚ whether it be tangible or intangible‚ develops one’s sense of identity because it has the potential to turn them into a person who is beneficial or detrimental to society after receiving that object. Unlike Plato and Aristotle‚ I believe ownership would not just
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