Week 8 Case Study – JetBlue Man Hon Chan 22002960 Introduction An initial public offering (IPO) refers to the initial stage of shares offering to the public market for subscriptions by a company to raise capital for the purpose of expansion. It is considered as a big issue for companies as an IPO does not necessary guarantee the success of a company as it is merely a tool of raising capital while its costs of issuance and consecutive monitoring costs (due to diluted shareholdings of the
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to communicate with JetBlue and acquire updated flight information such as cancellations and delays. The ESS system provides senior management a way to address strategic issues and planning based on results provided by the systems. 2. What is JetBlue’s business model? How do its information systems support this business model? JetBlue’s business model was based on providing luxury and excellent customer service at the lowest price in comparison to other airlines. Jetblue was able to provide
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1. Give examples of needs‚ wants‚ and demands that JetBlue customers demonstrate‚ differentiating these three concepts. What are the implications of each for JetBlue’s practices? Needs are the basic human requirements; people need food‚ air‚ water‚ clothing‚ and shelter to survive and also have strong needs for creation (through sexual intercourse)‚ education‚ and entertainment. Based on the case study some examples of needs use by the JetBlue is good foods and beverage – “open bar for snacks. They
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JetBlue Contents Memorandum 3 Summary of Strategy Assessment and Identification of Strategic Issues 3 Key Strategic Issue‚ Options and Recommendations for Action 3 Best Option Recommendation 4 I. Case Update (Exhibit 1) 5 Bibliography 7 II. JetBlue’s Strategy in Detail (Exhibit 2) 8 Mission/Purpose/Vision 8 Goals/Objectives 9 Major Policies 9 III. JetBlue’s SWOT Analysis (Exhibit 3) 11 IV. Analysis of JetBlue’s Financial Performance (Exhibit 4)
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Neeleman‚ founder of JetBlue airline‚ garnered support for his new airline in part using inspirational appeals directed at investors and politicians‚ as well as potential partners. He managed to convince skeptics that he could make his idea of a low cost airline work. Some say Neeleman was successful by “sheer force of his personality” (Kreitner‚ 2005‚ p. 378). Neeleman’s primary power base of reference as can be seen in the way airline employees view him. Tom Krizek‚ JetBlue pilot‚ said‚ "I would
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Program Subject: Strategic Management Instructor: Professor Khalid alrawi Project JetBlue Airways: Managing Growth Teaching Note The JetBlue case gives students the opportunity to apply concepts in cost leadership. At the time of the case‚ JetBlue has enjoyed a meteoric rise to success in the airline industry by coupling a low-cost strategy while giving customers the sense that they are actually providing better
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JetBlue SWOT Analysis Strengths • Low Operating Costs- For the year ended December 31‚ 2007 cost per available seat mile‚ excluding fuel‚ of 5.47 cents was lower than that reported by all other major U.S. airlines • Strong Brand- The JetBlue name is widely recognizable • Strength of People- The continuance of hiring and retaining people that reinforce the companies values Weaknesses • Internal Control of Financial Reporting- It was found in a audit that the company showed signs of
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JETbLUE Strategic Planning: Jet Blue Airways Gregory James Professor John Mitchell BUS 599 Strategic Management April 24‚ 2011 Abstract This report has been produced to determine if the strategic planning in which new of Jet Blue Airways CEO David Barger has created‚ will help to ensure the company long term success. Addressed in this report will be the following topics: (1) What are the trends in the U.S. airline industry? How might these trends impact a company’s strategy
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Executive summary JetBlue was founded by David Neeleman in 1998 and is America’s youngest airline flying to over 35 destinations including Caribbean and Atlantic regions. The key strategies and competitive advantages of JetBlue are the maximisation of its workforce productivity‚ high quality of service and innovation with affordable prices‚ low cost ticketing system‚ and efficient aircraft utilisation. JetBlue is a low-cost airline with a differentiated approach in regards to the high
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What kind of corporate advertising program would you recommend for JetBlue? Prior to the February 2007 storms‚ JetBlue managed to build a solid reputation as one of the airline industries leaders in customer satisfaction. . “The foundation of a solid reputation exists when an organization’s identity and its image are aligned. (Argenti‚ 2009‚ p. 83) The companies solid foundation and reputation was due largely in part to providing its customers a variety of amenities and superior customer service
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