Situation Synopsis: Margins in air industry have been shrinking for decades. Low Cost Carriers (LCCs) such as JetBlue and Southeast have made inroads to Delta’s Florida market which stands for 30% of Delta’s revenues. After 911 Attacks‚ the demand decreased. DeltaExpress‚ Delta’s low-cost subsidiary‚ is launched to respond LCCs threat but it is not as successful as it was thought it would be. Delta’s current Strategy: Delta mainline is a legacy airline and competes utilizing its low price
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und Dienstleistungsmanagement Prof. Dr. Jens Hogreve Case Study JetBlue: High-Flying Airline Melts Down in Ice Storm Wirtschaftswissenschaftlichen Fakultät Ingolstadt‚ Katholische Universität Eichstätt-Ingolstadt Team 7: Gerhard Jonas‚ Chackalayil Joseph Franklin‚658667 Liu Ying‚ Alina Klose‚ 387911 Question 1 When building up the airline JetBlue‚ CEO David Neeleman wanted to create a new way of travelling‚ making flying easier
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To: JetBlue Management Team From: Subj: JetBlue IPO Price Recommendation Date: April 11‚ 2002 Introduction JetBlue is a company that was founded on not accepting the status quo with regard to how airline travel is “supposed to be”. Recent history shows that low-fare airlines are gaining momentum‚ and JetBlue’s business model sets us apart- our fleet is newer‚ more reliable and efficient. We offer the lowest cost per available seat mile than any other U.S. airline‚ and we do it while maintaining
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BUMT3450 Business Information Technology Massoud Tamjidi Wednesday October 22‚ 2013 Chapter 2 1. In what respect does business strategy resemble military strategy? In war strategy is a framework of an approach to obtaining advantageous position. In business a strategy is an approach designed to an organizations performance competitors‚ unlike battle plans‚ however business strategy often takes the form of opportunity rather than beating rivals. 2. Refer to chapter 1’s discussion of different types
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Case Study Jet Blue INDUSTRY The airline industry has seen many changes and problems over the last ten years. Some of these issues were because of the economy and others were simply because of competition and the need for your company to adapt with others. The airline industry in 2006 only had two types of competitors and if you could became a leader in one of them you would see your profits vastly rise. The difficulty in become one of these leaders was that the industry is very tough. Every move
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Table of Contents Abstract 3 Situation Analysis 3 Strengths‚ Weaknesses‚ Threats‚ and Opportunities 4 Re-Branding 6 Pricing Strategy 8 Service Marketers 9 Future 12 Summary 12 References 13 Abstract In this case study we will review the new strategic business plan of American Airlines‚ and how they are responding to changes in the marketplace to compete in the modern era. We will also analyze the advantages of rebranding efforts‚ the effectiveness of existing practices of the airline and how
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Neeleman is Chairman and CEO of JetBlue Airways Corporation.He started his career in the airline industry in 1984 when he co-founded Morris Air. As president of Morris Air‚ he implemented the industry’s first electronic ticketing system and pioneered a home reservationist system .JetBlue is Neeleman’s third successful launch in the aviation business‚ His goal is to bring people back to air travel by offering low fares‚ friendly service and a high quality product. JetBlue is now the largest carrier
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A Tale of Two IS Projects The reservation system at airlines such as WestJet and JetBlue is essential to their everyday existence and would impede their ability to conduct business efficiently and confidently. According to Laudon‚ the reservation system contains passenger information‚ airport flight times and flight destinations‚ it allows passengers to choose seats for flights‚ collects payments‚ and connects to airport kiosks which allows passengers to check-in for a flight‚ check their bag
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References: Delta Airlines 2000-2002 10K financial report retrieved October 17‚ 2003 from http://www.delta.com/inside/investors/annual_reports/index.jsp Historical stock price data retrieved October 31‚ 2003 from http://bigcharts.marketwatch.com JetBlue Airways 2000-2002 10K financial report retrieved October 31‚ 2003 from http://media.corporate-ir.net/media_files/NSD/jblu/reports/2002_10K.pdf Marshall‚ D.‚ et al‚ 2002‚ Accounting: What the numbers mean [5th edition]. San Francisco: Irwin/McGraw
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become a business imperative. Increasingly‚ managers and leaders realize that the key to business growth and success is through developing the skills and knowledge of its workforce. The best practice companies we observed included Southwest Airlines‚ Jetblue‚ British Airways‚ Singapore Airlines‚ and Virgin Atlantic Airways; all of which have made it on the Fortune 500 list of “Most admired Companies”. We came to the conclusion that these five airlines can be seen as best practice companies in the field
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