major metropolitan cities on the Eastern and West Coast seaboards. Their current audience is upper-middle class 18~30-year-olds who enjoy having a crazy‚ wild time and fly four to six times per year. However‚ compared to their biggest competitors‚ JetBlue and Southwest‚ few people know much or anything about Virgin. And financially‚ the company was not profitable for the first five years‚ and has continued to struggle since its establishment. They hope to target a particular type of customer for success:
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Internet service‚ with download and upload speeds much faster than anything previously offered in the satellite industry. In early 2013‚ the technology is also scheduled to begin delivering this new level of service to airline passengers aboard JetBlue Airways and one other carrier‚ according to
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Case study: Southwest Airlines 1. Southwest Airlines has been a highly successful undertaking. This is due in part to the marketing objectives it has set for itself. Its main objective was to create brand awareness/preference‚ customer value and be a market share leader. The next step was to come up with a marketing mix strategy of price‚ place‚ product and promotion to achieve its objective. Southwest cut out many amenities in order to differentiate itself from its competitors. Its main objectives
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References: Bureau of Transportation Statistics. (2005). Air traffic statistics and airline financial statistics. Retrieved February 17‚ 2006 from http://www.bts.gov/oai/indicators JetBlue Airways Corporation. (2002). Jetblue?s 2002 Form 10-K. Retrieved February 22‚ 2006‚ from http://media.corporate-ir.net/media_files. Improved Forecast Accuracy in Airline Revenue Management by Unconstraining Demand estimates from censored Data. Retrieved February 20
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less innovative industries are Bank of America (has a formalized research program to try out new customer services/amenities such as video screens in next to teller lines)‚ Intuit (e.g.‚ putting Quicken money management software online)‚ Ikea‚ JetBlue Airlines‚ and Progressive Insurance (discussed later in the book). 6. What are Value-added services and what are the benefits to external customers? Value-added services make the external customer’s life easier and help carry out their particular
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Illustrate the meaning of “Sustainable Competitive Advantage”. What was the main strategy adopted by Southwest Airlines that made it successful in the airline industry? Competitive advantage is a position of a company in a competitive landscape that allows the company earning return on investments higher than the cost of investments. Competitive advantage should be relevant‚ unique and sustainable. Therefore sustainable competitive advantage‚ it’s a long-term competitive advantage that a company
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1. Eric Brinker of JetBlue noted that the database developed during the crisis had not been needed before since the company had never experienced a meltdown. What are the risks and benefits associated with this approach to IT planning? Provide some examples of each. Answer: In one hand‚ there are a lot of risk associates with the approach of an IT planning. For instance‚ in order to make an IT planning a company may need plenty of well-trained employee which require higher pay. Thus‚ the risk of
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uth-West AirlineA07-05-0006 Southwest Airlines 2005 You are now free to move about the country.™ In 2005‚ Southwest Airlines (Southwest)‚ the once-scrappy underdog in the U.S. airline industry‚ carried more domestic passengers than any other U.S. airline. The company‚ unlike all of its major competitors‚ had been consistently profitable for decades and had weathered recessions‚ energy crises‚ and the September 11 terrorist attacks. In recent years‚ Southwest had become more aggressive with its
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Management 4723 - Strategic Management Fall 2013 INSTRUCTOR: Dr. Lindy Archambeau‚ Visiting Assistant Professor Office: STZ 211H Tel.: 352-392-1734 Fax: Email: lindy.archambeau@warrington.ufl.edu Website: Sakai Office Hours: MW 2:00 to 3:00 PM and by appointment RESOURCES: Required Text: Strategic Management and Competitive Advantage: Concepts and Cases‚ 4nd Edition; Barney and Hesterly Class Materials available at Sakai Site COURSE DESCRIPTION This course focuses on the analysis
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uk/essays/management/european-airline-industry.php. Fact sheet . December 9‚ 2011. http://www.southwest.com/html/about-southwest/history/fact-sheet.html. Farham‚ Paul G. Economics for managers 2nd ed. Upper Saddle River‚ N.J. : Prentice Hall ‚ 2010. JetBlue Airways. 2012. http://www.wikinvest.com/stock/JetBlue_Airways_(JBLU). Johanson‚ Mark. International Business Times . May 12‚ 2012. http://www.ibtimes.com/travel-tourism-industry-driving-economic-recovery-americas-report-699383. Koenig‚ David. "Southwest
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