Cross-Cultural Marketing Starbucks in the Philippines Yves Tsou Liang Yu Chen Audrey Arayata Shana Solis Introduction The Market Environment The Philippines is a country located in Southeast Asia. Its 7‚107 islands experience 8 months of summer every year. During the summer‚ the hottest possible temperature to be recorded is 41C. These show just how warm the weather in the Philippines tends to get. Also‚ the Philippines was colonized by many Western countries‚ but the
Premium Coffee Starbucks
advertisement is becoming increasingly essential. In this report I will discuss and give insight in to the image below‚ and elaborate the discussion by explaining the target market of BMW and their use of the marketing mix. Visual and Literature Analysis The advertisement shown above is a modern visual promotion for BMW‚ a company that manufactures and sells luxury cars. The ad portrays one of the companies new vehicles in the busy climate of the city combined with the slogan “The ultimate driving
Premium Marketing
The 4P’s Of Nike Marketing Plan (i) Product • Nike offers a wide range of shoe‚ apparel and equipment products‚ all of which are currently its top-selling product categories. • Nike started selling sports apparel‚ athletic bags and accessory items in 1979. Their brand Cole Haan carries a line of dress and casual footwear and accessories for men‚ women and children. • Nike’s foremost focus is athletic footwear and apparels designed for sports and everyday usage with the brand name. • The production
Premium Marketing Nike, Inc. Athletic shoe
The IEC Strategies of the Family Development Session and How it Affects the Behaviour Change of the 4P’s Beneficiaries Based on the 2006 Annual Poverty Statistics of the National Statistical Coordination Board (NSCB)‚ 27.9 M Filipinos or 1/3 of the whole population are poor. In order to address the problem of poverty in the country‚ the Department of Social Welfare and Development (DSWD) implemented a Conditional Cash Transfer Program now known as Pantawid Pamilyang Pilipino Program (4Ps).
Premium Welfare Poverty Psychology
SWOT Analysis Strength As for sure‚ Mercedes-Benz is a well-known vehicle business throughout the world. It is a global leader in premium cars and has a strong brand value. Hence‚ the strengths would be a lot than I expected. The brand reputation is the obvious strength for this company. Mercedes Benz is a famous German brand of premier automobile manufacturers in the world which is good in producing automobiles‚ buses‚ coaches and truck. It is also the world’s oldest company‚ which offers these
Premium Mercedes-Benz
COMPANY PROFILE Mr. Michael Dell is the C.E.O of dell computers. Michael Dell founded Dell in 1984. Dell is one of the leading Consumer durables brand. Dell has been so successful at supply-line management over the past 20 years that it has been credited with driving Compaq into the arms of HP‚ and IBM out of the desktop computer business altogether. Its innovative and efficient build-to-order system‚ and the fact that it has little retail presence‚ has helped
Premium Dell Personal computer Laptop
Product Buenos Dias Café’s product is healthy‚ convenient‚ affordable‚ exotic cuisine in a relaxed atmosphere. Buenos offers a variety of authentic Latin offerings. Their beverage line has substantial depth. Offerings include Coke‚ Sprite‚ and Fanta from Mexico‚ Jarritos sodas‚ freshly squeezed juice‚ and smoothies. They have a high quality café menu including Cuban espresso‚ Latin style cappuccino‚ coffee in cold and hot brew‚ café con leche‚ and other specialty coffee house offerings. Both their
Premium Coffee Espresso Coffeehouse
Introduction Conditional cash transfers (CCTs) are among the most popular social protection schemes today. Promoted by multilateral institutions‚ notably the World Bank‚ CCTs have been adopted in at least 30 countries as of 2008‚ with further ones expected to follow suit in the coming years (WB‘s CCT Webpage). The map below shows these country-adopters. CCTs are grounded on the principle that human capital accumulation is a development vehicle which can be achieved by providing money to poor households
Premium Poverty Philippines Millennium Development Goals
CONSUMER PROFILE ANALYSIS MARKETING SUBMITTED TO: MR. ANNAJI SHARMA SUBMITTED BY: NIDHI‚ 16‚ FD-4 THE REIGN OF SPAIN Zara is a high end fashion retailer by Inditex that has its roots in the Spanish fashion industry. The company mostly caters to European tastes but is widely popular due to its innovative collections‚ up to date trend setting outfits and affordable prices. Clothing and accessories retailer based in Arteixo‚ Galicia‚ and founded in 1975 by Amancio Ortega and Rosalía Mera.
Premium Clothing Fashion Psychographic
Marketing is the process of planning and executing the conception‚ pricing‚ promotion‚ and distribution of ideas‚ goods‚ services to create exchanges that satisfy individual and organizational goals. (Kotler‚ Keller‚ ‘05) Marketing is a societal process by which individuals and groups obtain what they need and want through creating‚ offering‚ and freely exchanging products and services of value with others. (Kotler) Marketing is getting the right product or service to the right people (target market)
Premium Marketing