Globally recognised brand name and logo Excellent safety record – probably the best in the world (not one death on a Qantas flight) Operational excellence: Qantas has twice won the Cumberbatch trophy for engineering excellence. Very successful launch of Jetstar (Australia and Asia) Weaknesses: Speculation that British airways will quit its $1.3 billion stake in Qantas. Higher labour and other operating costs than its competitors An ongoing disputes between Qantas management and militant unions Recent safety
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strategies of the key firms operating in this market. Introduction This report explains the theory of oligopoly and discusses how Australia ’s airline industry provides a solid example of an oligopoly market. It uses case studies of Qantas‚ Jetstar‚ Virgin and Tiger airlines to demonstrate how they all need to employ profit-maximising strategies that take into account the likely response to the strategies of other firms. Airline Industry Overview Australia ’s airline industry can be classified
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number of yearly passengers traveling on budget airlines passed 10 million for the first time in 2011. These passengers are mainly economical travelers in their twenties and thirties with extremely high price-consciousness. Competition Air-Asia‚ Jetstar Asia‚ Tiger Airlines‚ Lion-air and youngest entrant Scoot are the key players in budget airline industry in Singapore. AIRASIA Airasia has been the most successful budget airline in Asia with profit doubling in year ended 2012 due to the increase
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" Sydney Morning Herald 22 Oct. 2004. 15 Feb. 2008 <www.smh.com.au>. Annual Report Annual Report. Qantas. Qantas Airways Limited‚ 2003. Annual Report Annual Report. Virgin Blue. 2007. "Australian Workers Union." 16 Feb Bartholomesz‚ Stephen. "Jetstar Plots Course to Undershoot Virgin and Block Out Third Party." 26 Feb. 2004. 17 Feb. 2008. Berry‚ Sean Boyle‚ Jane. "Internet Sales Up‚ Up and Away." Australian Financial Review 10 July 2002. 17 Feb. 2008 <www.afr.com.au>. Boyle‚ Jane Coorey‚ Phillip
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References: QANTAS AIRLINES According to QANTAS (2008) it is the national airline of Australia and is one of the 5 best airlines in the world as voted by Skytrax JETSTAR Jetstar (2008) states that it is another low-cost airline based in Melbourne is a subsidiary of Qantas was launched in response to the threat posed by Virgin Blue Tiger Airways long term goal is not only to be the leading low-fare airline in Australia
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Key Business Drivers 1. Brand value and dominant share in the domestic market. 2. Product and Service innovation. 3. Consistent high load factor. 4. Strong multi –brand strategy and service offering (i.e. Operating both‚ the budget brand Jetstar and premium brand Qantas). 5. Price of Aviation Turbine Fuel (ATF) 6. Stable domestic economy. 7. Global strategic tie-up for its International service offerings. 8. Aircrafts with lowest average age. Financial Analysis (Consolidated – Per
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portion of the world – Emirates and Qantas are laying the seeds for the partnership to possibly cover the entire world. In the short term‚ Emirates could finally tap into leisure demand from the Pacific Islands‚ largely out of reach from Dubai‚ via Jetstar and Qantas services. In the medium term‚ Qantas could partner on Emirates’ services to South Africa if Australian regulators prohibit Qantas and South African Airways from working together. Back in the short term‚ Qantas has further detailed the
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Qantas Case Study Qantas is an Australian icon. Australia’s national airline has enjoyed a long history as a profitable business‚ a respected brand name and has a deserved reputation for safe and reliable travel. For a small country of 22 million people‚ the Australian domestic airline industry is significant. The high level of urbanization of Australia’s population‚ the long distances between major urban centres‚ the lack of high speed trains and the importance of Australia’s tourism industry
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MOTIVATION McShane et al. (McShane‚ et al.‚ 2010) describes motivation as “the forces within a person that affect his or her direction‚ intensity and persistence of voluntary behavior”. In this section‚ we will examine how strategies implemented by the Qantas leadership influences its employees’ motivation and morale. To assist with this analysis we have adopted two motivational theories that will illustrate the motivation issues arise within the Qantas workforce: 1. Herzberg’s 2-Factors
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that has resulted in Virgin Australia’s introduction of different classes of travel? Originally a one-class service‚ with the introduction of Jetstar in 2004 and Tiger Airways Australia in 2007‚ Virgin Blue was forced to re-think its original market offering of cheap‚ no-frills air travel‚ aimed predominantly at the leisure market. Tiger and Jetstar were undercutting their prices and making a large dent in the leisure market‚. As a result‚ Virgin Blue introduced a premium economy cabin class
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