QANTAS CASE ANALYSIS REPORT MARK ANTHONY ANDRIJCICH STUDENT NUMBER – 10513924 MGMT3347 – STRATEGIC MANAGEMENT SEMESTER 2‚ 2011 TUTORIAL 4 – MONDAYS‚ 15:00 ROOM BUSN:161 – THE CULLITY TUTORIAL ROOM TUTOR – DOUG MOFFAT INDIVIADUAL CASE ANALYSIS REPORT TABLE OF CONTENTS EXECUTIVE SUMMARY……………………............................3 EXTERNAL ANALYSIS OF QANTAS………………………...4 --Industry --General Environment Analysis --Six General Elements --Demographic --Economic
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com/saa/en_UK/content/company_info/siastory/history.jsp Singapore Airlines (Accessed Jan 2008) http://www.singaporeair.com/saa/en_UK/content/company_info/siastory/fleet.jsp Star Alliance (Accessed Jan 2008)Member Airlines http://www.staralliance.com/en/meta/airlines/SQ.html Jetstar Air Asia (Accessed Jan 2008) http://www.jetstar.com/sg-aboutus/our-company.html Garuda Indonesia (Accessed Jan 2008) http://www.garuda-indonesia.com/index.php?menu=aboutus&opt=organization IATA(Accessed Jan 2008)Speeches http://www.iata.org/pressroom/speeches/2006-02-20-01
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through privatization. Culture of Qantas remained unchanged and it operated as a government organization. Since Qantas was a government owned organization its cost base was not competitive compared to other Airlines. Qantas responded with low-cost Jetstar and just like Virgin Airways‚ the latter also moved into international flight paths to provide an alternative to passengers. Since then Qantas set out on a modernization path whilst adapting to the global environment. However its cost base continued
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EXECUTIVE SUMMERY There are only two major airlines in the Australian domestic aviation market‚ Qantas and Virgin Blue. Qantas has introduced a subsidiary‚ Jetstar‚ to compete directly with Virgin Blue in the ‘low cost carrier’ market and Qantas still hold the majority of the market share with 65%. Virgin Blue continues to increase their presence in the market holding the remaining 35%. At the end of March 2003 Virgin Blue posted a profit before tax of $158 billion‚ $58 billion over their budget
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but oligopolies can sometimes have as many as about 20 different companies‚ depending on other conditions. This domination is measured by concentration ratios: On the Vietnam domestic air services market‚ there are Vietnam Airlines (VNA)‚ Jetstar Pacific Airlines (JPA)‚ Vasco‚ Viet Air‚ Air Mekong‚ Blue Sky Air. Espealcially‚ Vietnam Airlines is playing the commanding position on the net of domestic flying pathway. On the other hand‚ although The law of air service was newly promulgated
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How formalized is the organization? Provide examples of formal rules and procedures‚ and indicate whether they are always followed. In an organization‚ formalization refers to the extent to which employee behavior is steered by rules and regulations that govern the organization and the degree to which these rules and regulations are standardized within the organization. It is usually an essential part of large organizations in order to ensure that their complex structures are working effectively
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2011 period has been relatively poor mainly as a result of the global financial crisis adversely affecting the firm’s international operations. Strategically‚ Qantas is likely to continue to dominate the domestic airline industry with the success of Jetstar prompting expansion into the Asia Pacific region. The most significant threats facing Qantas include high fuel prices‚ the value of the Australian dollar and industrial action. A comprehensive financial analysis reveals that compared to other airlines
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Table of Contents Introduction: Error! Bookmark not defined. Background 2 Business description Error! Bookmark not defined. Vision 2 Swot Analysis........................................................................................................................... Strength.......................................................................................................................... Weakness..........................................................
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Increasing profitability in 2007 and 2008 was due to the success of Jetstar‚ the robust economic environment and cost savings culminating in a record net profit of $970 million in 2008. Cost Controls: * Reduced costs by over 5 billion in the last 9 years‚ aims to reduce further billion in the next two years‚ and this has been achieved through: * The Outsourcing of business functions * Replacing Qantas with Jetstar on some international routes * Attempting to secure more competitive
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price sensitive leisure traveller‚ business travellers now also consist a significant proportion of their customer database. Hence‚ passengers who choose budget airlines such as Jetstars and Tiger airway are mainly those who like to have more options‚ flexibility and more affordable fares. Customers’ demographics | Jetstars | Tiger Airway | Age | 15 - 36 | 15 - 58 | Average Income | <$500 - >$2000 | <$500 - >$2000 | Reason of travelling | HolidayBusiness | HolidayVisit relatives
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