when determining a product or brand’s unique selling point‚ meaning that the unique quality that differentiates a product from its competitors‚ and is often synonymous with the 4 Ps: price‚ product‚ promotion‚ and place. However‚ in recent times‚ the 4Ps have been expanded to the 7 Ps with the addition of process‚ physical evidence and people. Marketing mix is not a scientific theory‚ but merely a conceptual framework that identifies the principal decision making managers make in configuring their offerings
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Nguyễn Thảo Minh Topic: Compare the two shops using Marketing Mix ( 4Ps) 1) Sketchers ( World Famous) 2) Bata Report First‚ we will talk about marketing mix The marketing mix is one of the most famous marketing terms. The marketing mix is the tactical or operational part of a marketing plan. In other word‚ marketing mix means putting the right product in the right place‚ at the right price‚ at the right time. The 4Ps are: Product: is related to design‚ quality‚ feature‚ friendly‚ brand
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and ranking 19th busiest airport in the world. The airport is expecting to handle a total of 50milllion by 2012. It is operated by the Civil Aviation of Singapore (CAAS)‚ with Singapore Airlines‚ Singapore Airlines Cargo‚ SilkAir‚ Tiger Airways‚ Jetstar Asia Airways‚ Valuair‚ and Jett8 Airlines Cargo as its home base. Furthermore‚ the airport is one of the busiest cargo airports in the world‚ handling 1.8million tonnes of cargo in 2008. Changi Airport contributes a big share in Singapore economy
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had a major issue which led to Qantas being sold. Qantas was then privatised and since then it has continued to mature despite fighting financial crisis and global turndown for aviation. To regain profit‚ Qantas have produce subsidiaries such as Jetstar
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Business Studies Preliminary Assessment Task Business Report for QANTAS 1. Executive Summary: The main focus of this report is to identify the legal classification‚ the characteristics‚ the life cycle stage of Qantas and one internal and external stakeholder that is affected by the activates of Qantas. The legal classification describes that Qantas is a public company and has changed its legal classification in the growth and maturity stages of the business life cycle. The characteristics of Qantas
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(source: http://en.wikipedia.org/wiki/2011_Qantas_trade_union_disputes) * Analyzing the reasons for Qantas strike and evaluating Qantas management’s performances. * Fair salary e.g. i. Pilot—compare to Qantas airline pilots‚ pilots of Jetstar airline are paid less than 50% . ii. Qantas plans to lay off 1000 jobs in order to solve the problem of being loss in the international airline; however‚ it gave the CEO a bonus as 2 million. iii. Why it is unfair.( give the reason) (source:http://www
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------------------------------------------------- Computer reservations system A computer reservations system or central reservation system[1] (CRS) is a computerized system used to store and retrieve information and conduct transactions related to air travel. Originally designed and operated by airlines‚ CRSes were later extended for the use of travel agencies. Major CRS operations that book and sell tickets for multiple airlines are known as global distribution systems (GDS). Airlines have divested
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presented as an alternative approach to McCarthy’s classic business orientated marketing mix popularly known as the 4Ps. SIVA and 4Ps are presented here as a complementary mechanisms to shape marketing practice through considering the needs of the customer within the constraint of the organization’s capacity. To that end‚ we present a means to combine the managerial focus of the classic 4Ps with the customer orientation of SIVA as the Marketing Mix Matrix. McCarthy (1960) suggested an entrepreneur
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Wrap Wrap & Roll www.wrap-and-roll.com Team GirlSix: Gi LOGO Contents Introduction The 4Ps-Product The 4Ps-Place The 4Ps-Price 4Ps The 4Ps-Promotion Conclusion Company Logo Introduction-Service Product Company’s service products: www.themegallery.com Introduction-Brief history 2006 The 1st Wrap & Roll Restaurant on Hai Ba Trung St established by Nguyen Kim Oanh Oanh 2007 Develop into into Wrap & Roll chain including- 6 Restaurants & Food
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a. What do the 4Ps stand for and at what stage of the marketing planning process does a marketer formulate the 4Ps? Promotion‚ Product‚ price and place. The Marketing Mix will first be used during step three‚ which is the step where companies have to prepare an integrated marketing plan and programme. The marketing programme builds customer relationships by transforming the marketing strategy into action. (Chapter one of Kotler textbook) They need to make a needsatisfying market offering
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