different kinds of choices organizations have to make in the whole process of bringing a product or service to market. The 4 Ps is one way - probably the best-known way - of defining the marketing mix‚ and was first expressed in 1960 by E J McCarthy. The 4Ps are: * Product (or Service) * Place * Price * Promotion They are the variables that marketing managers can control in order to best satisfy customers in the target market. The marketing mix is portrayed in the following diagram:
Premium Marketing Pricing
INTRODUCTION MEGA ENVIRONMENT International Element/ Global Condition The main global competitors of AirAsia are Firefly‚ Tiger Airways and Jetstar Asia. All these international airlines have adapted the AirAsia’s low cost concept and can be a threat to AirAsia. “Knowing the increase of competition in the market‚ AirAsia applied the adaptation process (Hanan & Freeman‚ 1984) by expanding its operation to long haul services to various destinations. Moreover‚ AirAsia realised the price is
Premium Low-cost carrier Kuala Lumpur International Airport Airline
Casino Pier opened in 1932 by Linus Gilbert In 1937‚ Gilbert built a large building over the Carousel structure and called it the Seaside Heights Casino. In 1948‚ John Fitzgerald and John Christopher bought the property. In 1959 John Christopher passed and John Fitzgerald bought the full rights. In 1960‚ John Fitzgerald’s son-in-law Ken Wynne took over operations. Ken Wynne expanded the pier eastward and added many rides including the pier’s first major roller coaster “The Wild Mouse” Wynne leased
Premium United States The Walt Disney Company Walt Disney
To what extent is the marketing strategy of Swatch different to Omega Content P3 ------------------------------------ Introduction P4 ------------------------------------ Theory P6 ------------------------------------ Research Plan P7 ------------------------------------ Questionnaire P8 ------------------------------------ Target Market P9 ------------------------------------ Product P12 ---------------------------------- Price P13 ---------------------------------- Place P15 ----------------------------------
Premium Marketing
RELEVANCE OF 7ps OF MARKETING IN CSR CSR Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large 7ps of marketing. NEED Corporate social responsibility (CSR) as a company’s willingness to strike the right balance between profits and environmental protection‚ social progress and the
Premium Marketing
2013 Agenda • Marketing –Inside Out & Outside In approaches to Connecting • Building Powerful Brands –4Ps –5Rs • IMC Themes‚ Principles‚ Processes Marketing: The Competitive Advantage Marketing B2C = Responding to Customers B2B = Influencing the Channel to respond to customers Besides Marketing‚ what other sources of competitive advantage are there? MARKETING 4Ps: INSIDE OUT One-Way Customer MARKETING INSIDE OUT Market Planning once a year‚ AFTER corporate financial
Premium Marketing Business Brand management
Trends in Ionization energy of Group 1 elements and Their Analysis 1) As we move down Group 1 (Elements are H‚ Li‚ Na‚ K‚ Rb‚ Cs‚ Fr) the general trend in first ionization energies is that they decrease as we move down the group from H to Cs. Francium is an exception. 2) As we move down Group 1‚ Ionization energies decrease because a) Distance between the Nucleus and the valence electrons increases with every new period; a new electron shell is added. This increases the atomic size which makes
Free Periodic table Atom Electron configuration
Executive Summary After carefully undertook a critical review of the five papers which are written by Daniel Chan on the story of Singapore Airlines (SIA) and Singapore Girl‚ it has in fact bring us a lot of thought and the strategies which SIA has used which attain SIA becomes one of the world’s leading airlines company. While SIA is one of the world ’s leading carriers with an advanced fleet and it is internationally respected as the innovative market leader combining a quality product with
Premium Singapore Airlines Airline Qantas
By: Stone‚ Brad; Williams‚ Elisa. Newsweek‚ 11/17/2003‚ Vol. 142 Issue 20‚ pE22-E25‚ 3p‚ 2 Color Photographs‚ 2 Diagrams; Reading Level (Lexile) By: Kintisch‚ Eli. Discover‚ Jan2007‚ Vol. 28 Issue 1‚ p20-23‚ 4p; Reading Level (Lexile) Congressional Digest‚ Sep2008‚ Vol. 87 Issue 7‚ p196-224‚ 4p By: Khermouch‚ Gerry. Architectural Record‚ May2004‚ Vol. 192 Issue 5‚ p169-176‚ 6p‚ 4 Color Photographs‚ 1 Diagram; Reading Level (Lexile By: Dresselhaus‚ M.S.; Thomas‚ I.L.. Nature‚ 11/15/2001‚ Vol. 414 Issue
Premium Drilling rig Exxon Valdez oil spill Petroleum
Aravind eye care hospital in India Framework/description of the situation In 1992‚ over 30 million cases of blindness existed all over the world‚ with more than 90% in Asia and Africa. Of this‚ India had ~20mn cases of blindness with additional 2mn cases added every year‚ of which upto 80% were cataract related. With an infrastructure that could handle only 1.2 million cataract cases annually‚ the situation is expected to get worse. The rural areas of the country were particularly exposed as
Premium Strategic management Balanced scorecard Visual perception