COMPANY PROFILE Jet Airways (India) Ltd. REFERENCE CODE: 17C981D1-FFB2-4C30-8DBA-08AE8AB1F7DF PUBLICATION DATE: 3 May 2012 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. Jet Airways (India) Ltd. TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts..........................................................
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Contents SWOT Analysis 3 Appraisal of SWOT Analysis 4 Taking Advantage of Our Strengths 4 Reducing our Weaknesses 4 Taking Advantage of Opportunities 5 Looking out for Threats 5 References 6 SWOT Analysis Strengths | Weaknesses | 1. Low Cost of Tickets 2. Low cost of maintenance – Fleet made up entirely of Airbus A320-200 3. Low Cost of Operations – Uses Budget Terminals 4. 1st low cost carrier in Singapore- Is recognized as the low cost leader 5. Operates in
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from http://www.researchandmarkets.com/reports/2218783/ Jet Airways (India) Ltd. - Strategy and SWOT Report Description: Jet Airways (India) Ltd. - Strategy and SWOT Report‚ is a source of comprehensive company data and information. The report covers the company’s structure‚ operation‚ SWOT analysis‚ product and service offerings and corporate actions‚ providing a 360° view of the company. Features: - Detailed information on Jet Airways (India) Ltd. required for business and competitor intelligence
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strategy? The external environment of the Jetstar could be divided into seven parts. The economic environment‚ the Jetstar plans to slash costs and ticket prices‚ taking the first step in an alliance that could transform the Asia budger markt. The demographic environment‚ the Jetstar focuse on Asia-Pacific market‚ because they realize that the Asia-Pacific region is one of the biggest frowth markets in aviation. The technological environment‚ Jetstar investigated jointly procuring new aircraft
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in sight. British Airways stays in the top of the competition and continuously providing the basic services that a world-class airway can offer. However‚ the influence or the impact of the various economic uncertainties creates a great challenge in the organization. From the different perspective on competition of the propellers‚ the marketing environment of the organization is bound to change which results in an analysis of the organization’s economic factors. The British Airways expects that due
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assets are those items that are easy to identify and both fixed and current assets for example machinery‚ buildings‚ lands and inventory. For Qantas Jetstar Domestic‚ the tangible resources would be the 10 new aircrafts and with up to 64 daily services that is going to be adding on to the business from September 2012(Saurine 2012). The reason for Jetstar for doing this is because they just owned the title of the most late-running planes of all major Australian domestic airlines in the past year (Saurine
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where Qantas focuses at the premium and business market while Jet star focuses on leisure markets. Jet star aims to have the lowest fare on every route that operates among its competitors. (Ref- http://www.jetstar.com/mediacentre/facts-and-stats/jetstar-group). Whilst Virgin Blue announced the commencement in November 1999‚ and in 2004 it has become one of the world’s most profitable airlines with one third of Australian market (ref------ http://www.theage.com.au/articles/2004/05/21/1085120117445
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5/6/2011 S23220059 | Ken Koh Cong Kang | JETSTAR AIRWAYS | MCD 2050 Marketing Major Assignment | Table of Contents Executive Summary3 1. Introduction4 1.1Purpose of Report4 1.2 Background of Jetstar4 1.3 Segmentation5 1.4 Plan of Report5 2. Discussion6 2.1 Product Category6 2.2 Major Competitors6 2.3 Brand Package and Label7 2.3.1 Brand7 2.3.2 Package8 2.3.1 Label9 2.4 Target Segments10 2.5 Needs and Wants11 3. Conclusion13 4. Recommendations14 5. Reference List15
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Definition and Categories Qantas Group Qantas Group Jetstar Jetstar Jetstar Australia Jetstar Australia Jetstar Asia Jetstar Asia Jetstar NZ Jetstar NZ Jetstar Pacific Jetstar Pacific For our marketing plan‚ we’ll focus on Jetstar Australia domestic operation. Product Category | Key Product | % of Revenue | Short Haul | JetStar Domestic | 57 | Long Haul | JetStar International | 43 | Customer Definition Jetstar is a low cost carrier that caters for people on a limited
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Lecturer : Dr Eric Kuan Executive Summary The following report examines the organizational environment for the Australian Airline industry with particular emphasis on the task and general environment followed by analysis and findings of Jetstar Airways business-level strategy focusing on the airline’s competitive advantage. Upon concluding the research for the task environment‚ the main forces shaping the Australian Airline industry was the cost of fuel‚ this being such a key factor because
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