5/6/2011 S23220059 | Ken Koh Cong Kang | JETSTAR AIRWAYS | MCD 2050 Marketing Major Assignment | Table of Contents Executive Summary3 1. Introduction4 1.1Purpose of Report4 1.2 Background of Jetstar4 1.3 Segmentation5 1.4 Plan of Report5 2. Discussion6 2.1 Product Category6 2.2 Major Competitors6 2.3 Brand Package and Label7 2.3.1 Brand7 2.3.2 Package8 2.3.1 Label9 2.4 Target Segments10 2.5 Needs and Wants11 3. Conclusion13 4. Recommendations14 5. Reference List15
Premium Airline Qantas Low-cost carrier
BMGE10906A Lecturer : Dr Eric Kuan Executive Summary The following report examines the organizational environment for the Australian Airline industry with particular emphasis on the task and general environment followed by analysis and findings of Jetstar Airways business-level strategy focusing on the airline’s competitive advantage. Upon concluding the research for the task environment‚ the main forces shaping the Australian Airline industry was the cost of fuel‚ this being such a key factor because
Premium Management Strategic management Organization
Definition and Categories Qantas Group Qantas Group Jetstar Jetstar Jetstar Australia Jetstar Australia Jetstar Asia Jetstar Asia Jetstar NZ Jetstar NZ Jetstar Pacific Jetstar Pacific For our marketing plan‚ we’ll focus on Jetstar Australia domestic operation. Product Category | Key Product | % of Revenue | Short Haul | JetStar Domestic | 57 | Long Haul | JetStar International | 43 | Customer Definition Jetstar is a low cost carrier that caters for people on a limited
Premium Qantas Airline Melbourne Airport
Analysis Jetstar Airways Proprietary Limited are a completely owned subsidiary of the Qantas Group‚ they operate across 19 different Australian destinations‚ and 17 overseas destinations. They were established in May 2004. Jetstar’s fleet across Australia and New Zealand is made up of 80 aircraft. Their focus is on providing a low-cost or “value based” airline‚ and commit to doing so by ensuring a “price beat guarantee” where‚ if challenged‚ they pledge to beat rival airlines by 10% (JetStar‚ 2015)
Premium Airline Low-cost carrier Qantas
Executive Summary This research report provides an analysis of two popular airlines in Australia; Jetstar and Virgin Blue‚ both whom are competing in the airline business. Jetstar and Virgin Blue can both compete and be highly profitable within the business‚ leisure and family market but however‚ it will ultimately be the service companies‚ and their associated marketing strategies and techniques which‚ will establish the difference between the market ‘leader’ and the market ‘loser’. This analysis
Premium Low-cost carrier Airline Southwest Airlines
Writing Assignment #3: Analyzing the Annual Report There are three main goals of an annual report: to disclose company information‚ to maintain current shareholders‚ and to attract new investors. Walmart‚ the largest retailer in the world‚ uses both verbal and visual strategies to achieve not only the three main goals of an annual report‚ but to reflect the corporate culture and values that embody Walmart. Three strategies that Walmart uses to reflect their goals and values are repetition of
Premium Wal-Mart
P age |1 (Informative Outline) Are Annual Mammograms Really Necessary? (Introduction) It was supposed to be a regular‚ annual‚ woman’s wellness exam. My Aunt and I took my grandmother to the doctor for her appointment. We were present during all of the proceedings and testing that took place. We were confident that everything went well and my grandmother was in good health. When we left the doctor’s office that day‚ we were totally unprepared for the phone call that was to come. After
Premium Breast cancer Cancer Breast
Sangam (India) Limited • Annual Report 2011-12 Sangam (India) Limited Forward-looking Statements The report contains forward-looking statements that involve risks and uncertainties. When used in this discussion‚ the words like ‘plans’‚ ‘expects’‚ ‘anticipates’‚ ‘believes’‚ ‘intends’‚ ‘estimates’‚ or other similar expressions as they relate to Company or its business are intended to identity such forwardlooking statements. Forward-looking statements are based on certain assumptions and expectations
Premium Cotton
SCRIPT Welcome Speech: Good morning/ afternoon/ evening parents! We extend a very warm welcome to all of you to our second Annual Concert- Different Strokes. A lot has gone into making this an unforgettable experience for you‚ so fasten your seat belts and sit tight as you are about to witness an amalgamation of your little ones’ hard work and untiring efforts. Video of The Making This visual only showcases a teeny-meeny bit of what actually goes on behind the scenes during Theatre Arts sessions
Premium The Conclusion Gratitude
ANNUAL FINANCIAL PROJECTIONS OF SUN PACKAGING INTRODUCTION: Finance is one of the major elements that activate the overall growth of the economy. Finance is the life blood of economic activity .A well-knit financial system directly contributes to the growth of the economy. An efficient financial system calls for the efficient performance of institution‚ financial instruments and financial markets. Finance which acts as the lifeblood in the modern business types is one of the most
Premium Capacity utilization Packaging and labeling Packaging