marketplace (Chaffey et al‚ 2009). 1. Customer Airasia provides to its customers the basic flight carrier service and carry the customer ‘s purpose of traveling between different destinations‚ but at a lowest fare among other airlines.(AirAsia Annual Report‚ 2010) The customers of Airasia are mostly from low and middle class people in society. The customers choose the company not only for the purpose of traveling but also for cheaper price. AirAsia airline is well known as a low cost leader in
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banner the primarily domestic low-priced Jetstar in 2004. This dropped the market share of Qantas to approximately 60 per cent and it is continually trying to sustain success. An analysis of Qantas and various strategies will be explored through this study. * External Analysis Industry Qantas is in the airline industry but in addition to this core business of transporting passengers and airfreight‚ it operates various subsidiaries. Qantas Link and Jetstar are airline companies under the same banner
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directors (2 must live in Australia)‚ the word "limited" or "Ltd" in its name‚ has limited liability (protects shareholders from losing personal assets if the company goes into liquidation) and must publish their audited financial accounts each year (annual report). In 1947 Qantas became a public business enterprise (a company owned and operated by the government) when it was purchased by the Australian Government as there was a monopoly market. The Australian government operated Qantas for a long period
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and one of the strongest brands in Australia. Its business includes international and domestic air transportation services and cargo delivery services (Datamonitor‚ 2011). The Qantas Group has developed two different brands‚ which are Qantas and Jetstar (Nuguid‚ 2011). The Qantas Group has an airline network covered in Australia‚ Asia-Pacific‚ America‚ Europe and Africa. Its headquarters is in New South Wales‚ Australia and employs about over 35‚700 people (Datamonitor‚ 2011). The group recorded
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Australian iconic airline group engaged in the operation of international and domestic air transportation services and the provision of freight services (Market Line‚ 2014). The airline also associates its services with the Jetstar brand‚ with QantasLink‚ Jetstar Asia and Jetstar Pacific grouped under the same business (Passport 2013). With a 17.7% market share of international passengers in Australia (Business Monitor‚ 2011)‚ the company aims to upsurge its global market position through a demanding
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The budget airline industry in Singapore presents an interesting situation for analysis. It has 3 main local players plus a foreign player‚ namely Valueair‚ Tiger Airways‚ Jetstar Asia Airway and Airasia but Jetstar Asia Airways has effectively merged with Valueair. There are also possibilities of more foreign budget airlines operating in Singapore‚ and big airlines may also slash their prices to compete with the budget airlines. The higher fuel price‚ terrorist threat and restrictive govt policies
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Assignment Submission Form Please complete and attach this form to your assignment. All assignments must be submitted on the stipulated submission date. Please add a “” into appropriate box to indicate your assignment type. Assignment 1/ Assignment 2 Program / Intake : Bachelor of Science (Hons) / 45th Intake Pathway: Management Student Name: Eddeham Bin Abdul Rahman Student Number: 13212316 Module: Business Strategy Lecturer/Tutor: Mr John F. Hulpke Grade:
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HKU833 STEPHEN KO AIRASIA: FLYING LOW-COST WITH HIGH HOPES AirAsia started out as a Malaysian government-controlled‚ full-service regional airline that offered slightly lower fares than its number-one competitor‚ Malaysia Airlines (“MAS”). In December 2001‚ private entrepreneur Tony Fernandes took over the debt-ridden airline for the symbolic sum of US$0.26. Despite the air-travel downturn following the 11 September 2001 terrorist attacks‚ Fernandes believed that the timing for entering
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networking. To provide knowledge in troubleshooting in computer systems software and hardware. 2. Schedules/Timetable 3. Plant Training IT office Business and Data Analytics Airline account Production Area ( Jetstar‚ AGL‚ Simply Energy‚ Cirque de Soleil‚ Purple( IP Relay) Workforce) Data room ( Network and Data Storage area) 4. References Work Instruction Manual- technical support manual Given upon employment and served as the soft-copy training for
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2.1.4 Porter’s Five Forces of Industry Attractiveness Michael Porter’s Five Forces model explains the importance of how market dynamics can affect competitive rivalry. This model includes three forces from the ‘horizontal’ competition: threat of new entrants‚ threat of substitution products‚ and the degree of rivalry among existing competitors; and two forces from the ‘vertical’ competition: bargaining power of customers and the bargaining power of suppliers. These five factors make up the Porter
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