Lecture1 1. What do you think of Cruise Safety？ 2. What do you think of Cruise Life？ Lecture2 3. What is the advantage to develop Cruise Economy in China？ 4. What is the Challenge to develop Cruise Economy in China？ Lecture3 5. Why there is no big Cruise Company in China？ 6. How should we develop Cruise In China？ Lecture4 7. What is the Core of Cruise Products? 8. What do you think of the different product demanding of Chinese？ Lecture5 9. How can we get a cruise product in China？ 10
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5/6/2011 S23220059 | Ken Koh Cong Kang | JETSTAR AIRWAYS | MCD 2050 Marketing Major Assignment | Table of Contents Executive Summary3 1. Introduction4 1.1Purpose of Report4 1.2 Background of Jetstar4 1.3 Segmentation5 1.4 Plan of Report5 2. Discussion6 2.1 Product Category6 2.2 Major Competitors6 2.3 Brand Package and Label7 2.3.1 Brand7 2.3.2 Package8 2.3.1 Label9 2.4 Target Segments10 2.5 Needs and Wants11 3. Conclusion13 4. Recommendations14 5. Reference List15
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Definition and Categories Qantas Group Qantas Group Jetstar Jetstar Jetstar Australia Jetstar Australia Jetstar Asia Jetstar Asia Jetstar NZ Jetstar NZ Jetstar Pacific Jetstar Pacific For our marketing plan‚ we’ll focus on Jetstar Australia domestic operation. Product Category | Key Product | % of Revenue | Short Haul | JetStar Domestic | 57 | Long Haul | JetStar International | 43 | Customer Definition Jetstar is a low cost carrier that caters for people on a limited
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where Qantas focuses at the premium and business market while Jet star focuses on leisure markets. Jet star aims to have the lowest fare on every route that operates among its competitors. (Ref- http://www.jetstar.com/mediacentre/facts-and-stats/jetstar-group). Whilst Virgin Blue announced the commencement in November 1999‚ and in 2004 it has become one of the world’s most profitable airlines with one third of Australian market (ref------ http://www.theage.com.au/articles/2004/05/21/1085120117445
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food or drink is included in the ticket price however in-flight service offers food and drinks for sale. Generally these prices are expensive for budget conscious travellers. Analysis of Porter’s Five Forces on Tiger Airlines: [pic] The justification is provided in the form of a table. |Force |Power |Justification | |Customers |High |Airline industries are customer
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Michael Porter’s five forces is a model used to explore the environment in which a product or company operates Five forces analysis looks at five key areas mainly the threat of entry‚ the power of buyers‚ the power of suppliers‚ the threat of substitutes‚ and competitive rivalry. New Entrants Suppliers Industry competitors and extent of rivalry Buyers Substitutes Introduction to Porter’s 5 forces The model of the Five Competitive Forces was developed by Michael E. Porter in his book „Competitive
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The five force model is a framework tool used to assist in the analysis of completion within a bounded industry. This model is in essence‚ a model of an Industries’ structure. The five forces comprising this model and identified by Michael Porter to have an effect on industry structure are: rivalry‚ otherwise known as the intensity of competition; the threat of new entry (of competitors into an industry); supplier power or degree by which suppliers in an industry can dictate favorable contract
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Analysis Jetstar Airways Proprietary Limited are a completely owned subsidiary of the Qantas Group‚ they operate across 19 different Australian destinations‚ and 17 overseas destinations. They were established in May 2004. Jetstar’s fleet across Australia and New Zealand is made up of 80 aircraft. Their focus is on providing a low-cost or “value based” airline‚ and commit to doing so by ensuring a “price beat guarantee” where‚ if challenged‚ they pledge to beat rival airlines by 10% (JetStar‚ 2015)
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Porter’s Five Forces Strategy Skills Team FME www.free-management-ebooks.com ISBN 978-1-62620-999-2 Copyright Notice © www.free-management-ebooks.com 2013. All Rights Reserved ISBN 978-1-62620-999-2 The material contained within this electronic publication is protected under International and Federal Copyright Laws and treaties‚ and as such any unauthorized reprint or use of this material is strictly prohibited. You may not copy‚ forward‚ or transfer this publication or any part of
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Porter’s Five Forces Model: an overview Porter’s Five Forces Model: an overview Abstract Porter’s Five Forces Model is a structured framework for analyzing commerce and business establishment. It was formed by Michael E. Porter of the Harvard Business School between 1979 and the mid 1980’s. Porter developed the Five Forces model in opposition to the SWOT (strengths‚ weaknesses‚ environmental opportunities‚ threats) analysis that was an industry standard for businesses to determine how they
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