How formalized is the organization? Provide examples of formal rules and procedures‚ and indicate whether they are always followed. In an organization‚ formalization refers to the extent to which employee behavior is steered by rules and regulations that govern the organization and the degree to which these rules and regulations are standardized within the organization. It is usually an essential part of large organizations in order to ensure that their complex structures are working effectively
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2011 period has been relatively poor mainly as a result of the global financial crisis adversely affecting the firm’s international operations. Strategically‚ Qantas is likely to continue to dominate the domestic airline industry with the success of Jetstar prompting expansion into the Asia Pacific region. The most significant threats facing Qantas include high fuel prices‚ the value of the Australian dollar and industrial action. A comprehensive financial analysis reveals that compared to other airlines
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Table of Contents Introduction: Error! Bookmark not defined. Background 2 Business description Error! Bookmark not defined. Vision 2 Swot Analysis........................................................................................................................... Strength.......................................................................................................................... Weakness..........................................................
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Increasing profitability in 2007 and 2008 was due to the success of Jetstar‚ the robust economic environment and cost savings culminating in a record net profit of $970 million in 2008. Cost Controls: * Reduced costs by over 5 billion in the last 9 years‚ aims to reduce further billion in the next two years‚ and this has been achieved through: * The Outsourcing of business functions * Replacing Qantas with Jetstar on some international routes * Attempting to secure more competitive
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price sensitive leisure traveller‚ business travellers now also consist a significant proportion of their customer database. Hence‚ passengers who choose budget airlines such as Jetstars and Tiger airway are mainly those who like to have more options‚ flexibility and more affordable fares. Customers’ demographics | Jetstars | Tiger Airway | Age | 15 - 36 | 15 - 58 | Average Income | <$500 - >$2000 | <$500 - >$2000 | Reason of travelling | HolidayBusiness | HolidayVisit relatives
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VIRGIN BLUE UNDERSTANDING EXTERNAL ENVIRONMENT 1. Attractiveness of the Industry 1a. Identify the industry‚ product segments and value chain The industry is the Australian airline industry (global). Core activities cover providing travel services to leisure travellers in Australia and overseas‚ including flights‚ travel insurance‚ holiday packaged deals‚ and freight business. Products segments including ▪ Business travel ▪ 57.1% of industry revenue ▪ full-fare ▪ business &
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are two major domestic air transport providers in New Zealand. Although they are the two competitors in the market‚ they adopted different strategies. Air new Zealand focuse on customer service kiwi experiences and Jetstar intrduced a low cost business to the aviation industry. Jetstar offers lower airfares to passages not only they can book flights through the internet‚ but also can quickly identify the cheapest available flights. In 2006‚ Air New Zealand launch a new online domestic campaign called
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Evaluate marketing strategies the business could use to achieve its business objectives When devising a marketing strategy‚ it is important that a business has a clear understanding of the target market. Once this has been established‚ the business will develop appropriate promotional and pricing strategies that cater to the needs of this target group. The business will also need to consider appropriate locations to sell the product. Qantas is Australia ’s leading and largest airline and one of
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HKU833 STEPHEN KO AIRASIA: FLYING LOW-COST WITH HIGH HOPES AirAsia started out as a Malaysian government-controlled‚ full-service regional airline that offered slightly lower fares than its number-one competitor‚ Malaysia Airlines (“MAS”). In December 2001‚ private entrepreneur Tony Fernandes took over the debt-ridden airline for the symbolic sum of US$0.26. Despite the air-travel downturn following the 11 September 2001 terrorist attacks‚ Fernandes believed that the timing for entering
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Economic Analysis of Airlines Index | 1. | Background of Japan Airlines | P.1 | 2. | Vision | P.1 | 3. | Mission | P.1 | 3.1 | Supplementary | P.1 | 4 | Targeted customers | P.2 | 5. | Flight routes & destinations | P.2 | 6. | Market strength | P.3 | 6.1 | Domestic Business | P.3 | 6.2 | International Business | P.4 | 7. | Pricing Strategy | P.5 | 8. | Market share | P.6 | 9. | Financial Statement | P.7 | 10. | Organization Structure |
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