LUFTHANSA GROUP AIRLINES BUSINESS UNIT COMPANY PROFILE • Deutsche Lufthansa – European largest airline fleets • Consists of international and domestic airlines such as Austrian Airlines‚ • • • • Swiss International Airlines‚ Air Berlin‚ Germanwings Two main hub located in Frankfurt and Munich Lufthansa among 5 main founders for Star Alliance (largest airlines alliance) provide services to 197 international destination in 78 countries across Africa‚ Americas‚ Asia and Europe Five main business
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Table of Contents Introduction 3 Company Background 3 Scoot 3 Products and Offerings 4 Why Scoot? 5 Critical Analysis 5 External Environment - PESTEL 5 Political 6 Economic 6 Social 7 Technological 7 Environmental 7 Legal 8 Industry Analysis - Porter’s Five Forces 8 Bargaining Power of Customers 9 Bargaining Power of Suppliers 9 Intensity of Competition 10 Threat of New Entrants 10 Threat of Substitutes 10 Internal Analysis 11 Resource Based View 11 Competitor Analysis 12 SWOT Analysis 12 Conclusion
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PESTLE PESTLE is the abbreviation of political‚ economic‚ social‚ technological‚ legal‚ and environment. Every type of business will have PESTLE analysis to make the business can be accepted in the society. This report will write some PESTLE analysis about McDonald’s in China. • Political There is a rule and law in China that everyone should obey it. In 1990‚ McDonald’s had trouble because they did not obey the law and the rule. They build a store in a area where government want to take it whenever
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Table of Contents 1. Background Information..................................................................................................... 2 2.Macro-environment Analysis........................................................................................................2 2.1 Political factor ...............................................................................................................................3 2.2 Social factor ...........................
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technological‚ legal and environmental (PESTLE) structure of South Africa. The report provides a holistic view of South Africa from historical‚ current and future perspective. Insightful analysis on critical current and future issues is presented through detailed SCPT (strengths‚ challenges‚ prospects and threats /risks) analysis for each of the PESTLE segments. In addition‚ the PESTLE segments are supplemented with relevant quantitative data to support trend analysis. The PESTLE country analysis report series
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The PESTLE Factors We start with the Political forces. First of all‚ political factors refer to the stability of the political environment and the attitudes of political parties or movements. This may manifest in government influence on tax policies‚ or government involvement in trading agreements. Political factors are inevitably entwined with Legal factors such as national employment laws‚ international trade regulations and restrictions‚ monopolies and mergers’ rules‚ and consumer protection
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Five Forces Model of Airline Industry Five Forces model of Airline Industry Air travel has changed the way people live and experience the world today. The airline industry is a strategic sector that plays a fundamental role in the globalization of other industries since it promotes tourism‚ world trade‚ foreign investment and‚ therefore‚ leads to economic growth. However‚ all airlines within the industry operate in a highly dynamic environment where various legal‚ social‚ technological and economic
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SWOT ANALYSIS SWOT analysis of hotel industry in this regard can provide a thorough insight to whether or not the industry is contributing towards the achievement of its goals. For now‚ let’s consider the hotel industry in India‚ which is one of the fastest growing in the world. Strengths The first step to a SWOT analysis of hotel industry in India will be identifying its strengths. There are more than 1000 classified hotels with a room availability of around 97‚000 rooms which can easily cope with
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north-east[5] from the commercial centre in Changi‚ on a 13 square kilometres (3‚200 acres) site. The airport‚ operated by the Changi Airport Group‚ is the home base of Singapore Airlines‚ Singapore Airlines Cargo‚ SilkAir‚ Scoot‚[6] Tiger Airways‚ Jetstar Asia Airways‚ and Valuair. As of May 2013‚ Changi Airport serves more than 100 airlines operating 6‚400 weekly flights connecting Singapore to over 250 cities in about 60 countries and territories worldwide.[7] Until 30 March 2013‚ the airport served
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(Word limit :2000) | Student’s signatureDate: | | | MBA 2009-2010 TABLE OF CONTENTS Macro-Environment (Intro)……………………………………………….……………………….. 03 Pestle Analysis(Intro) …………………………………………………...…………………03 Pestle Analysis(Benefits)……………………………………………….………………… 03 UK fast food industry(Intro)…………………………………………………………………...……04 PESTLE analysis(UK Fast food industry) ………………………….………………………….. 04 Political Factors………………………………………………………..………………….. 04 Economical Factors ……………………………………………..………………………
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