which was Jetstar. Firstly we sought to understand the marketplace and the customer needs and wants. We decided that Jetstar’s market was the low cost airline offering very low cost flights in Australia and abroad. The customers in that market are really after the cheapest flight possible while realising that they are sacrificing the comforts provided by a full service airline. Their basic needs and wants ultimately come down to the lowest cost flight‚ secondary to that is service. Jetstar are targeting
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where Qantas focuses at the premium and business market while Jet star focuses on leisure markets. Jet star aims to have the lowest fare on every route that operates among its competitors. (Ref- http://www.jetstar.com/mediacentre/facts-and-stats/jetstar-group). Whilst Virgin Blue announced the commencement in November 1999‚ and in 2004 it has become one of the world’s most profitable airlines with one third of Australian market (ref------ http://www.theage.com.au/articles/2004/05/21/1085120117445
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research report provides an analysis of two popular airlines in Australia; Jetstar and Virgin Blue‚ both whom are competing in the airline business. Jetstar and Virgin Blue can both compete and be highly profitable within the business‚ leisure and family market but however‚ it will ultimately be the service companies‚ and their associated marketing strategies and techniques which‚ will establish the difference between the market ‘leader’ and the market ‘loser’. This analysis will detail potential solutions
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Company Digital Marketing Report 1.0 Situational Analysis 1.1 Company Analysis Jetstar Airways Proprietary Limited are a completely owned subsidiary of the Qantas Group‚ they operate across 19 different Australian destinations‚ and 17 overseas destinations. They were established in May 2004. Jetstar’s fleet across Australia and New Zealand is made up of 80 aircraft. Their focus is on providing a low-cost or “value based” airline‚ and commit to doing so by
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Definition and Categories Qantas Group Qantas Group Jetstar Jetstar Jetstar Australia Jetstar Australia Jetstar Asia Jetstar Asia Jetstar NZ Jetstar NZ Jetstar Pacific Jetstar Pacific For our marketing plan‚ we’ll focus on Jetstar Australia domestic operation. Product Category | Key Product | % of Revenue | Short Haul | JetStar Domestic | 57 | Long Haul | JetStar International | 43 | Customer Definition Jetstar is a low cost carrier that caters for people on a limited
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Psychology Experiment Does age change the need for humans to want to fit in with the people around them? Through research my group was able to conclude plausible evidence to test this question. Our hypothesis was that the older a person is‚ the less likely they are to lie‚ and try to fit in. The experiment was conducted throughout several days of testing at various locations around Medina‚ Ohio‚ including during a Medina High School vs. Wadsworth football game‚ on the Medina Square‚ and McDonalds
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The PESTLE Factors We start with the Political forces. First of all‚ political factors refer to the stability of the political environment and the attitudes of political parties or movements. This may manifest in government influence on tax policies‚ or government involvement in trading agreements. Political factors are inevitably entwined with Legal factors such as national employment laws‚ international trade regulations and restrictions‚ monopolies and mergers’ rules‚ and consumer protection
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Assignment Two: Analysis of Political/ Editorial Cartoons Cartoon One: Coalition of the Drilling. [pic] Leahy‚ S. (2010) Coalition of the drilling. Retrieved 28th May 2010‚ http://www.news.com.au/couriermail Context: the context in which this article is placed is one that is well situated within today’s political and economic standings. Within the world today there is much talk about the war in Iraq and the world’s oil reserves. This cartoon looks at the very serious issue of the war
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Rhetorical Analysis on Political Cartoon: NRA vs. Congress Luis Garza Texas A&M International University Abstract Rhetorical Analysis on Political Cartoon: NRA vs. Congress Murder. Massacre. Mourning. Sorrow. In the recent months‚ the United States has gone through two of the most devastating serial massacre in history. One which took place in Aurora‚ Colorado and another in an elementary school located in Sandy Hook‚ Connecticut. With this said‚ Congress‚ along with President Obama
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1. TITLE Political Correctness through the lens of South Park 2. INTRODUCTION Political correctness is the idea of obligation or conformism in areas which should be (or are) matters of choice (Hughes‚ p.4‚ 2011). “It has had a major influence on what is regarded as “acceptable” or “appropriate” in language‚ ideas‚ behavioural norms‚ and values” (Hughes. G‚ p.4‚ 2011). As political correctness and PC culture becomes the norm‚ overcorrecting culture becomes a more prevalent issue. Overcorrecting
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