Table of contents Table of contents 2 True Religion Jeans Case study 1. External and Internal Analysis 3 1.1 The fashion industry 3 1.2 Premium jeans industry 3 1.3 True Religion brand jeans. 3 2. Strategy formulation 4 2.1 Analysing opportunities 4 2.2 Competitive advantage 4 2.3 Strategic challenges 5 3. Strategy Recommendations 5 3.1 Generic strategy 5 3.2 Portfolio management 5 3.3 Geographic scope 6 3.4 Attracting new talent 6 3.5 Market positioning 6 4. Organizational implementation 6
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The Cuban Cigar Industry BU481 – S Submitted To: Lynn Gazzola Group Members: Adam Davidson - 070846030 Brandon Mattalo - 070399260 Elizabeth Phillips - 070463720 Sam Roston - 070812060 Muhammad Shahjahan - 20321861
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AirAsia Strategic Management Report |[pic] | |[pic] |[pic] |[pic] | SWOT analysis of AirAsia Strengths Firstly‚ Air Asia has indeed a strong management team. This is clearly known as it has very strong links with the governements and
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...........................8 4. SWOT Analysis ...............................................................................10 5. Value Chain Analysis .....................................................................11 6. Resource Based View (VRIO) ........................................................15 7. Financial Analysis ..........................................................................15 8. Conclusion...........................................................................
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Tony Fernandes founded Tune Air Sdn Bhd in 2001‚ with a vision to make air travel more affordable to Malaysians. With that in mind‚ Tony and his three partners bought over AirAsia from its owner DRB-Hicom. Tune Air’s initial project was to remodel AirAsia into a low fare no frills carrier after successful low fare airlines such as U.S.-based Southwest Airlines and Dublin-based Ryanair and create a new aviation product in Malaysia. Under Tony’s leadership‚ the fledging airline with a RM40 million
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that continent. Other airlines with a business model based on SWA’s system include Canada’s WestJet‚ Malaysia’s AirAsia (the first and biggest Low-Cost in Asia)‚ Qantas’s Jetstar‚ Mexico’s Volaris and Turkey’s Pegasus Airlines. Although SWA has been a major inspiration to many other airlines‚ including Ryanair‚ AirAsia and Jetstar‚ the management strategies differ significantly from those of SWA‚ where its competitive strategy combines high level of employee and aircraft productivity with low unit
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External There are three major external environmental influences that have had a major impact on business over the past three to five years. Data collected from six environments‚ including demographics‚ technology‚ soci-cultural‚ economic‚ political-legal‚ and global identify these three “big deltas”. The information gathered illustrates that the three big deltas are increasing interconnectivity‚ the changing face of America‚ and changing dominant world power. Unless indicated‚ all data points have
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BUSI1271/Group case Analysis by Vikram(000745775)‚Armel(000753323)‚Le xuan(000751375)‚Rebecca(000718381)‚Many(000739533) Coursework Header Sheet 199048-8 Course Coursework Tutor BUSI1271: Global Strategy: Analysis & Pr Group Case Analysis VJ Torlo Course School/Level Assessment Weight Submission Deadline BU/PG 30.00% 14/11/2012 Coursework is receipted on the understanding that it is the student ’s own work and that it has not‚ in whole or part‚ been presented elsewhere for assessment
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ORGANIZATION STRUCTURE 4 1.4 EXPANSION STRATEGY 4 2.0 EXTERNAL STRATEGIC ANALYSIS 5 2.1 PEST ANALYSIS 5 2.2 PORTER FIVE FORCES ANALYSIS 8 2.3 EXTERNAL OPPORTUNITIES 10 3.0 INTERNAL STRATEGIC ANALYSIS 11 3.1 VRIO ANALYSIS 11 3.2 INTERNAL OPPORTUNITIES 12 4.0 KEY STRATEGIC ISSUES 13 4.1 COMPETITION 13 4.2 GLOBAL ECONOMY 14 5.0 RECOMMENDATION 15 5.1 SHORT-TERM STRATEGY 15 5.2 LONG-TERM STRATEGY 16 6.0 REFERENCES
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PP16832/01/2013 (031128) Malaysia Initiating Coverage 10 September 2013 AirAsia X Buy (new) King Of Low-Cost‚ Long-Haul Share price: Target price: MYR1.05 MYR1.30 (new) High growth potential. AirAsia X is an excellent exposure to the low cost‚ long-haul (LCLH) industry which is enjoying breakneck growth rate and outdoing the general aviation market growth of 5.0% by a factor of 2-3x. The LCLH segment is relatively more defensive compared to full service carriers (FSC)‚ as more people switch
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