Curtin Business School School of Management 313418 Business Analysis for Management 542 February 2012 This unit is managed by School of Management/CBS Page 16 of 20 CRICOS Provider Code WA 00301J‚ NSW 02637B SCHOOL OF MANAGEMENT Research Report COVER SHEET | GROUP Name: Group 9 | ASSIGNMENT: Written Report | Unit Name | MANAGEMENT 542 (Business Analysis) | Unit Index No. | 313418 | LECTURER | A/Prof Chris van Tonder | SEMINAR Day/Time | WED: 11h00 – 14h00 | Dong Liang ID:14095278
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STRATEGIC MANAGEMENT PROJECT Table of Contents Contents Chapter 1 - Introduction 1 Heinz In India 2 Chapter – 2 Formulation 3 Mission 4 Objectives 5 Vision 5 Porter’s Five Forces Model 9 Competitors Profile Matrix 11 External Factor Evaluation Matrix 13 Internal Factor Evaluation Matrix 15 VRIN Analysis 17 McKinsey 7s Framework 19 SWOT Analysis 21 BCG Matrix 23 Quantitative Strategic Planning Matrix 25 Ansoff’s Matrix 26 Chapter – 3 Implementation 28 Resource Commitment 29 Organizational Structure
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Executive Summary Hyatt‚ one of the renowned international hotel chains has expanded their global operation across the world. The strong brand image along with efficient global account management‚ so far Hyatt has achieved great success in hospitality industry. Their success has created strong position in Asian market owning hotels in more than 10 nations. Even there are maximum of 3 hotels only in India. The mission is to provide authentic hospitality by making a difference in the lives of the
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Forces Analysis pre 1996 10 Appendix 4- Competitive Forces Post 1996 11 Appendix 5-Analysis of Industry 11 Duracell 11 Energizer 11 Rayovac 11 Market Analysis 11 Appendix 6-Distinctive Competences for Gillette 12 Appendix 7- Barneys VRIO Analysis 12 Value: 12 Rarity 12 Imitability 12 Opportunities 12 Appendix 8- Internal Strengths and Weakness 12 Strengths 12 Weakness 13 Appendix 9 – External Opportunities and Threats 13 Opportunities 13 Threats 13 Appendix Ten-
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Carnival Corporation Growth Strategy Academic Report on Strategic Management by Diana Romanova 100878 Strategy & Communication EHM3.SC-02 December 10‚ 2012 Abstract The purpose of the report is to discuss the current strategy of the Carnival Corporation‚ the world leader in the cruise industry. Based on the external and internal situation analysis the new growth strategy is formulated. The recommendations on the strategy implementation and evaluation are provided by terms of the various strategic
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CASE STUDY 3 AS PLANES GET BIGGER‚ THE MARKET-PLACE GETS MORE COMPETITIVE I- INTRODUCTION Globalisation rapidly changes marketing environment and marketplace become more competitive. It is no longer enough for company to be driven by product and technology without building customer relationship (Kotler‚ Adam‚ Denize and Armstrong 2009). Moreover‚ “business success is not determined by the producer but by the customer” (Drucker 1973 cited in Kotler et al. 2009‚
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Introduction The Slade Company was a small but prosperous manufacturer of metal products designed for industrial application. It was located in central Michigan with 500 employees. The plating department of Slade had formed certain informal team in which some employees had dishonest behaviors. In this paper‚ we will discuss Slade’s external environment‚ central problem‚ alternatives‚ analysis‚ and finally give some recommendation. External Environment Competitive Market Slade’s competitive
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Fighting the online video game wars in China 1. Introduce case: Definitions 2. Information about China: Country profile: China has a tremendous market for video games. With close to 40 million gamers‚ China was commanding $1 billion in revenue in 2007. Putting these numbers into perspective: 40 million gamers equals the total population of Switzerland‚ Israel‚ Austria‚ Honduras and Bulgaria combined. Today‚ China‘s gaming public‚ meaning people that play on a regular basis‚ exceeds the population
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Industry: Portable power industry in the US The acquisition of Duracell was seen as many as a smart move. Analyst‚ shareholders‚ executives‚ had high expectations with this merger. Unfortunately‚ this acquisition created several problems for Gillette since their main goal of profit maximization was not being accomplished. Main issues: • Should Gillette divest Duracell? • Is Gillette using the appropriate strategies to deal with the big and small competitors? • Stock prices are decreasing
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What You Will Learn 1. Overview of corporate strategy. 2. Definitions of forward and backward vertical integration 3. Historical reasons for vertical integration 4. Benefits and limitations of using a vertical integration strategy 5. When and when not to vertically integrate Why Learn It? Vertical integration is one of the strategies firms use to try to create a competitive advantage for the entire corporation. Historically‚ firms relied heavily upon vertical integration to control the
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