on many situational factors such as seasonality‚ business or leisure purposes and so forth. In Australia‚ the same notion holds in terms of new entrants to the marketplace. Major players in the Australian Airline network include Qantas‚ Virgin and Jetstar. In terms of threat of substitutes‚ the risk level here is medium-high. Many forms of substitute exist to air travel including travel by sea‚ light rail and car. These often are less expensive options and require less pre-planning. However‚ switching
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[By Roma Christian] Strategic Marketing Plan Report: Jetstar Australia [This report will specialise in the operation of Jetstar Airlines within the Australian domestic airlines market] 3.0 CORPORATION AND SBU BACKGROUND 3.1 Corporation Jetstar Airlines Australia is a Qantas owned subsidiary specialising in low fares throughout the Australian domestic airline market (_). Though this Australian subsidiary is wholly Qantas group owned‚ the company is separately managed and operates independently
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still willing to fly with Jetstar even though the A (H1N1) influenza is out there. 2) SWOT analysis is an analysis on the organization’s strength‚ weaknesses‚ opportunities and threats. It consists of external and internal analysis‚ the purpose of SWOT analysis is to come out a strategies that use the strengths and opportunities of an organization wisely and effectively‚ correct weaknesses and prepare organization for threats. There are many strengths and weaknesses in Jetstar‚ one of the strength
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include in their Balanced Scorecard. Airline industry is very competitive as Jetstar isn’t the only Domestic Flight dominating the market. Porter’s Five- Forces Model is used to analyse the intensity and profitability of this industry. In order to illustrate Jetstar’s competitive advantage over its competitors‚ Porter’s Five Forces evaluation is assessed below. Porter’s Five Forces model is essential to evaluate Jetstar Airways’ competitive advantage as it was established in 2003 as a low-cost airline
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Business Report Product Category: International Airline — Jetstar Airways & Singapore Airlines Executive Summary This report discusses the difference between Singapore Airlines and Jetstar. Firstly‚ a consumer profile is developed to show that Singapore Airlines target the upper social class with self-esteem needs while Jetstar targets economical consumers with social needs. Next‚ the study of motivation shows that SIA and Jetstar consumers are driven by various needs – safety‚ social and
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....................................... 4 Expansion Into Asian Market ......................................................................................................... 5 Jetstar Japan ....................................................................................................................... 6 Jetstar Hong Kong ............................................................................................................. 6 New Premium Asian Airline ..............................
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Jet Star Airline: The Jetstar Group is a network of value based carriers providing all day every day low fares across Australia‚ New Zealand and the Asia Pacific region. We’d like to give you the chance to get to know us a little better by reading about our impressive fleet. You can also find out more about career opportunities within Jetstar‚ including our exciting Pilot Cadet Program. Jetstar Jetstar’s mission is to offer all day‚ every day low fares to enable more people to fly to more places
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global economy is in the midst of a deep downturn. Global growth is expected to fall when measured in terms of purchasing power parity and to turn negative. In this assignment‚ the author will be introducing one of the budget airlines in Singapore - Jetstar Asia. The author will also examine the macroenvironment forces that the chosen company and tourism industry will face in the current economy downturn. 2.0 Industry The author had chosen the tourism industry in Singapore. The reason for choosing
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Qantas Data Book 2012 DISCLAIMER The information contained in this investor Data Book is intended to be a general summary of Qantas Airways Limited (Qantas/Qantas Group) and its activities as at 17 October 2012 or otherwise the date specified in the relevant information and does not purport to be complete in any respect. The information in this document is not advice about shares in Qantas (or any other financial product)‚ nor is it intended to influence‚ or be relied upon by‚ any person in
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RESPONSE TO ECONOMIC CONDITIONS Highlights: Strong portfolio performance: o Continuing record results for Jetstar and Qantas Frequent Flyer.1 o Revenue growth of 6 per cent. o Yield and unit cost improvements. o Offset by industrial action and record high fuel costs. Improvement in net operating cash flow of 5 per cent. Strategic initiatives to transform Qantas International and grow Jetstar in Asia. SYDNEY‚ 16 February 2012: The Qantas Group today announced underlying profit before tax2 of $202
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