satisfy consumers. Kidarsons Jewellers(KSJ) is a designer and manufacturer of premium gold and diamond jewelry. KSJ makes designs for Necklaces‚ earrings‚ bangles and pendants. All products are designed in house. The goal at KSJ is to grow the business in a manageable and controlled manner and improve the brand image of the company. The brand image needs to be synonymous to high quality jewelry. We also need to make sure the company is flexible enough to introduce many more products that are inspired
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customers. Thus the business would make high profit by selling right product to right customers. 2. History of Cartier Started in 1847 when Louis-François Cartier took over master-craftsman Adolphe Picard jewelry workshop. Owing to Cartier’s great quality of manufacturing‚ they were trusted and selected to be many royal family official purveyors‚ including: King Edward VII of England‚ King Alfonso XIII of Spain‚ King Carlos I of Portugal‚ Tsar Nicholas II
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Strategic Management Question 1 : You are in the business of jewelry making since generations and your business is flourishing; now you are planning to expand your business globally. What Strategic options will you chose for entering and competing in Foreign markets? Answer : Establishment Name: Sri Mahavir Jewelry‚ Estd. : 1938 Jewelry has been part of human civilization for a long time. And today‚ jewelry is used as symbols for celebrations such as engagements‚ wedding‚ and anniversaries
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Distribution. This plan will also include an advertising plan‚ promotions‚ personal selling‚ sponsorships and database programs. Additionally‚ a media plan and methods of evaluating the success of this IMC plan are described. HOLA is a unique and high-end jewelry brand that wants to introduce beautiful fashion statement. Not only will we sell a beautiful fashion statement but a great concept along with the brand that will give us the opportunity to enhance our brand image. Our products will be offered in sterling
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Parent Brand: Tata Main Product Brand: Tanishq Sub Product Brand: Mia Product Target Segment: The growing‚ affluent and lifestyle conscious segment of women who use branded jewelry in their daily life. Why this segment?? * Women are increasingly the decision makers for their purchases of gold jewelry * Jewelry collection for everyday use‚ if high on design quotient‚ light in weight and affordably priced can attract the working women Driving Reason for new product: * Purchase power
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Weighted Competitive Strength Assessment The Weighted Competitive Strength Assessment compares Tiffany & Co. with its closest competitors using some of the key success factors and strength measures in the jewelry industry. The following is a weighted competitive assessment chart; this lists the strength measures‚ weights‚ and the overall scores. |Competitive Strength |Importance Weight |Tiffany & Co |LVMH |Signet Group |Blue Nile
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Ashesi University College Competitive Strategy Course Code: BUSA 405 Semester One: 2010/2011 Marking Scheme Mid Semester Exams Lecturers: Anthony Ebow Spio and Robert Ahomka-Lindsay Section A (40 Marks) Provide Short and concise answers 1 Explain the term sustainable competitive advantage and why it is so important to a winning business strategy. (5 marks) Suggested Answer A company achieves sustainable competitive advantage when an attractive number or buyers prefer its products/services
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design commission jewelry. I most say that if all future accessory ornaments of the unknown designer’s are as exquisite and show stopping as this leather necklace‚ the designer will not be off-brand for long. Jewelry‚ Apparel and Accessories products fall into the category of high involvement/emotions. These are products for which the buyer is prepared to spend considerable time and effort in searching. When marketing this jewelry line‚ I am going mimic existing campaigns as jewelry is a billion-dollar
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online jewelry sellers such as Diamonds.com‚ Whiteflash.com‚ Ice.com and JamesAllen.com‚ but also include brick-and-mortar jewelers‚ chain department stores‚ mass merchants‚ local jewelry shop‚ and large jewelry chains such as Zale and Tiffany. The competitive force from new entrants is moderate to weak. The new entrants of the traditional jewelry industry will need a large amount of capital for inventory‚ established brands to attract customers‚ and a strong sales team. For new online jewelry sellers
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2) What key factors will determine a company’s success in the online jewelry business in the next 3-5 years? For a company to be successful in the online jewelry business‚ they need to be reliable‚ have an excellent reputation‚ be trustworthy‚ have product selection‚ superior quality‚ along with support for its customers and products. A website that is easy to navigate‚ user friendly‚ web features that only that company provides and how quickly they can get the product to the consumer. Why Blue
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