MARKETING CONCEPTS Following are the six concepts of marketing • Production concept • Product concept • Selling concept • Marketing concept • Societal marketing concept • Holistic marketing concept THE PRODUCTION CONCEPT: DEFINITION BY KOTLER: “It is the idea that customers will favor products that are available and highly affordable and that the organization should therefore focus on improving production and distribution efficiency.” EXPLANATION: This concept is the
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Auditing and Assurance – Assignment 1 Ashley Erasmus With reference to Caltex Australia 2012 Annual Report discuss the following: The role and responsibilities of Auditors and Company Board of Directors and the CEO and Senior Management with respect to the Accounting information reported on in the Annual report. The roles and responsibilities of a Board of Directors vary according to the nature of the company. They are usually responsible for determining the strategic direction of the business
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Victor Ferreira The New Jim Crow Chapter 2 Incarceration rates in the United States have exploded due to the convictions for drug offenses. Today there are half a million in prison or jail due to a drug offense‚ while in 1980 there were only 41‚100. They have tripled since 1980. The war on drugs has contributed the most to the systematic mass incarceration of people of color‚ most of them African-Americans. The drug war is aimed to catch the big-time dealers‚ but the majority of the people
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Axact Logo Design‚ Stationery Design‚ Template Designs About the Company Axact is a premium designing company in Australia / UK / USA‚ which supplies services in Logo Designing‚ Animated Logo‚ Corporate Identity Solutions‚ Brochure Designing‚ Website Template Designing and Flash Intros. Service Description Axact Design is a dynamic IT company. It was established in 2009‚ the basic idea for business initiation was to bring a harmonized‚ strong motivated and highly skilled team of specialists into
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OF EXTRA-MURAL STUDIES MASTERS IN PROJECT PLANNING AND MANAGEMENT LDP 601: FUNDAMENTALS OF MANAGEMENT PRESENTED BY: GROUP 1 SUBMITTED TO: PROFESSOR HARRIET JEPCHUMBA KIDOMBO DATE OF SUBMISSION: APRIL 15‚ 2014 Question: Examine the concept of ethics and illustrate with a case study how it has been institutionalized in an organization Group 1 Members No Name Registration No. 1. Michael Ngumbu Nguri L50/71712/2014 2. Anne Wanjiku Waititu L50/71437/2014
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help his then-girlfriend collect Pez dispensers‚ back in September 1995 has turned into a very successful online business empire. Initially an auction based marketplace for the sale of goods and services for individuals‚ eBay is now all about e-commerce‚ that is about buying and selling products and services on the Internet via electronic methods (using the World Wide Web). It is classified as business-to-business‚ business to consumer and consumer-to-consumer. eBay has successfully implemented all
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area of design from another. Hue is the name of the color (red‚ blue). Value is how light or dark the color is (light blue‚ navy blue). Intensity is how bright or dull it is (4-H green‚ neon green). Note for the Project Helper Not all exhibits in the clothing project area will require identification of elements and principles. If a garment or accessory has been designed and/or constructed to enhance personal appearance‚ the elements and principles will most likely need to be identified. Design elements
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Good to Great By Jim Collins I found my reading of Good To Great by Jim Collins very informative and even entertaining. It is interesting to me his concepts and perceptions and how although when you read them they seem rather elementary and obvious‚ Mr. Collins is indeed an outside the box thinker/writer and it is because of his ease of explaining his concepts that the message simply comes across as easy. The main idea that is presented in this book is that “Good is the Enemy of Great.” At first
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FABRICATION OF AUTOMATIC GUIDED VEHICLE A PROJECT REPORT Submitted by K.I. AJAINDURAI (48310114011) R.KARTHICK (48310114014) T.PAGUTHARIVALAN (48310114035) A.VENKATESAN (48310114036) in partial fulfillment for the award of the degree Of BACHELOR OF ENGINEERING In MECHANICAL ENGINEERING Under the guidance’s of Mr. S. PRAKESH.B.E.‚ FACULTY OF MECHANICAL ENGINEERING S.R.I. COLLEGE OF ENGINEERING AND TECHNOLOGY‚ BIRUDUR‚ VANDAVASI-604 408
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Automotive design Automotive design is a complicated discipline. Although primarily concerned with the appearance of a vehicle‚ it is governed by various factors including security‚ safety and engineering - all of which have their own set of specialists. This means that as well as designing to very high standards‚ automotive designers must have excellent teamworking and communication skills‚ say Chris Clements and Dr Samantha Porter. Automotive design encompasses almost every aspect of a vehicle’s
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