patrol the streets looking for construction sites to “walk-in”‚ Ma is the only person assigned to do the 80% of the “targeted promotions”. The method of “walk-in” is best suited for the low-end market‚ and this is the most important reason why Jindi has been doing well in there but not on the High-end. On the Low-end market‚ the accessibility is much easier‚ since projects are executed by small firms or individuals‚ whose main concern is price‚ delivery time and proximity (because it’s a regional
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Targeted Promotions The first one (the Direct Walk-in) consists in patrolling on the street to identify new constructions projects. Once recognized the sales lead‚ the sales engineer walks in and introduces himself and the product to sell. In most cases the potential buyer is an experienced worker without much technical knowledge about HVAC products. In fact‚ their primary concerns aren’t technical features but‚ rather‚ the price‚ the delivery time and the service. This sales approach is best suited
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personal selling activities‚ and the marketing area. • To gain an understanding of the role of the sales force in achieving of the firm’s marketing objectives. • To develop an understanding of sales practices through the analysis of numerous case-based sales management issues‚ including hiring‚ firing‚ training‚ motivating‚ compensating‚ and evaluating sales personnel. • To develop decision-making skills and analytic capabilities around the development and management of both the sales
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Assignment for Course: MKT5017- Delivering Superior Customer Value Submitted to: Donovan McFarlane Submitted by: Paige Chin- paige.chin@live.com Date of Submission: July 25‚ 2012 Title of Assignment: Case Analysis 1- Enterprise Rent A Car CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledge and disclosed in the paper. I have also cited any sources from which I used
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companies provide customers with the temporary use of a car. How do Enterprise’s original target customers in the local or “home-city” market—and their needs—differ from the target customers of their major competitors such as Hertz and Avis? How does Enterprise match (or not) the needs of their local market customers? The local market consists of (i.) discretionary and (ii.) repair/insurance replacement rentals. Both categories place a premium on price (relatively lower)‚ location‚ and customer service
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Enterprise has become the most profitable car rental company in the United States because of the exceptional customer service they provide. They have been the front runner for a very long time and with the current approach they are implementing‚ they can maintain this for years to come. The human resources management is what sets them apart from the rest of their competition. One thing that changes the way their employees perform on a daily basis is the way their employees are paid based upon customer
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Module Title: Research Design and Critique Name of Group: BLSS1 Assessment Title: Report Project Title: Attitudes of people about online shopping Date of Submission: 30/05/2012 Word Count: 1718 Table of contents: 1． Proposal Title…………………………………………………………………..................3 2． Introduction………………………………………………………………………………..3 2.1 Title………………………………………………………………………………………….3 2.2 Aims…………………………………………………………………………………………3 2.3 Research Questions………………………………………………………………………….4 2.4 Rationale……………………………………………………………………………………
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Nissim Ezekiel’S “Enterprise” ‘Enterprise’ is an allegory of human condition on this planet and of the frequent efforts‚ failure and frustrations to which man is subject by the very nature of earthly life. The poet describes a spiritual pilgrimage where each pilgrim faces difficulties and disillusionment along the way. Thus‚ in the ‘Enterprise’ a group of people undertake a journey moved by noble aspirations‚ but it all ends in failures and frustrations as is usually the case with human attempts
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BUS 611: Enterprise Rent-A-Car Case Questions 1. Rental car companies provide the use of a car for their customers‚ but what did Enterprise do to create a unique rental experience? How has Enterprise established a competitive advantage over its competitors? All companies provide customers with a car to drive but Enterprise took a unique approach to the car renting experience. Although Enterprise is the largest and possible most well-known rental car company‚ they focused on giving each customer
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rental market. Given their current dominance in the market‚ relationships with auto shops/dealerships/insurance companies‚ and reservation system’s direct interface with insurers‚ Enterprise is the most well positioned car rental company for discretionary and insurance repair/replacement rentals. Dominance - Enterprise initially sacrificed investment in the airport market in order to dominate the local market. With its 6‚000 branches‚ one wonders how Avis/Hertz would begin to match Enterprise’s
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