Chapter MARKETING OF MARUTI SUZUKI ABSTRACT All the marketing strategies are based on right mix of 4Ps‚ only those can be ahead which has the right marketing strategies because it increases the chances of better market penetration with proper utilization of resources. Maruti Suzuki India limited is presently considered as the leading automobile giant. This research paper is purely based on secondary data and tries to study the different strategies of Maruti Suzuki‚ its vast network of dealers
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Maruti Suzuki- “Count on us“ Introduction :- Maruti Suzuki India Limited (maruti suzuki)‚ commonly referred to as Maruti and formerly known as Maruti Udyog Limited‚ is an automobile manufacturer in India. It is a subsidiary of Japanese automobile and motorcycle manufacturer Suzuki. As of November 2012‚ it had a market share of 37% of the Indian passenger car market. Maruti Suzuki manufactures and sells a complete range of cars from the entry level Alto‚ to hatchback Ritz‚ A-Star‚ Swift
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India’s largest car manufacturer Maruti Suzuki India Limited is contemplating on establishing an integrated servicing cum warehousing hub at Panagarh in the East Indian state of West Bengal with an envisaged investment of Rs 100 crore. Maruti Suzuki is at present scouting for a 60 acre land at Panagarh region for this purpose and when the hub comes up‚ it will have a capacity to accommodate an estimated 15‚000 cars. According to a senior official of the company‚ the purpose of setting up such a hub
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the importance of the famous management technique called JIT (Just In Time) and its use in one of the most well known company "HONDA". The case extensively discusses the features‚ importance‚ implementation‚ and the various problems of Just in time. JIT was first implemented by Toyota and the technique is very commonly used in many Japanese companies and HONDA is one of them. The main purpose of developing this case study is to understand JIT as an operation management technique in the business world
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T EXECUTIVE SUMMARY The purpose of this individual assignment is to show how JIT helps in providing the alternative solution in a logistics operation; the disadvantages of this system would also be explored. At the start of this assignment I will try to provide a simple definition of JIT‚ then demonstrate the benefits and/or problems in this areas; namely raw materials procurement‚ production control and planning‚ inbound logistics and lastly warehouse and storage. Following that will be a
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Future of JIT If we really look internationally then we can very well judge that behind all MNC’s success there is a just a smart management which have used tactics like JIT‚ and now we can see the difference just note if you can recall any 1 Pakistani international brand? We all will answer no‚ and the main reason implementing policies like this will make us compete in international market. Mr. Sajid Ali‚ managing director BASF‚ says if we closely focus on JIT it basically eliminates some
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30 July 2009) Just-in-time (JIT) and reverse logistics are two important philosophies. Coincidentally‚ both are related to reducing the impact on the environment. However‚ they are sometimes in conflict with each other. The former focuses on moving the materials smoothly which require a stable demand and supply‚ but the latter is weak in terms of predicting how many returned products will be processed. Therefore‚ there is a need to investigate the impact of JIT to reverse logistics systems
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cases and concepts. Just in Time (JIT) Manufacturing and Inventory Control System: Learning objectives of the project: * Define and explain the concept of just in time manufacturing and inventory control system. * Beyond the concept of Just-In-Time. * What are advantages and disadvantages of just in time manufacturing system? * Just-In-Time thought case studies. * How to implement JIT successfully? * Conclusion 1. History JIT originated in Japan. Its recognized
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Just-In-Time (JIT) Inventory for the Service Industry Just-In-Time (JIT): Just-in-time is an inventory strategy implemented to improve the return on investment of a business by reducing the carrying costs of in-process inventory. It emphasizes that production should create items that arrive when needed and neither earlier nor later. Quick communication of the consumption of old stock which triggers new stock to be ordered is key to JIT and inventory reduction. This saves warehouse space and costs
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organisation and its network of suppliers and buyers. Just-In-Time (JIT) management is the ability of an organisation to integrate its systems and processes with that of the supply network. Describe a supply chain where this occurs and discuss the challenges and benefits of the JIT methodology. A Just -In -Time System is a system which organizes the resources‚ information flows‚ and decision rules that enable a firm to realize the benefits of JIT principles. (Larry P. Ritzman) The main purpose of a just
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