Indian Automobile Industry Accounting for approximately 4 % of GDP‚ Automobile Industry is the significant contributor to the growth of Indian economy. The last few years have seen greater integration of the Indian players with their global counterparts. What is interesting about this is its almost democratic nature‚ in that a large part of the industry has seen significant changes. While the changes have been more visible in the auto component part of the industry‚ with key players having a significant
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Toyota were chosen because they are the current market leaders. DaimlerChrysler‚ Nissan‚ Volkswagen‚ and Honda were chosen because of their status as stable international companies who have been in the automobile business for many years. Hyundai‚ Maruti Udyog‚ and Shanghai Automotive Industry Corp.‚ based in Korea‚ India‚ and China‚ respectively‚ were chosen based on their growth potential and their status as relatively new to the industry. These ten companies are analyzed in terms of their market
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was the first car manufacturer to embrace lean manufacturing (known as Toyota Production System) which is a faster‚ more efficient process which leads to less waste compared to the traditional batch and queue method of manufacturing. It also applied JIT (Just in Time manufacturing) and smart automation. Toyota has moved to a global manufacturing model. It successfully localizes the production to cut costs • Product Development - Key to the success in the car market is new models‚ which stimulate
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Dissertation on Automobile Industry The world automobile industry had experienced near constant growth through to the mid-1980’s. The transition from horse carriages to automobiles brought about uncertainty over the development of the product during the industry’s infant years. As the automobile evolved‚ demand for automobiles soared at different points in time throughout the world. However‚ depressed demand eventuated two decades ago after the saturated markets of North America‚ Europe and Japan
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1. AUTOMOBILE INDUSTRY – INTRODUCTION 1.1 EVOLUTION OF AUTOMOBILE INDUSTRY: The evolution of the automotive industry has been influenced by various innovations in fuels‚ vehicle components‚ societal infrastructure‚ and manufacturing practices‚ as well as changes in markets‚ suppliers and business structures. Some historians cite examples as early as the year 1600 of sail-mounted carriages as the first vehicles to be propelled by something other than animals or humans. However‚ it is believed by
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global auto majors to think small‚ it is India. Until yesterday‚ all the world’s auto-manufacturers expected to create success out of their midsize products. There were as many as five players in the mid car segment and just one--the Rs 7‚956-crore Maruti Udyog Ltd (MUL)--in the small car segment. Suddenly Daewoo Motors India and Hyundai Motors India--are changing lanes midway‚ making the small car market as the pivot of their marketing strategy in India. Couple that with the fact that two domestic
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size and Cost Disadvantages trends Independent of Size. • Fixed v variable Government policies. cost bases Industry profitability. • Product/service ranges • Differentiation‚ strategy r y ‚ e g : BUYER POWER Bargaining leverage Buyer volumes‚ JIT scheduling Buyer information Brand identity Price sensitivity Threat of backward Integration Product differentiation Buyer concentration vs. industry Substitutes available Buyers’ incentives • number and size of firms • industry size and trends •
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STUDY OF MARUTI SUZUKI *S.Solamalai and *Dr.N.R.V. Prabhu ABSTRACT Social networking sites allow individuals to interact with one another and build relationships. The paper analyses the changing paradigm of Social media as a marketing communication tool and highlights the importance of Social Media in building brand equity and customer relationship. The paper examines the Maruti Suzuki’s strategy of using Social media in creating awareness and preference for its Ritz car. Maruti Suzuki was
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CHAPTER 1 INTRODUCTION 1.1. INTRODUCTION TO TRAINING: The training is the first step for perfection. Training improves knowledge‚ Attitude‚ and skill of trainee. Most of the training fulfills the knowledge where the persons lagging behind. The trainee must learn practical knowledge t solve the problems when they are
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A PROJECT REPORT ON “CUSTOMER SATISFACTION SURVEY.” SUBMITTED BY Mr. CHETAN S. AKHARE MBA SEM- III ACADEMIC YEAR 2013- 2014 UNDER THE GUIDENCE OF Prof-D.P.AWSARIKAR SUBMITTED TO UNIVERSITY OF PUNE IN PARTIAL FULFILLMENT OF MASTER OF BUSINESS ADMINISTRATION (MBA) THROUGH SURYADATTA INSTITUTE OF MANAGEMENT & MASS COMMUNICATION (S.I.M.M.C.) PUNE 411021.
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