Marketing Strategies of Indian Automobile Companies: A Case Study of Maruti Suzuki India Limited Dr.M.A.Lokhande1‚ Vishal Sunil Rana2 1 Prof & Head‚ Dept of Commerce‚ Dr.Babasaheb Ambedkar Marathwada University‚ Aurangabad‚ (M.S) Asst Prof & Head‚ Dept of Business Administration‚ S.S.B.T’s College of Engg & Tech.‚ Jalgaon (M.S) Emails: 1murlidhar_lokhande@yahoo.com‚ 2vishal.rana1980@yahoo.com 2 1 Corresponding Author Abstract— In today’s competitive era the word ‘Strategy’ is very
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INTRODUCTION TO MARUTI SUZUKI Maruti Suzuki India Limited‚ commonly referred to as Maruti and formerly known as Maruti Udyog Limited‚ is an automobile manufacturer in India. It is a subsidiary of Japanese automobile and motorcycle manufacturer Suzuki. As of November 2012‚ it had a market share of 37% of the Indian passenger car market. Maruti Suzuki manufactures and sells a complete range of cars from the entry level Esteem and Alto‚ to hatchback Ritz‚ A-Star‚ Swift‚ Wagon R‚ Zen and sedans DZire
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SEGMENTATION AND SALES TREND OF MARUTI SUZUKI SUBMITTED BY: XERXES D. IRANI B.COM 3RD YEAR ROLL NO. 373 ROOM NO. 14 ACKNOWLEDGEMENT This report bears the imprint of many people and without their support it would not have existed. First of all I would like to express my sincere indebtedness and profound sense of gratitude to my parents whose support in all manners has made me capable to complete this project. I acknowledge my deepest thanks to Prof. Ms. Sumana Guha for all her care and
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G.PULLAIAH COLLEGE OF ENGINEERING & TECHNOLOGY‚ KURNOOL MASTER OF BUSINESS ADMINISTRATION 2012-2013 SYNOPSIS REPORT On A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT WITH REFERENCE TO M.S.A. MOTORS‚ KURNOOL Submitted by C. VENKATA NAGA SINDOOR Roll no: 11AT1E0052 Under the guidance of K. NAGAIAH‚ MBA Assistant Professor. INDEX | 1. | Introduction
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[pic] [pic] An ISO 9001 : 2008 Certified [pic] Contact Us Mr. Rajesh Khanna (Director) Tokai Engineering Private Limited Address : Plot No. 123‚ Sector-6‚ I. M. T.‚ Manesar Gurgaon‚ Haryana - 122 050 (India) Phone : +(91)-(124)-4367800 Fax : +(91)-(124)-4367808 Mobile :+(91)-9215548687 Click to Call Free Send SMS / Text Message E-Mail : md@tokaiengineering.com‚ surya@tokaiengineering.com We‚ Tokai Engineering Private Limited is an ISO 9001 : 2008 certified company engaged
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INTRODUCTION:- Maruti Suzuki India Limited is a publicly listed automaker in INDIA. It is a leading fourwheeler automaker manufacturer in south a Asia. Suzuki Motor Corporation of Japan holds a majority stake in the company. It was the first company in India to mass-produce and sell more than a million cars. It is largely credited for having brought in an automobile revolution to India. It is the market leader in India and on 17 September 2007‚ Maruti Udyog was renamed Maruti Suzuki India Limited
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INTRODUCTION Victory of any business rests on consumers who are willing to accept and pay for the products. The firms must be aware of what must be monitored continuously for assured success According to Phillip Kotler “Satisfaction is a feeling of pleasure (or) disappointment resulting from comparing through perceived performance in relation to his her exception”. Since customer satisfaction is an important goal of any marketing program it is necessary to establish factors which help satisfy
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5 Cs Company Product Line- Maruti Suzuki has a product line of 16 cars inclusive of 32 new and refurbished variants in the last 6 years. Image- Maruti is percieved as a trustworthy brand for the middle-class families. It is not known for its luxury‚ which was evident from the lack of success of its luxury brands- kizakshi and grand vitiara. It is also known for its fuel efficiency‚ primary the diesel cars. Technology and experience: Maruti was the first automobile company established in India
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Information Systems Maruti Suzuki 1. What were the business challenges facing Maruti Suzuki management prior to adopting the Oracle suite ? Because of the fact that Indian automobile industry market is the faster growing in the world‚ Maruti Suzuki has to cope with a growing demand‚ an extent of the company which is the leader on the Indian automobile market. Indeed‚ Maruti Suzuki needed an efficient technological tool which inter-connects the different sectors of the company‚ and permit
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different people choose different brands and what are the features they look for while purchasing a car‚ in context to Maruti Suzuki. In order to make a dent into the query a study was undertaken in India among the car owners. Objectives of the study are: 1) To determine the factors influencing the choice for a Maruti Suzuki cars. 2) To know about consumers’ expectations from Maruti Suzuki
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