Management Science II Dr. S.Bharadwaj MODULE 1 Segmentation‚Targeting and Positioning • • • • Segmentation‚ Targeting and Positioning Definitions Segmentation Variables Evaluation of Segments Summary What is segmentation‚ anyone? • • What about targeting and positioning? Segmentation is the process of grouping people or organizations within a market according to similar needs‚ characteristics‚ or behaviors Dividing the market into groups • • • an entire market rarely has the same tastes
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MARKET SEGMENTATION‚ TARGETING AND POSITIONING MARKET SEGMENTATION INTRODUCTION: - The market for any product is normally made up of several segments. A ‘market’ after all is the aggregate of consumers of a given product. And‚ consumer (the end user)‚ who makes a market‚ are of varying characteristics user and buying behavior. There are different factors contributing for varying mind set of consumers. It is thus natural that many differing segments occur within a market. In order to capture this
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situations in which one approach might be preferable to the other. 5-48 Cycle time efficiency and JIT Walker Brothers Company is considering installing a JIT manufacturing system in the hope that it will improve its overall processing cycle efficiency. Data from the traditional system and estimates for the JIT system are presented here for their Nosun Product: TIME CATEGORY TRADITIONAL SYSTEM JIT SYSTEM Storage 4 hours 1 hour Inspection 40 minutes 5 minutes Moving 80
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Introduction One of the most important things in a manufacturing company in order to obtain profit is to have a high level of quality and a minimum level of investment. This is the key that every company wanted to find during the years. In order to maintain a high position on the market and a competitive advantage‚ the implementation of a manufacturing strategy is very important. LITERATURE REVIEW The history of lean operations One of the first who found a solution in eliminating waste
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Vertical Integration 7 6. Push and Pull System 8 7. Just in Time (JIT) 9-10 8. Kaizen: 11 9. Problems faced
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Analysis for KIa 12 Conclusion 13 References 14 Executive Summary 1. Problem Statement KIA has decided to enter Compact Car market in India. KIA proposes to introduce cars in the range of 5-8 Lacks that will compete with Maruti Dzire‚ Hundai Accent‚ Maruti SX4 rtc. The current size of market for cars in this range is : Quantity of cars produced in this range is: Current Market Share of various cars in this market From the Supply perspective KIA expects Fixed Costs as: Marginal
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1) Meeting the needs of the present without compromising the ability of future generations to meet their needs is known as corporate social responsibility. Answer: False 2) Internet-based technologies today allow consumers‚ communities‚ public interest groups‚ and regulators to be well informed about an organization’s performance. Answer: True 3) What does CSR stand for? A) consumer sustainability requirements B) critical sustainability ratio C) corporate social responsibility D) corporate sustainability
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authorized service stations‚ Maruti leads the pack with Dealer networks and workshops across the country. The other leading automobile manufactures are also trying to cope up and are opening their service stations and dealer workshops in all the metros and major cities of the country. Dealers offer varying kind of discount of finances who in tern pass it on to the customers in the form of reduced interest rates. Major Manufacturers in Automobile Industry Maruti Udyog Ltd. General Motors
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is based on the KANBAN concept POSSIBLE KANBANs TO IMPROVE EFFICIENCY ITEM RECOMMENDATION BURRITO STEAMER USE 2 STEAMERS MEAT 2 CONTAINERS VEGETABLES 2 CONTAINERS D)JIT u TORTILLA v JIT can be implemented for tortillas. v Using one card Kanban zero
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and also looks at JIT and MRP as examples of Pull and Push systems respectively. The report also discusses two real world scenarios where these systems have been implemented successfully. In conclusion this report discusses Hybrid systems that have been gaining popularity. Table of Contents Abstract Page 2 Table of Contents Page 3 Introduction Page 4 Pull systems Page 5 Advantages and Disadvantages Page 8 JIT Page 10 JIT A case study
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