Analysis Report Clayton Industries: Peter Arnell‚ Country Manager for Italy (HBS Case # 4199) 1. Evaluate Peter Arnell’s first two months as general manager of Clayton SpA. What are the main challenges he faces? How well is he dealing with them? The biggest challenge Peter faces is the stagnant growth that Clayton SpA has experienced in recent years‚ especially with a 5.3% decline in 2008 and 19.4% drop in the first quarter of 2009 for Italy. This lack of sales directly affects receivables
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HISTORY Where Luxury Cruising First Began Ever since the inception of mankind we have been fascinated by our seas and oceans‚ mainly used to explore new lands or to transport cargo as the world became industrialized and began trading with distant lands. With industry came money and people wanting to spend their disposable income to chase more adventurous types of vacations and excitement. Our impulse to visit places in the world previously only read about in books by famous explorers
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Clayton SpA RE: Action Plan for Clayton SpA to Increase Sales & Profitability in the Italian Sector EXECUTIVE SUMMARY: Clayton SpA‚ the Italian subsidiary of Clayton Industries‚ faces numerous obstacles that are causing the company to lose profitability as well as its standing in the market it once had. Declining sales‚ a global recession‚ stiff competition from Asian manufacturers‚ inflated operational costs‚ and decreasing demand for the product are all reasons why Clayton SpA is forced
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THAMES VALLEY UNIVERSITY HND BUSINESS A year marketing plan to take Lush cosmetics forward 9625669 SIMON DAVID MARFO Contents 1. Introduction 2.2.1. Lush cosmetics history 2.2.2. Purpose of the marketing plan 2.2. Lush cosmetics mission statement 2.3.3. Lush cosmetics market 2. Situational Analysis 2.1. Current product analysis 2.2. Product description 2.3. Current pricing strategy 2.4. Current products pricing 2.5. Current
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What Palm Springs Has‚ You Can Acquire What makes Palm Springs special? Well‚ it’s located in the Sonoran Desert‚ surrounded by mountains on all sides‚ and has a hot and sunny climate year round. The area is known for its hot springs and luxurious spas‚ and high-end stores‚ hotels and restaurants. Palm Springs exudes glamour and elegance and is popular with celebrities and the well-off. But you don’t have to be rich to create a Palm Springs-like feel to your
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Chapter 1 INTRODUCTION Background of the study Point of Sale and Inventory System is a process wherein the business could monitor the movements of the products as well as the sales transactions. It is important for the company to take account inventory of the products as well as the sales. Inventory refers total amount of goods and/or materials contained in a store at any or factory at any given time (Inventory‚ 2011) Even though technology is available‚ still many companies use manual system.
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insights from the key players in this organization i.e. their views and opinions about the subject matter. Section 2: Company Overview 2.1: Background Canyon Ranch (CR) is a health resort and spa that positioned itself such that it pioneered and evolved to be a leader in this luxury segment of spa industry. Founded by Enid and Mel Zuckerman in 1979‚ it aimed to attain its mission - “inspire people to make a commitment to healthy living‚ turning hopes and intentions into the highest enjoyment
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One brother‚ Dr. Stockmann‚ believed the contamination of the water in the town’s health spa was sufficient reasoning to be shut down. The other brother‚ Peter Stockmann‚ took an opposing stance believing that the health spa was the towns only means to economic salvation‚ and that closing the spa would detrimentally affect the entire population of the town. The town stood behind Peter‚ and the town kept the spa and maintained its financial prosperity‚ while Dr. Stockmann was shunned and left feeling
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different series‚ the New Whitening series and Taichi Series are the featured product‚ also the bestsellers‚ among all series. 3 SPA In 2002‚ Herborist SPA opened its first store in Shanghai China (Herborist SPA‚ 2014). So far there are 15 stores in China‚ in order to provide a place to modern people for relaxing and calming their body and mind from the busy life (Herborist SPA‚ 2014). 2 Market analysis By considering the development of Herborist‚ it is obviously not enough that limited the international
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leather goods sector with Granello and Sir Robert. This partnership combined creativity and business ideas to commence a new era. In 1977‚ Patrizio Bertelli set up I.P.I. spa to consolidate the production resources that he had built up over the previous ten years‚ including those of Sir Robert and Granello. In the same year‚ I.P.I. spa obtained an exclusive license from
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