CORPORATE SOCIAL RESPONSIBILITY: A TOOL IN CREATING CORPORATE BRAND IMAGE IN THE TELECOMMUNICATION INDUSTRY IN GHANA CHAPTER ONE INTRODUCTION Background of the study It is universally recognized that Corporate Social Responsibility (CSR) has become an indispensable tool in the growth and profitability of businesses throughout the world. Accordingly‚ corporate managers now have the difficult task of balancing business priorities with that of CSR activities in the creation of
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Social Responsibility of Whirlpool Corporation Whirlpool Corporation is a global manufacturer and marketer of major home appliances‚ with annual sales of more than $18 billion‚ more than 73‚000 employees‚ and nearly 70 manufacturing and technology research centers around the world. The company’s family of brands‚ including Whirlpool‚ Maytag‚ KitchenAid‚ Jenn-Air‚ Amana‚ Brastemp‚ Bauknecht‚ Consul and other major brand names to consumers in more than 170 countries. Whirlpool Corporation is
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Chapter 1: Corporate Social Responsibility (CSR) • Definition o How the action and conduct of corporation affect society. Corporate have the duty to improve and protect society through the business. • Four Different Perspective o Economic Responsibility: Maximize profits. Fair pricing and quality products. Stakeholders in Corporation: Shareholders. Employee. Upper Management. Customer/Consumer. Vendors/Supplier. The key is to be able to balance and decide which
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SIXTH FRAMEWORK PROGRAMME PRIORITY 7 ‘Citizens and Governance in a Knowledge Based Society’ Understanding and Responding to Societal Demands on Corporate Responsibility (RESPONSE) Contract no.: PL 506462 Final Report DRAFT – Comments Welcome RESPONSE RESEARCH TEAM: Maurizio Zollo‚ INSEAD‚ Academic Director‚ MC chair Valeria Berchicci‚ INSEAD Adri Tolstrup‚ CBSc Lourdes Casanova‚ INSEAD‚ MC member Katrine Goul Dueholm ‚ CBS Donal Crilly‚ INSEAD
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his article‚ Put Profits First‚ “It is…simply good business for a company to cater to its customers‚ train and retain its employees‚ build long-term positive relationships with its suppliers‚ and become a good citizen in its community.” The social responsibility of business is to benefit not just the stockholders but also all of the constituencies. Some people believe however that it is not intelligent to put the investors second. T.J. Rogers says that shareholders are a huge part of the business
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Social Responsibility of NFL and MLB This week ’s homework is to take two organizations and discuss their social responsibility. The two organizations we choose are National Football League and Major League Baseball. The reason we choose these two was a simple one. When we were children who did not want to be a professional baseball or football player? Here are some of organizations that the National Football League and Major League Baseball are involved with. "The Native Vision Program is head
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Learning Essay How Has This Course Shaped My Ethics? Charles Bocage Ethics and Social Responsibility‚ ORG 7045 December 2‚ 2011 Dr. Charles (Chuck) Piazza‚ Ph.D. Learning Essay How Has This Course Shaped My Ethics? As I was sitting in the introduction seminar‚ at the Residential Conference in January‚ 2011 very interested in the subject of Ethics and Social Responsibility. My question I wanted to have answered is: “Why do people treat others in a way they do not want to be treated themselves
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Ethics and Social Responsibility Mitchell Askew Business Management Paper 1 2/4/2014 What is ethics and social responsibility and why is it important in the work place. MGMT (2013-2014) workplace deviance‚ ethics: Ethics is the set of moral principles or values that defines right and wrong for a person or group. A Society of human resources management survey found that only 27 percent of employees felt that their organization’s leadership was ethical. In a study of 1‚324 random selected workers
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resources which are mostly essential elements in maintaining the global ecological balance. Therefore‚ it is crucial for these forestry companies to consider measures on their corporate social responsibility while pursuing further development in this industry. This report first outlined the corporate social responsibility (“CSR”) issues that may arise from the investment in a privately–owned timber flooring company (the “Company”) in China. Then‚ it discussed in detail each strategic issue beyond financial
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Title: Corporate Social Responsibility Submitted By Karthick.N II MBA BSMED Contact Details: E- mail: pmnkarthick@gmail.com Mobile: 9382363738 1 INTRODUCTION Corporate Social Responsibility embraces the range of economic‚ legal‚ ethical and discretionary actions that affect the economic performance of the firm. CSR is a key element of business strategy. In words of The Economist‚ it is “just good business” strategy strives to provide the business with the source of sustainable
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