was to have a setting of Italian elegance‚ a personal treat and a social gathering spot.(Keller & Kotler‚2012). Starbuck has worked tremendously hard to store an image that it has become the most frequently visited retailer in United States with an average of 18 times a month (Kotler & Keller‚2012). Starbucks is known as a responsible company since it started its operation in 1971. It has been a leader in its social responsibility at giving back to its communities ‚ the environment and in its ethical
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Corporate Social Responsibilities Tony Fernandes‚ CEO of Kuala Lumpur-based Air Asia started a low-cost airline at a time when everyone thought he would fail. He placed high emphasis on his workforce and flexible HR strategies. During the past few years‚ Air Asia has become one of the best low-cost airlines in Asia and it has also boosted its CSR efforts. Fernandes’ basic sense of CSR starts with his people: Air Asia was one of the first airlines in Asia to hire female pilots. He says that his staff
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CORPORATE SOCIAL RESPONSIBILITY (CSR) is a term describing a company’s obligation to be accountable to all of its stakeholder in all its operation and activities. Socially responsible companies consider the full scope of their impact on communities and the environment when making decisions‚ balancing the needs of stakeholder with their need to make profit. A company’s stakeholders are all those who are influenced by and can influence a company’s decisions and action‚ both locally and globally. Business
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Social Responsibility of Organizations Social Responsibility is the continual commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large. It is the economic‚ legal‚ ethical‚ and discretionary expectations that society has of organizations at a given point in time. As a marketing advisor‚ I would advise the company to consider some of the following
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CO-OPERATE SOCIAL RESPONSIBILITY Social responsibility is an idea that has been of concern to mankind for many years. Over the last two decades‚ however‚ it has become of increasing concern to the business world. This has resulted in growing interaction between governments‚ businesses and society as a whole. In the past‚ businesses primarily concerned themselves with the economic results of their decisions. “Today‚ however‚ businesses must also reflect on the legal‚ ethical‚ moral and social consequences
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RECR 2190 Introduction to Sport Management YMCA For Youth Development‚ For Healthy Living‚ For Social Responsibility Nathan Scruggs Introduction The YMCA was founded by George Williams‚ a London draper. Williams was the typical man who was drawn by the Industrial Revolution. Williams and his colleagues became concerned about the lack of healthy activities for the young men and men of the future in their respective cities while the only options available were taverns and brothels
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Social Responsibility 1. If you were the manager of “Bally’s Grand Casino”‚ would you treat Elaine Cohen any differently? What would Friedman (“Increase Profits”) and Allen (“Schizophrenic Conception”) advise the manager to do? Use ethical methods and legal concepts to support your position. Elaine Cohen‚ a 73 year old widow‚ is a consistent gambler who spends her retirement savings on casino gambling. The Bally Grand casino‚ where Elaine spends her money‚ is treated very well. The casino “comps”
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activities in our daily life like respecting your parents and showing respect to elders ‚We do it because we live in a family and as well as in society and the members of our family and society expect from us to do it. They do several things for us and expect something from us in return‚ Which we must do. These expectations from society and our family becomes our obligation which we need to fulfill. The fulfillment of these obligations is called our responsibility towards society. The same scenario applies
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his article‚ Put Profits First‚ “It is…simply good business for a company to cater to its customers‚ train and retain its employees‚ build long-term positive relationships with its suppliers‚ and become a good citizen in its community.” The social responsibility of business is to benefit not just the stockholders but also all of the constituencies. Some people believe however that it is not intelligent to put the investors second. T.J. Rogers says that shareholders are a huge part of the business
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Social Responsibility Project Report Submitted in Partial fulfillment of the requirement for the award of the Degree of Bachelor of Business Management of Christ University By Under the guidance of Jasmine Simi [pic] Department of Management Studies CHRIST UNIVERSITY Bangalore 2010 – 2011 DECLARATION I declare that this report titled‚ “Social Responsibility Project”‚ is a record of bonafide project work carried
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