Economics Research – June 2012 Volume 10‚ Number 6 Brand-Consumer Relationship And Corporate Social Responsibility: Myth Or Reality & Do Consumers Really Care? Elias G. Rizkallah‚ Ph.D.‚ La Sierra University‚ USA ABSTRACT Companies are claiming that they are being challenged to maintain profitability and behave in socially responsible ways. The question is how much “the social responsibility” is a real pressure. Do consumers really know what the companies‚ producing their favorite brands
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question‚ “What do I do? Fundamentally‚ ethics is the method by which we categorize our values and then pursue them. Ethics is concerned with what is good for individuals and society and covers a wide variety of dilemmas such as: our rights and responsibilities‚ the language of right and wrong‚ and moral decision-making (“What is Ethics‚” n.d.). Ethics is a necessary requirement for human life. It is what guides us in deciding what course of action should be taken in various situations. Without ethics
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Doctrine of Social Responsibility The doctrine of social responsibility holds that individuals and organizations should advance the interests of society at large. They can do this by abstaining from harmful actions and by performing socially beneficial acts. Although the doctrine of social responsibility applies to people and organizations‚ much of the discussion focuses on business and the extent to which social responsibility should influence business decisions. Examples of Social Responsibility
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Corporate social responsibility Social accounting‚ auditing‚ and reporting For a business to take responsibility for its actions‚ that business must be fully accountable. Social accounting‚ a concept describing the communication of social and environmental effects of a company’s economic actions to particular interest groups within society and to society at large‚ is thus an important element of CSR.[16] Social accounting emphasizes the notion of corporate accountability. D. Crowther defines social
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Corporate Social Responsibilities Tony Fernandes‚ CEO of Kuala Lumpur-based Air Asia started a low-cost airline at a time when everyone thought he would fail. He placed high emphasis on his workforce and flexible HR strategies. During the past few years‚ Air Asia has become one of the best low-cost airlines in Asia and it has also boosted its CSR efforts. Fernandes’ basic sense of CSR starts with his people: Air Asia was one of the first airlines in Asia to hire female pilots. He says that his staff
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to avoid government intervention o to please customers‚ employees‚ and society o simply to do the right thing Ethic of justice is based on principles like justice‚ fairness‚ equality‚ or authority. Ethic of care is based on a sense of responsibility to reduce actual harm or suffering. Setting Corporate Ethical Standards Compliance-based ethic codes Ethical standards that emphasize preventing unlawful behavior by increasing control and by penalizing wrongdoers. Integrity-based
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the six key strategic building blocks of successful organizations. There are five key aspects of culture and these include customer-client orientation‚ employee orientation‚ performance standards‚ openness to change and company norms. Culture is the social glue that helps hold an organization together by providing appropriate standards for what employees should say or do. In this module‚ Values were also discussed. The values of an organization express what it stands for and guide everyone’s behavior
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Wal-Mart Social Responsibility Strategy “Social responsibility is the practice of producing goods and services in a way that is not harmful to society or the environment”. (Cambridge Dictionary Online‚ 2013) Walmart holds many accolades in the business world. It bosts over $400 billion in revenue annually. If this number were converted into GDP Walmart would have a larger economy than many countries combined and make it the 23rd largest economy in the world. Walmart and its
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reports that showcase companies’ social and The Ratings Game environmental good deeds. Of the 250 largest multina- tional corporations‚ 64% published CSR reports in 2005‚ either within their annual report or‚ for most‚ in separate sustainability reports – supporting a new cottage indus- Measuring and publicizing social performance is a po- try of report writers. tentially powerful way to in uence corporate behavior – Such publications rarely offer a coherent framework assuming that the
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environmental concerns when making business decisions. And this has makes CSR integral to the way of the business related to the world and potential of being success. As there is no universal standard for CSR‚ CSR can be defined by actions such as integrating social‚ environmental and economic terms into business value and actions. One of the examples would be treating the employees from foreign countries fairly as the local employee. Many businesses believe that by implementing CSR activities they will be able
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