Corporate Social Responsibility Task 1 To find out about corporate social responsibility I researched 3 separate businesses the first being the join Lewis partnership which includes Waitrose (a food retailer) and John Lewis (a department store). They have 336 stores located in the UK which are co-owned by every member of staff. The partnership makes on average £9.5 billion a year. They state that corporate social responsibility has been a cornerstone of their business right from the Partnership’s
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CASE 9 Daryl Benson NIKE: Managing Ethical Missteps—Sweatshops to Leadership in Employment Practices Phil Knight and his University of Oregon track coach Bill Bowerman founded Blue Ribbon Sports‚ later renamed Nike‚ in 1964. The idea‚ born as a result of a paper written by Knight during his Stanford MBA program‚ was to import athletic shoes from Japan into the U.S. market otherwise dominated by German competitors Puma and Adidas. The company initially operated as a distributor for
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during the traditional holiday season. Advertising includes television and radio commercials‚ magazine‚ newspaper‚ and internet advertisements‚ and social media. Promotions include in-store displays‚ sweepstakes‚ merchandising materials‚ and major events focusing on products and tie-ins with various consumer products companies. Marketing strategy: Mattel’s global marketing success can be linked to its new-product development effort. Mattel markets as much as 80 percent of its product offerings
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SOCIAL RESPONSIBILITY‚ CONSUMERISM‚ AND THE MARKETING CONCEPT Robert D. Winsor‚ Loyola Marymount University ABSTRACT This paper compares the often-criticized "selling orientation" or "selling concept" with the commonly-praised "societal marketing concept "from the perspectives of consumer rationality and persuasibility. It is suggested that both orientations view consumers as relatively irrational and as easily prone to manipulation by marketers. The implications of this similarity are explored
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Question 1 Corporate Social Responsibility (CSR) is going beyond compliance to the law. It is an obligation for a business to pursue long term goals that are good for society and it is about how a company manages its business to produce an overall positive impact on society. The triple bottom line of CSR encompasses three pillars‚ namely people‚ planet and profit. It encapsulates an extended array of components that measure that organisation’s performance‚ which are social‚ environmental and financial
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What is corporate social responsibility? Give arguments for and against social responsibility? Ans. Social Responsibility Social responsibility can be defined as: “A business’s obligation to follow goals that are good for both organization and society in the long-term‚ and are not required by law.” Corporate Social Responsibility The term "corporate social responsibility" came in to common use in the early 1970s. It means the duty of an organization towards society in order to prove itself
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The global financial meltdown uncovered many social norms previously unimagined. The number of people who lost their jobs due to the financial situation is appalling. Interestingly‚ this does not mean that multi-national corporations are necessarily suffering. Most of the established companies with branches all over the world took the excuse of the financial breakdown to benefit. All of a sudden‚ it was okay to lay off people on the pretext of financial gloom. This means that a few people were benefiting
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XEROX CORPORATION (Corporate Social Responsibility) 1. Introduction – Xerox company profile Xerox Corporation is the world’s leading document management company. The company is manufacturing and selling printers‚ digital printing presses and systems‚ photo copiers and related supplies. Xerox started to expand rapidly between 1960 and 1970. In the mid 1980’s Apple decided to buy Xerox but the deal finally did not happen. Xerox sued Apple for stealing and using its graphical user interface on
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Nike Corp Company Social Responsibility Activities Corporation Nike is a global supply chain with a complex network that directly connects the globe consumers‚ buyers‚ supplies‚ workers and communities. I believe that everyone of it has a powerful opportunity to create positive economic. In the center chain‚ there is more female worker who just steps in to the working environment‚ having poor education‚ living against backdrop of poverty. Nike had set targets to them which are relating to excessive
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Transnational corporations‚ CSR and the course of Maersk Roskilde University Corporate Social Responsibility & Business Ethics Autumn 2011 Anders Buch Nielsen 1 Table of content ABSTRACT INTRODUCTION PROBLEM AREA PROBLEM FORMULATION METHODOLOGY DELIMITATIONS THEORETICAL PART A. P. MOELLER MAERSK GROUP CASES AGAINST MAERSK CONCLUSION REFERENCES 3 4 5 5 5 6 7 10 11 15 17 2 Abstract Corporate Social Responsibility (CSR) has become the new buzzword and a key differentiator which companies can
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