extensive line of shampoo. Exploratory research has been conducted in order to explore and identify the target market for Garnier Fructis Shampoo. Garnier Fructis Shampoo is often perceived as a female product therefore; the product experiences lower awareness amongst male shampoo users. The aim of this report is to analyze this situation and explore solutions to overcome challenges this product may face. Product Analysis Observations About the Product • Shampoo is a hair care product
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Many people prefer herbal product over synthetic chemical shampoo . The product has been traditionally made by our ancestors and was widely used before the advent of chemical / synthetics and is not a totally new product for Bangladeshi customers . Since the herbal shampoo industry is not fully developed in the country and over periods of time consumers have become aware of advantages of using shampoo made from herbals . Alovera Herbals Unlike synthetic chemical shampoo there are absolutely
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T ABLE OF C ONTENTS Ayur Herbals .............................................................................................................................. 3 SWOT ANALYSIS ................................................................................................................... 4 STP............................................................................................................................................. 4 Logo And Its Personality ..............................
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Management of BaWang Page 09 Key Take-away Page 011 Appendix Page 013 References Page 015 Executive Summary BaWang is one of the most promising domestic brands in recent years. Being mainly a shampoo and hair care product manufacturer‚ BaWang not only survives in a fierce competition‚ but also prospers as a major player. Its success comes from various reasons. Implementing successful product line strategy is one crucial factor. BaWang‚ BaWang
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Piangchai Ferstand Himalaya Shampoo Bus 5060 Himalaya Drug Company has positioned itself as a brand that provides a very strong line of products based on natural concepts. They take the belief that a holistic approach to hair care and balance should be used. The brand by profile is targeted for consumers in high and mid market range. This product line has global presence. In past the branding of the product lines was different in different geographies. Company management has recently put all
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with the great idea of launching Chik Shampoo in sachets at a low price of 50 paisa ‚ and then going on to introduce Meera‚Nyle‚Spinz‚Indica and Fairever ‚ one by one – all based on the understanding of consumer behaviour. Market Analysis: In 1983‚ when CavinKare decide to launch its first product – Chik shampoo – the shampoo market had over 20 players with the HUL being the market leader with its Clinic Plus brand that was positioned as a health shampoo. Multinational companies sold products
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brand name all the more appropriate PRODUCTS: Product mix of Himalaya company- A.PERSONAL CARE 1. `HAIR CARE Anti dandruff hair care | Anti-dandruff hair oil | Anti-dandruff shampoo | Protein conditioner | Protein hair cream | Protein shampoo | Anti hair loss cream | Anti hair fall hair oil | Anti hair fall shampoo | Hair detangler and conditioner | | | | | | 2. SKIN CARE Body lotions | Face pack | Face toner | Facial cleansers | Fairness | Lip care | Moisturizers | Skin nutrients
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Spencer’s‚ Vellachery * Phoenix Mall * T.Nagar Methodology used: First our team decided to choose a specific body part i.e. hair and then we have listed all the product forms for that body part. Among those product forms we picked two-shampoo and hair oil and listed all the brands that we found for the two product forms. Then we approached the shopkeepers‚ managers and buyers of the above mentioned locations .We asked them question regarding those two product forms like what brands they
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children‚ women‚ men‚ and general health; herbal and oral care products; skincare products‚ including body lotions‚ face packs and tonners‚ facial cleansers‚ fairness and lip care products‚ moisturizers‚ skin nutrients‚ and soaps; and dental creams. The company also provides hair care products‚ including anti-dandruff hair creams‚ oils‚ and shampoos; protein conditioners shampoos and hair creams; and anti-hair loss creams‚ fall hair oils‚ and fall shampoos. In addition‚ it offers capsules‚ acne-n-pimple
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Pantene Pro"“V â Shampoo & Conditioner Environmental and SWOT Analysis Environmental Analysis Introduction: Pantene Pro-V‚ one of the world ’s leading hair care products‚ delivers over $1.7 billion a year to its parent company‚ Procter & Gamble. Procter & Gamble experiences annual sales of over $40 billion and is one of the world ’s largest advertisers "“ ahead of General Motors and Phillip Morris. Pantene Pro-V is targeted at women 18-49‚ and is positioned as the brand that makes hair
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