The fourth largest sector in the Indian economy is all set for 16% growth during 2008-09‚ from a base of Rs. 85470 crores‚ as predicted by FICCI. Going forward‚ as anticipated by CRISIL‚ FMCG sector will touch around Rs. 140000 crores by 2015 (33.4B$). This post will through some pointers for growth in FMCG Sector and update with the contemporary category trends. Growth Drivers: FMCG Sector 1. Disposable Income: There is increase in disposable income‚ observed in both rural and urban consumers
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Consumers’ attitudes towards beauty line products A study on Proctor & Gamble (P&G) Group Leader Name : Nazmoon Nahar Roll No : 0807003 Submission date: 27th May‚ 2013 Consumers’ attitudes towards beauty line products Submitted To Nahid Shah Lecturer Department of Marketing Comilla University Submitted By: Group (Stardust) Sl.No Name Exam. ID Position Remarks 01 Kamrun Nahar Nilu 0807002 Member 02 Khaleda
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heard of JK Rowling and her Harry Potter series of books. Harry Potter himself is arguably the world’s most loved cultural icon from the past 10 years. To put Pottermania in perspective‚ Harry Potter and the Half-Blood Prince‚ the sixth book‚ sold more copies in the first 24 hours of its release in July 2005 than The Da Vinci Code sold in the entire year of 2004. Consider The Da Vinci Code’s impact but it doesn’t even compare to Harry. The books have been a goldmine‚ a very deep one. JK‚ or Joanne
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Did you know that African American hair is different from other ethnicities. It’s really difficult for African Americans to get their hair to grow. They must also wrap it up at night in order for it to look nice the next morning. Products have allowed African Americans to change the texture of their hair over the years. The historical background on natural hair ‚ permed hair and weaves for african americans is extensive and goes back a long time. There are no chemical differences in African-American
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and follow-up the resolution that was chosen. II. Market Situation Analysis 1. Opportunities - threats analysis. A. Opportunities: • There a high market potential on herbal-based astringent. ▪ Since all the current brands in the market were chemical-based‚ the concept of herbal-based astringent is an innovation. • Astringent users have the tendency to switch brand. ▪ Astringent users were looking for brand that will satisfy their requirements‚ until
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Arden‚ but the latter was later sold (in 2000) to FFI Fragrances. 1996 : Unilever merge Elida Gibbs and Lever Brothers in its UK operations. It also purchased Helene Curtis Industries‚ significantly expanding its presence in the United States shampoo and deodorant market. The purchase brought Unilever the Suave and Finesse hair-care product brands and Degree deodorant brand. 1997 : Unilever sold the specialty chemicals businesses National Starch & Chemical‚ Quest‚ Unichema and Crosfield to ICI for
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PROJECT report on “A STUDY TO ANALYSE THE EFFECTIVENESS OF ADVERTISEMENT ON BRAND EQUITY OF FMCG BRANDS ” Presented to School of Management Studies in fulfillment for the award of Masters of Business Administration GUIDED BY SUBMITTED BY Prof. B.B.Singla Sukhdeep Singh Roll No.6296 MBA-II (Marketing) PUNJABI
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All India RTO District Codes AN—Andaman & Nicobar Islands AN-01 Port Blair‚ Andaman District AN-01 AN-02 Car Nicobar‚ Nicobar District AP—Andhra Pradesh In Andhra Pradesh one RTO district might have several RTO offices. In this case the first office shown is always the headquarter. AP-01 Adilabad / Mancherial / Nirmal AP-02 Anantapur / Hindupur AP-03 Tirupathi [disambiguation needed] / Chittoor / Madanapalle AP-04 kadapa / Proddutur AP-05‚ AP-06 Kakinada / Amalapuram / Rajahmundry AP-07 Guntur /
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Building brand identity in competitive markets: a conceptual model Bhimrao M. Ghodeswar School of Management‚ Asian Institute of Technology‚ Klong Luang‚ Pathumthani‚ Thailand Abstract Purpose – The purpose of this conceptual paper is to identify important elements of brand building based on a literature review and case studies of successful brands in India. Design/methodology/approach – This paper is based on a review of the literature and takes a case study approach. The paper suggests the framework
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meant to find an alternative ingredient that would be beneficial to the health of the people and would be acceptable as to its appearance‚ taste‚ texture‚ and scent. Hibiscus‚ also known as the Gumamela flower‚ is one of the primary ingredients in herbal teas. It is also extensively used in paper making. Here in the Philippines‚ it is mostly and extensively used to beautify houses and other places. The researchers found that Gumamela is one of the abundant flowers in our country so in order to make
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