EXECUTIVE SUMMARY This project has helped us immensely in preparing for the final examination‚ as the information we have gathered for this was a brief summary of all we have studied in our methods in business research class. This has not only helped us in understanding of how to conduct a research but also in collecting data either primary or secondary. P&G is an international Company reaching out to almost the entire world population with more than 250 brands in 130 countries. The product
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makes it less popular with lower income classes Opportunity 1. Have a Great Opportunity in New developing areas of India. 2. Consumer behavior towards brand loyalty 3. High Rates of Imported Shampoos 4. Increase in the Shampoo consumption due to awareness 5. Heavy investment in the research of Shampoo Threats 1. High Competition in Indian Market 2. Threats from new entrants 3. Threats from plenty other options available to consumers 1. Strong Financial position of P & G 2. Brand
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History of Sunsilk Shampoo Sunsilk was launched in 1954‚ in the UK‚ Sunsilk had quickly become Unilever’s leading international shampoo brand. By 1959‚ it was available in eighteen countries world-wide marketable devices that identify and differentiate the brand. Brand Branding Decisions Branding strategy is one of the most vital decisions taking by marketers. It is a strategy‚ which brings lots of positive feedback for a firm. Indivual name: Unilever follow individual name for setting brand
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Head & Shoulders Anti Dandruff (H&S) shampoo include eliminating dandruff‚ leaving consumer with 100% flake free hair‚ nourished and healthy scalp and also oiliness control over their hair. Apart from that‚ consumers using H&S shampoo can solve any scalp itchiness associated with dandruff. Besides that‚ the menthol content in the shampoo gives consumer a cooling effect and refreshing after washing their hair (The Benefits of H&S 2011). The H&S Anti dandruff shampoo bottle is a white rectangular shaped
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Herbalism From Wikipedia‚ the free encyclopedia Herbalism is a traditional medicinal or folk medicine practice based on the use of plants and plant extracts. Herbalism is also known as botanical medicine‚ medical herbalism‚ herbal medicine‚ herbology‚ andphytotherapy. The scope of herbal medicine is sometimes extended to include fungal and bee products‚ as well as minerals‚ shells and certain animal parts.[1] Pharmacognosy is the study of medicines derived from natural sources. Traditional use of medicines
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successful in the china’s drinke market. It’s products – the red can wang lo kat herbal tea used to only be sold in Zhejiang and Guangdong province. How can they expend the market to the whole country is truly difficult. There are several successful drink enterprise in China such as Kangshifu or coca cola. Achieve marketing consultation help the JDB to position it’s product and give a new strategy to promote the red can herbal tea to the whole China. It was announced recently by GPH that the brand value
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HERBAL MEDICINE Healing from Mother Nature The holistic healing philosophy of Greek Medicine states that Man is essentially a product of Nature‚ or the natural environment. Health is living in harmony with Nature‚ and disease results when this harmony and balance are upset. Healing is restoring this lost harmony and integration. Man and all other living beings on this planet grew and evolved within this all-pervasive biosphere‚ and have been relying on it for their survival‚ for
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Company History In 1935‚ Dr Khwaja Abdul Hamied set up The Chemical‚ Industrial & Pharmaceutical Laboratories‚ which came to be popularly known as Cipla. He gave the company all his patent and proprietary formulas for several drugs and medicines‚ without charging any royalty. On August 17‚ 1935‚ Cipla was registered as a public limited company with an authorized capital of Rs 6 lacs. Cipla was officially opened on September 22‚ 1937 when the first products were ready for the market. July 4‚ 1939
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Online Business Expansion Proposal for Herbal Solutions Online Business Expansion Proposal for Herbal Solutions Herbal Solutions is an herb shop located in Riverton‚ Utah that researches and formulates herbal remedies to combat health problems and improve the physical‚ mental and emotional wellbeing of its customers. The business conducts its operations from a home office‚ with clients visiting the location for consultations with the herbologist as well as to purchase the prescribed
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compared to an Olympic sport‚ the struggle can be lessened by three simple steps; Gather appropriate materials‚ getting the dog into the tub‚ and finally washing and drying. When getting prepared to give your furry-friend a bath‚ make sure you have shampoo‚ conditioner‚ a brush‚ a scooping device‚ and many towels (make sure to include one for yourself). Go to your neighborhood pet store such as PetSmart or Petco for a wide range of variety. When choosing the right products for your dog‚ the most important
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