Assignment Icici bank with 8p of service marketing INTRODUCTION ICICI BANK ICICI Bank is India’s second-largest bank with total assets of Rs. 4‚736.47 billion at March 31‚ 2012 and profit after tax Rs. 64.65 billion (US$ 1‚271 million) for the year ended March 31‚ 2012. The Bank has a network of 2‚895 branches and 10‚021 ATMs in India‚ and has a presence in 19 countries‚ including India. ICICI Bank offers a wide range of banking products and financial services to corporate
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Marketing Mix Paper Brian Morales MKT 421 October 15‚ 2012 Kim Houseman Marketing Mix Paper Nowadays‚ for a company to be successful in the business world one must have a good marketing plan to be successful. One way to accomplish a successful business plan is to use something known as the marketing mix or the four P’s of marketing. These four P’s of marketing are known as the product‚ place‚ price‚ and promotion. If one uses these four P’s one will notice that each of these cover their own
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brand in India in the same product category. This soup was initially test marketed in 1974 in Kerala. The response was not encouraging. Having then realized that the dietary habits of Keralites are not conductive to the idea of drinking soup‚ test marketing of the brand extended to Goa with the idea that Goan food habits have some similarity with western habits. Fortunately for the company‚ the test turned out to be positive and Maggi became an accepted brand in India. Maggi has faced lot of hurdles
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as master franchises‚ and are responsible for opening new restaurants‚ licensing new third party operators‚ and performing standards oversight of all restaurant locations in these countries; the largest example of a master franchise is Hungry Jack ’s‚ which exclusively owns‚ operates or sub-licenses over 300 restaurants in
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Marketing Mix Of Pepsi-Cola Today¡¦s PepsiCo‚ Inc. was found in 1965 through the merger of Pepsi Co and Frito-Lay‚ the world¡¦s largest manufacturer and distributor of snack chips. In 1998‚ it acquired Tropicana‚ the world¡¦s largest marketer and producer of branded juices. In addition to the main body of 3 companies‚ the Pepsi-Cola Incorporation also owns four well-known fast food restaurants in the world; they are Pizza Hut‚ Taco Bell‚ KFC‚ and Burger King. Furthermore‚ with its 4 fast food restaurants
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“Herbal medicine: giving patients an unknown dose of an ill-defined drug‚ of unknown effectiveness and unknown safety.” —David Colquhon Herbal supplements are non-pharmaceutical non-food substances marketed to improve health. Herbalism (herbal medicine‚ botanical medicine) is the use of plant-derived substances‚ and sometimes other environmental substances‚ to treat or cure medical conditions. Herbalism recognizes that pre-industrial cultures had a great deal of practical medical knowledge‚ most
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Introduction Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others (Kotler‚ Brown‚ Adam‚ and Amstrong‚ 2001: 6). Marketing is about connecting with customers‚ serving the needs of society‚ and accomplishing the goals of the organization. Through customer satisfaction marketing creates the customer loyalty necessary to reach an organization’s objectives. Marketing works by creating
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friedchicken‚ KFC also offers a line of roasted chickenproducts‚ side dishes and desserts. The marketing mix is generally acceptedas the use and specification of the ’four Ps ’describing the strategic position of aproduct in the marketplace.ProductPricePlacePromotion Product Anything that can be offered to a market tosatisfy a want or need.KFC ’s specialty is fried chicken served in variousforms. KFC ’s primary product is pressure-friedpieces of chicken made with the original recipe.The other
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Suppose I am going to start a business of “DRY SHAMPOO” as it is quite a new product for Bangladesh perspectives… The so-called "French shower‚" that curious Napoleonic custom of applying perfume or deodorant over unwashed flesh‚ went out of style with pantaloons‚ and certainly never spread to these more hygienic shores. Right? Hello‚ dry shampoo. Touted as a water and timesaving way to stay quote-unquote gorgeous on the go‚ these wildly popular shampoo substitutes allow the busiest exec to head
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BANKING SERVICE MARKETING MIX SERVICE MARKETING MIX ELEMENT The service marketing mix comprises off the 7p’s. These include: * Product * Price * Place * Promotion * People * Process * Physical evidence. PRODUCT: 1. BANK PRODUCTS (A)DEPOSITS: savings‚ current‚ fixed etc. (B)ADVANCES: (1) FUND ORIENTED: a. Term loan‚ b. Clean loan‚ c. Bill discounting‚ d. Advances‚ e. Pre-shipment finance‚ f. Post-shipment finance‚ g. Secured and unsecured lines of credit
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