VIETNAM NATIONAL UNIVERSITY – HO CHI MINH CITY INTERNATIONAL UNIVERSITY SCHOOL OF BUSINESS ADMINISTRATION WAL – MART MARKETING PROBLEMS WHEN GOING GLOBAL By GROUP 5: NGUYEN THI HUONG GIANG NGUYEN THI TRUC LINH TRAN THI THU HANG NGUYEN PHU NGHI LE DUC PHUC A project submitted to Dr. Vu The Dung in partial fulfillment of the requirements for the International Marketing course Ho Chi Minh City‚ Vietnam 2011 Contents I. General information 3 1. Company Background 3
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I The Day That Wal-Mart Dropped the Smiley Face Retail giant wal-mart annually spends close to a half billion dollars on advertising‚ so the company’s decision in the first month of 2005 to run full-page ads in more than 100 newspapers was not really surprising. What was surprising was the copy in those ads‚ which said nothing about low-priced toasters or new music CDs. Instead‚ the ads featured a photo of workers in their blue Wal-Mart smocks and a letter from Wal-Mart CEO Lee Scott. Scott’s
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the organization to implement a solution. Wal-Mart organizational structure is a strict masterpiece of detailed task and reporting. This allows Wal-Mart motivate‚ control‚ and coordinate employees to achieved one common goal. Wal-Mart has up to eight basic organizational structure types. Wal-Mart has a distinctive way of pulling the components into one structured outline to expose the necessary relationships. The composer helps the structure for Wal-Mart management look for the most effective way
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Name: Mariam Wagdy Yousef ID : 006001519 Course : Retail Marketing Wal Mart VS Target Battle of the Retailers Over the last 15 years‚ Wal-Mart has become a retail giant‚ changing forever the retail landscape in the US. Wal-Mart is a national leader in virtually every retail category in which they compete. However‚ at about the same time‚ Target has emerged as a major competitor and with an almost equal presence in the American Market. Before I start talking about both in more details
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Generally‚ the video provided another side of the giant corporation in retail industry – Wal-Mart‚ which is not as good as may people used to think. The video has several interviews with former employees‚ small business owners‚ and footage of Wal-Mart executives to prove its point of view that Wal-Mart underpay its employees which is also the interesting point of the movie when the directors do not have to say much‚ they let the insiders say their ideas and thoughts in order to come up with the conclusion
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Comparing the financial performance between Wal-Mart and Amazon by the metrics : Return on Equity Ratio(ROE): This ratio demonstrates how efficiently the business is utilizing and deploying the equity‚ either invested in the business or generated by the business‚ to generate profits. ROE= Net income/ avg shahloder equity ROE in Wal-Mart stores is: 2.726840403 A ration of 272.6% would show the business is earning $2.73 in pretax or operating profit for each $1of equity employed in the business
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skills needed to accomplish any and all business needs. Their customers appreciate the value of "Homegrown Freshness." (Frey Farms Produce Profile) Wal-Mart‚ the world ’s largest retailer‚ sold $315 billion worth of goods in 2006. With its single-minded focus on "EDLP" (everyday low prices) and the power to make or break; suppliers‚ a partnership with Wal-Mart is either the Holy Grail or the kiss of death‚ depending on one ’s perspective. There are numerous media accounts of the corporate pillar of rock
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Wal-Mart efforts to Green Supply Chain As America’s and the world’s largest retailer‚ Wal-Mart employs more than 2.1 million associates worldwide‚ including more than 1.4 million in the United States. With $405 billion in sales for fiscal year ending January 2010‚ Wal-Mart operates 8‚400 retail units around the world and works with 100‚000 suppliers. In 2005‚ Lee Scott‚ Wal-Mart’s Chief Executive Officer‚ outlined a series of environmental sustainability efforts the company would pursue to lessen
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Company Background Name Logo Industries served Geographic areas served Headquarters Current CEO Revenue Profit Employees Main Competitors Wal-Mart Stores‚ Inc. Retail (Discount department stores and warehouse stores) Worldwide (10‚942 stores in 27 countries) [1] Bentonville‚ Arkansas‚ U.S. C. Douglas McMillon $485.651 billion (2015) 2% increase over $476.294 $16.182 billion (2015) 1.7% increase over $15.918 billion (2014) . 2.2 million (2014) Costco Wholesale Corporation‚ Dollar General Corporation
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LAKE v. WAL-MART STORES‚ INC.‚ 582 N.W.2d. 231 (Minn. 1998) FACTS The Plaintiff’s‚ 19-year-old Elli Lake and 20-year-old Melissa Weber were photographed nude‚ by Weber’s sister‚ when they were showering together while on vacation in Mexico. Upon return from their vacation‚ Lake and Weber brought their vacation film to Wal-Mart’s photo lab for developing. When they picked up their developed photos‚ there was a note from Wal-Mart enclosed with the photos and negatives stating that one or more photos
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