LITERATURE REVIEW Table of Contents Page • Marketing as a management Function 3 • Integration of marketing Function 7 • Changes in Business Environment 10 • Marketing Challenges 15 • Bibliography 21 Marketing as a Management Function Marketing as a management function which in its simplest term refers to the basic functions of management namely planning‚ organizing‚ leading and controlling (POLC). These four functions are necessary for the achievement
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Literature Review 2.1 Introduction In the concrete industry‚ there are large amounts of concrete being produced around world. The quantity demand will reach $105.2 billion by the year 2015 in the world market for readymix concrete (Global Industry Analysis‚ 2014). Hence concrete quality becomes more and more important‚ because it refers to the quality of building construction and the capital usage efficiency of company. Furthermore‚ product quality is
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REVIEW OF RELATED LITERATURE This investigatory project aims to make use of rambutan peeling extracts that is high in phenolic compounds such as tannin and saponin that exhibits antioxidant activity and antibacterial activity against pathogenic bacteria. Although the seeds contain such compounds the peeling exhibit greater amount of the said compounds. Rambutan is a very popular fruit cultivated in the Philippines and it is eaten in large amounts. The rambutans rind is quickly discarded and
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2. Literature Review 2.1 Cost Estimation of Light Rail 2.1.1 Whole Life-cycle cost estimation of Light Rail As light rail is playing an increasingly important role in public transportation‚ more concern is put on light rail and the costs of the flexible and expandable transport. Most of our light rail transit decision-making considers the project forepart construction investment only. But in terms of the annual operation cost‚ scrap value and so on after project completion‚ there is less or even
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The Literature Review of Servicescapes Introduction: Shopping cannot simply be considered as an act of buying in an exchange for goods (C. Gardner and J. Sheppard‚ 1989). Because of the increasingly cut-throat competition‚ marketers and practitioners have to go great length to attract and retain customers. That is where the experiential marketing finds its inspiration. According to the vanguard of Morris B. Holbrook and Elizabeth C. Hirschman (1982)‚ experiential consumption is a view that focuses
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Work-Life Balance‚ Workplace Bullying‚ Pay Satisfaction and Reward on Job Satisfaction - A Literature Review 1.Introduction Factors which influence job satisfaction is a topic commonly investigated in organisational research‚ presumably for its intrinsic association with vast amount of key employee behaviours‚ including intention to quit‚ absenteeism‚ motivation and job performance (Hofmans et al. 2013). Job satisfaction is defined as a physiological state resulting from
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CHAPTER II REVIEW OF RELATED LITERATURE Diabetes‚ also known as diabetes mellitus is described by HealthRiight.com as a chronic health condition where the body is unable to produce enough insulin and properly break down sugar (glucose) in the blood. Glucose comes from food and is used by the cells for energy. Glucose is also made in the liver. Insulin is a hormone produced by the pancreas‚ a large gland behind the stomach. Insulin is needed to move sugar into the cells where it can be used for
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This is the review for a natural insomnia supplement‚ Insomniar. It is a dietary supplement that has been designed in cGMP certified lab after vigorous research. It tackles sleeplessness by relaxing mind and body. It raises the levels of serotonin‚ a hormone that is responsible for mood balance. Low levels of serotonin lead to depression and therefore restlessness and loss of slumber. Insomniar instigates tranquility and peaceful slumber. Ingredients: Insomniar consists of the following ingredients:
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Overview of the Current System and Related Systems Current System The proposed system lets the students view or print their transcript of records‚ statement of accounts‚ schedule of subjects and account balances without the need to request for these documents or log-in to their Integrated University Information System (IUIS) accounts. The current system in requesting for transcript of records and statement of accounts needs a request form or order of payment. The student then pays the specified
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This Documentary is about the economic recession of 2008. How it happened and where do we stand now. It is made in American context since the collapse of the global economy was triggered by the collapse of a few American Financial institutions provides an in depth analysis and investigates the reason that lead to the collapse of the global economy. It begins by providing us a real life case of Iceland. How Iceland moved from a very successful and developed country to a country that is now in debt
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