MARKETING ANALYSIS By Saqib Rizvi PGDM(Communications) Roll No.- 27 SIMSR Table of Contents… TOPIC | PAGE NUMBER | The beginning | 3 | Coca-Cola history | 3 | Coca-Cola worldwide and in India | 5 | Logo design | 6 | Slogans | 7 | Pricing | 7 | Targeting and segmentation | 8 | Positioning | 9 | An example of segmentation and positioning | 9 | Distribution System in India | 11 | Market share | 12 | Promotions | 13 | Swot analysis | 17 | Pestle analysis | 18
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TOPIC: FACTORS AFFECTING JOB SATISFACTION OF THE STAFF IN CAN THO UNIVERSITY OF MEDICINE AND PHARMACY - VIET NAM Phan Thi Luyen‚ Master of Education in Educational Management Mahidol University‚ Thailand Introduction: Can Tho University of Medicine and Pharmacy has been established since December 25th‚ 2002 based on the Decision No 184/2002/QĐ-TTg of the Prime Minister to be the first and the only medical university in the Mekong Delta‚ in the South West of Viet Nam. Its establishment helps
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meanings and emotional meanings of Coke to you? My personal feeling towards Coke is that it’s a sweet soft drink that can bring sense of refreshment when drinking frozen. But it’s too sweet for me‚ so I always add lemon with it. 2. What was Coca-Cola’s brand building strategy in terms of marketing 4Ps (Product‚ Price‚ Place‚ Promotion)? Product: Originally invented to be “an ideal nerve tonic and stimulant”‚ later in 1929 Coke (“The Company”) amend the tagline to be “the pause that refreshes”
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Stakeholder We have identified nine groups of stakeholders who are either most affected by our product or who most affect our product. These are employees‚ consumers‚ customers‚ shareowners‚ government and regulatory authorities‚ non-government organizations‚ local communities and civic societies‚ and suppliers‚ including Coca-Cola AMATIL. We aim to keep these groups informed about our product and to have constructive discussions with them on issues of common concern. Through direct engagement
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The Coca Cola Company [Type the document subtitle] The Following involves the analysis of the costing techniques followed by the company along with its Budgeting system. It also involves the Investment appraisal analysis for the given data. [Type the author name] [Pick the date] TABLE OF CONTENTS: CONTENTS: 1)INTRODUCTION…………………………………………………………………....03 2)FOUNDATION AND HISTORY…………………………………………………...03 3)COSTING TECHNIQUES…………………………………………………………..04 4)COCA COLA’S COSTING TECHNIQUE
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sound like a satisfying job? Observations: Characteristics of the 4 jobs were quite similar. John Bishop: good stable job‚ irregular long hours (90 to 100- hour work week)‚ no complaints‚ willing to take things to the extreme Irene Tse :good stable job‚ long hours (80 - hour work week)‚ no complaints‚ willing to take things to the extreme and highly motivated Tony Kurz : good stable job‚ long irregular hours‚ constant travels‚ highly satisfied with job‚ prefers job more to personal relationships
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Attitudes and Job Satisfaction © HJ Lin in‐class Material All rights reserved. 3‐0 Attitudes Attitude: “a learned predisposition to respond in a consistently favorable or unfavorable manner with respect to a given object” gi Attitude object: physical objects‚ issues‚ ideas‚ events‚ people‚ places © HJ Lin in‐class Material All rights reserved. 3‐1 Attitudes Evaluative statements or judgments concerning objects‚ people‚ or events. Three components of an attitude:
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However‚ inspite of these things‚ turnover and absenteeism are still very rampant in this industry. Employees would seldom last long in a certain BPO company for some reasons. Absenteeism has also been inevitable. Both turnover rate and absenteeism affects the profitability and the overall performance of a BPO company. Most likely‚ absenteeism will cause struggle to the Human Resource Department in looking for another employee who can temporarily fill-in the duty hours of the absentee. With such
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Chapter 2 LITERATURE REVIEW Chapter – 2 Literature Review R esearch has indicated that service quality has been increasingly recognized as a critical factor in the success of any business (Parasuraman et al.‚ 1988) and the banking sector in this case is not exceptional. Service quality has been widely used to evaluate the performance of banking services (Cowling and Newman‚ 1995). The banks understand that customers will be loyal if they receive greater value than from competitors
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Cultural Impact on Business: A Case Study on Coca Cola’s Cultural Issues in India admin August 20‚ 2012 Blog No comments Socio Cultural barriers faced by coca cola in India Coca – cola‚ the world’s largest selling soft drink company had established its strong presence in the world since 1886. Coca-Cola is the first international soft drink brand to enter the Indian market in the early 1970’s. Till 1977 Coca-Cola was the leading brand in India; later‚ due to FERA (Foreign Exchange Regulation
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