of motorcycles (both domestic and exports) in 2008-09 has been lower than what it was in 2006-07‚ before the slowdown hit this sector. ABOUT BAJAJ:- The group comprises of 34 companies and was founded in the year 1926. The group’s flagship company‚ Bajaj Auto‚ is ranked as the world’s fourth largest two- and three- wheeler manufacturer and the Bajaj brand is well-known across several countries in Latin America‚ Africa‚ Middle East‚ South and South East Asia. Founded in 1926‚ at the height
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Question 1 What challenges confronted BAL in 1993? 1. Economic forces By the 1990s‚ the Indian economy was undergoing structural change‚ and imports were largely unregulated. Since 1990‚ consumers had felt the pinch of recession‚ inflation had averaged 13%‚ interest rates had shot up‚ and consumer purchasing power had dropped considerably. In 1993‚ demand for two-wheelers had declined substantially‚ the Indian two-wheeler vehicle industry suffered from chronic overcapacity due to the economic
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Bibliography: Marketing Management - PHILIP KOTLER Customer satisfaction - VINOD Web sites www.kvrgroup.co.in www.bajaauto.com
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in 1926‚ from the height of the British independent movement in India has a glorious history. Bajaj Group is one of the top 10 commercial establishments in India. Its footprint across a wide range of industry sectors‚ including automobiles (two-wheelers and three-wheelers). The Group’s flagship company‚ Bajaj Auto‚ is listed as the world’s fourth largest two-and three-wheeled motorcycle manufacturer Bajaj brand is well-known in several countries of Latin America‚ Africa‚ Middle East‚ South Asia and
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6 Legal: 4 2 Bajaj Auto LTD: Company Overview 5 3 SWOT Analysis of Bajaj Auto Ltd. 6 3.1 Bajaj Auto Limited: Strengths 7 3.1.1 Strong market share 7 3.1.2 Robust brand recognition 7 3.2 Bajaj Auto Limited: Weaknesses 8 3.2.1 Vehicle recalls impacting the company’s reputation 8 3.2.2 Labour dispute affecting production 8 3.3 Bajaj Auto Limited: Opportunities 9 3.3.1 Growing two wheeler market in India 9 3.3.2 Launch of new vehicles expands the company’s product portfolio 9 3.4 Bajaj Auto Limited:
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Introduction: Brand personality is the attribution of human traits and characteristics to the brand name‚ so as to relate the personality of brand with a prospective customer and thereby increase the brand equity. I have structured my assignment in the following manner: In part one I would define and examine the concept of brand personality and the specific human traits that can be associated with a particular brand. Second part will include the association and evaluation of traits with my
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PROJECT FILE ON BAJAJ AUTO Submitted to Submitted by Class MBA-1(B) Roll No. Summary: The Bajaj Group was founded in 1926 by Jamnalal Bajaj and now consists of 27 companies. In 1945‚ Jamnalal Bajaj had formed M/s Bach raj Trading Corporation Private Limited‚ the flagship company‚ to sell imported two-wheelers and three-wheelers. The company acquired license from the government in 1959 to manufacture these vehicles and went public the next year. By 1977‚ the company saw its plant
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Managemtint lournal 2001. Vol. 44‚ No. 5‚ 1039-lOSO. FAIRNESS PERCEPTIONS AS A MODERATOR IN THE CURVILINEAR RELATIONSHIPS BETWEEN JOB DEMANDS‚ AND JOB PERFORMANCE AND JOB SATISFACTION ONNE JANSSEN University of Groningen Activation theory suggests that intermediate rather than low or high levels of quantitative job demands beneflt job performance and job satisfaction among managers. Using an equity theory framework‚ I hypothesize that perceptions of effort-reward fairness moderate these inverted
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(GROUP 17) Contents Bajaj Auto ................................................................................................................................................ 3 About Bajaj Auto ................................................................................................................................. 4 Two wheeler Industry ......................................................................................................................... 5 Bajaj Pulsar...............
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Overview : Presentation Overview COMPANY HISTORY HUMAN RESOURCE MANAGEMENT PRODUCTION AND QUALITY CONTROL RESEARCH AND development Bajaj eco spirit MARKETING STRATEGIES FINANCIAL Overview SWOT ANALYSIS FUTURE GOALS local community development recognition conclusion BIBLIOGRAPHY Company History : Company History Bajaj History : Bajaj History On November 29‚ 1945 Bajaj Auto came into existence as M/s Bachraj Trading Corporation Private Limited. It started off by selling imported two- and three-wheelers
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