GROUP MEMBERS Ahmad Hazrul Hakim bin Anuar Wan Nur Hazirah bt Wan Sukri Noor Azmina Syafawati bt A. Hamid Nurul Izaty Bt Mohd Aziz ORGANIZATION BACKGROUND • Kenny Rogers Roasters (KRR) is a chain of chicken-based restaurant. • KRR is now part of Malaysian under Berjaya Corporation Berhad. • KRR is a franchise company owned by KRR International Corporation. • 74 restaurants in Malaysia and 8 in Indonesia. • Brand tagline is “less fat‚ less salt‚ less calories” • Muffins‚ jacket potatoes‚ vegetable
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Please describe how Pizza Hut improves customer satisfaction through CRM program. In 2005‚ Pizza Hut started the CRM program which consisted of the following three: 1-800 hotline‚ Customer satisfaction/loyalty survey‚ and Bonus program. The 1-800 hotline: From looking at the CRM model above‚ you can see that the hotline allowed Pizza Hut to ‘Interact to improve knowledge’ about the customer’s wants and needs. By knowing what the customers are happy or unhappy about‚ Pizza Hut can take different
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To. Adrian Grose-Hodge ------------------------------------------------- Course Title. English Pre-Sessional Summer Course‚ 2010 ------------------------------------------------- Title. BACKGROUND HISTORY AND SWOT ANALYSIS OF PIZZA HUT
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RETAIL PROJECT ON PIZZA HUT GROUP MEMBERS:- 1) JASMEET DUA 2) HITIKANT SAHOO 3) RAHUL GYANESWAR 4) RUDRA PRATAP HOTA 5) ASHUTOSH PRATAP SINGH CONTENTS 1) INTRODUCTION………………………………………..1 2) RETAIL ENVIRONMENT…………………………….2 3) POSITIONING…………………………………………...3 4) MARKETING STRATEGY…………………………….4 5) PRODUCT ASSORTMENT…………………………….5 6) PRICE POSITIONING………………………………….6 7) CUSTOMER PROFILE…………………………………7 8) CONSUMER PULL FACTORS………………………...8 9)
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INTRODUCTION Pizza Hut‚ the world’s largest Pizza chain with over 12000 pizza restaurants and delivery outlets worldwide has the vision of becoming the best branded restaurant with the best delivery and franchise network thereby providing the best food and best value to the families. Pizza Hut as a company has always tried to target and satisfy various diverse customer categories in different countries depending upon various factors and situations. Pizza Hut in order to fulfill its marketing objective
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INTRODUCTION In the land of tandoori rotis and masala dosas‚ does Italian food have any place? Yes‚ says the statistics. The pizza industry is really sizzling with hectic activity. The 150 Cr industry growing at an annual rate of 50% is expanding at a frantic pace. Organized food service is characterized by a chain of outlets using a uniform brand identity across all outlets‚ centralized procurement of supplies‚ focus on quality‚ standardization and safety from supplier’s uniformity
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Pizza Hut: A Beginning The journey began in 1958‚ when two college students and brothers from Wichita‚ USA‚ Frank and Dan Carney‚ opened the first Pizza Hut restaurant at their hometown on June 15‚ 1958. After borrowing $600 from their mother‚ they purchased some second-hand equipment and rented a small building on a busy intersection in Wichita. The result of their entrepreneurial efforts was the first Pizza Hut restaurant‚ and the foundation for what would become the largest and most successful
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[Year] IBS Administrator [PIZZA HUT: AN ANALYSIS OF SERVICES] Submitted to: Prof. K.C. Prakash Submitted By: Pallavi (07BS2758) Table of Contents Company Profile ……………………………………………………………………….02 Industry profile…………………………………………………………………………10 Major competitors profile……………………………………………………….……13 Literature review……………………………………………………………………….20 Marketing Mix Analysis………………………………………………………………..23 Marketing Mix Of Competitors………………………………………………………
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Case Study – Pizza Hut‚ Inc. Case Study – Pizza Hut‚ Inc. Study: Master of Information Technology Winter term 2003/04 A case study for the subject “Business Administration” at the University of Appllied Science Frankfurt am Main (Fachhochschule Frankfurt am Main). Disclaimer: All information‚ tables and values are taken by “Pizza Hut‚ Inc.‚ 9-588-011‚ Harvard Business School”‚ which was published at May 7th‚ 1991‚ or is mentioned in the appendix. We intended not to use any copyrighted material
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Comparison of Pizza hut and Dominos Posted by admin on February 24‚ 2013 in MANAGEMENT No comments TOTAL QUALITY MANAGEMENT‚ pizza hut vs dominos‚ dominos vs pizza hut‚ comparison between pizza hut and dominos‚ difference between pizza hut and dominos‚ research‚ report‚ project ACKNOWLEDGEMENT “In the name of Almighty Allah‚ the most beneficent and merciful to the mankind.” This project would not be possible without the encouragement and guidance of number of people. We feel highly obliged and
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