2012 THE AUSTRALIAN NATIONAL UNIVERSITY CURTIN AND JERRABOMBERRA COMMUNITY® BANKS MKTG2004 | Joanna Chan U4709491 and Ankita Sen U4720342 [Type text] Page 1 DISCLAIMER The authors of this content whose views can be found within this marketing plan assure you‚ the reader that any of the opinions expressed herein are our own and are the result of the research conducted. This report is our interpretation of the market position of Bendigo Bank and the Bendigo Community Bank branches in the
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Mercedes-Benz Case Suggested Answers: 1. Evaluate the alternative bases that Mercedes-Benz might use to segment its market. Which base would you recommend and why? For this question students should demonstrate their knowledge of the different segmentation bases available to Mercedes. There are a variety of bases available for segmenting consumer markets including profile‚ behavioural and psychographic. There is no correct answer for this question. In consumer markets‚ behavioural variables
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1.HISTORY OF SALESMANSHIP IN THE PHILIPPINES ; The first clear examples of salesmen‚ in the sense we think of today‚ would be in the nineteenth century across much of Europe. At this time‚ pedlar men and women would travel around different areas selling their goods. These goods could be anything from fresh fruit and vegetables to leather goods and woven baskets. This is quite possibly the earliest example of cold calling and door to door sales. These travelling sales people were often reliant
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M3- Develop a coherent marketing mix that is targeted at a defined group of potential customers. | Target Market | Product | 1. | Young Girls( Aged 7-12) | Doll | 2. | Middle – Aged Both Genders | Gardening Tool Set | 3. | Young Adults | Mobile phone | Young Girls (Aged 7-12) – Doll The product is aimed at young girls as they are more likely to play with dolls. The reason why young girls like to play with dolls is simply because it’s like having a best friend. Where
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Bone her character has to follow her father’s trail into a world of meth‚ violence‚ and people that are bound by codes of loyalty and secrecy. As Ree Dolly is searching for her father she never passes moral judgment on the other characters. She always stayed true to herself and was determined to find her father no matter what the cost was. Ree Dolly has constantly had to take care of her younger siblings‚ Sonny and Ashlee‚ since her father abandoned them and her mother got sick. She would teach them
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Reading Response #5 Ree Dolly‚ the main character of Daniel Woodrell’s novel Winter’s Bone is a strong teenage girl living in depressing conditions‚ such as life without a father‚ caring for her brothers and her invalid mother‚ cooking for them‚ bathing them‚ getting them ready for school‚ and basically assuming all responsibility for the family. Her drive to insure and see that her family is taken care of and stable arrives at a different approach. Ree has a smart-mouth that nearly got her
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a song called Put on Your Sunday Clothes‚ by Jerry Herman from 1965. This opening song was from an earlier film called Hello Dolly! ‚ which helps support ¨ the film’s nostalgic‚ sci-fi tone.4 Set in a stylized 1890‚ Hello‚ Dolly! depicts the draw of modernization and urbanization‚ but an additional correlative emerges through the context of the 1960s‚ when Hello‚ Dolly! was released: namely‚ the space race¨ (Herhuth 54). This song sends out a strong message because it contains a high esauththic
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have been high schools. Jocks‚ preps‚ and nerds are the most common you can find in high school. Jocks are the popular and athletic kids of high school. They usually participate in every sport‚ and excel in all of them. Most of the time‚ they can be classified as the “cool” kids. Jocks are usually the people that grab everyone’s attention due to the fact that their name is in the local newspaper‚ or because their fans are always around them. However‚ in some high schools‚ jocks can be seen as bullies
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Autumn 2013 Marketing ESSAY ON DUREX - Words count : 3106 words (excluding appendices‚ Table of Contents‚ References) Student number: 1226399 1 Summer 2009 Marketing ESSAY on DUREX Table of Contents : Introduction I-) The Marketing Macro environment of Durex : A)The Demographical and cultural environment B)Social Factors C)The political Factors D)Economical Factors II-) The Marketing Micro environment of Durex : A)Intensity of competitive Rivalry B)Threat of new entrants C)Threat of substitute
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developing fast. As many sociologists believe when the community is developing‚ the service industries will increase rapidly. Therefore‚ the more developed countries had higher percentage of service industries. In this essay‚ it will give the ideas of the description for two marketing theories of flower of service and pricing strategy. By analysing the theories to indentify the key point of concept and find the weakness of company strategy. And in the next part ‚ it will give the example by choosing
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