Marketing Management Project On [pic] CONTENT 1 Introduction 1.1 Company Background 1.2 Vision and Mission 1.3 Awards 2 Macro-Environment Analysis 2.1 Natural Environment 2.2 Culture Environment 2.3 Demographics 3 Product Line 4 Evaluation & Recommendation of Marketing Strategies 4.1 Market Penetration 4.2 Product Development 5 Mission Statement 6 ANNEX 1 Introduction 1. Company Background BreadTalk Group Limited is a listed bakery based company
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Identifying Learners Training Requirements Form for Food and Beverage Services NCII Name: ______________________________________ Age:_________ Educational Attainment: _________________ Work Experience:_______________________ Date of Start of Training: ____________________ Expected Date of Completion: ____________________ Actual Date of Completion: ____________________ |Current Competencies of the Trainee|Proof of Evidence |Required Competencies/Learning Outcome
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Issues facing F&B Industry8 1 Small Size of Singapore Market The market for food products in Singapore is small. This makes it hard for local manufacturers to expand and reap the benefits of economies of scale. It makes it harder to justify throwing money into research and development to come out with new products. A small domestic market makes it hard to test new food products on the endconsumers. Ultimately‚ it also makes it hard to expand and sell Singapore-made food products in the global
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publicize their products. (Fig 1.2) Moreover‚ the use of review websites (Fig 1.1) is also an effective method employed to advertise. Fig 1.3: Twelve Cupcakes featured on The Walker (TwelveCupcakes‚ 2013) Social media creates opportunities for the F&B industry to prosper. Being an efficient and effective tool‚ sharing of information online can create opportunities for a business. One such company which benefitted from social media is Twelve Cupcakes‚ a local bakery‚ made known due to overwhelming
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HOTEL GRAND PLACE‚ NEW DELHI ( MEMBER OF PREFERED HOTELS & RESORTS WORLDWIDE) FUNCTION PROSPECTUS DATE DAY 30 06 2011 THURSDAY NAMEO F GROUP- NHPC LTD CONTACT PERSON- MR. RAJ MODE OF PAYMENT- BILL TO COMPANY HOUSE KEEPING FLOWER PICK UP TIME- 06:30PM- 07:30PM FLOWER REQUIREMENTLINENSNACKS PICT UP AT 06:30PM FOOD PICK UP AT – 09:00PM TIME 07:00PM – 11:00PM ADDRESS- NHPC LTD‚ NHPC OFFICE COMPLEX SEC- 33 FBD MIN GUARANTED- 70 MAX EXPECTED- 80 ADVANCE- RS. 50000/- MENU
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_________________ are francier which is more expensive food often with a gourmet appeal a) Comfort food b) Benchmarking c) Upscale menu d) Display cooking 2. ________________ are restaurants designed where the kitchen may be viewed by the diners. a) Comfort food b) Benchmarking c) Upscale menu d) Display cooking 3. _______________ are suppliers within close proximity to the buyer. a) Primary market b) Secondary market c) Local market d) Broker 4. ________________ also known as Central Production
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F&B at NH Hotels Together with well-known chefs Ferrán Adrià and Paco Roncero NH developed new innovative F&B concepts such as nhube‚ Fast Good and Estado Puro. Nhube: This new space‚ which acts as a restaurant and reading room‚ living room and a bar-cafeteria at the same time‚ is perceived to act as a multifunctional space destined to please both business clients as well as infrequent visiting clients not staying in the hotel. In this modern and flexible atmosphere‚ with varying lighting
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John Herlihy‚ B&F 2008 “We celebrate failure. If you are not failing enough‚ then you are not taking enough risks…. So what we do here is fail and fail fast”. _______________________________ Google: ‘What we do is fail - and fail fast’ (Business & Finance; 20 November 2008) Google made €7.8bn profits last year - John Herlihy‚ head of its Irish operations‚ discusses innovation with Fearghal O’Connor Walking into Google’s high-spec Dublin offices is like delivering champagne to George Best’s hotel
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getting into international markets‚ understanding a countries culture can be the difference between success and failure. These categories include: Individualism (IDV) vs. Collectivism‚ Low vs. High Power Distance (PDI)‚ Masculinity (MAS) vs. Femininity‚ Uncertainty Avoidance Index (UAI)‚ and Long Term Orientation (LTO). Individualism (IDV) vs. Collectivism is the level in which individuals are combined into groups. The higher the rating‚ the closer the culture is to individualism‚ and the lower the
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B.F. Skinner is well known for his work on behaviorism and operant conditioning. He also once said that free will was an illusion. He firmly believes that everything we do is because of conditioning. He was inspired by Pavlov and Watson’s work so much that he went to Harvard for it. B.F. Skinner first majored in literature‚ but then gave up on writing after struggling for a while. He then went to Harvard to get his degree in psychology. Skinner eventually graduated and got a job at the University
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