and publicity have used beauty to trap and hunt consumers. Despite the different perspectives‚ Susan Bordo and John Berger have focused on the concept of how beauty is displayed‚ how we view it‚ and how it is utilized to attract us as consumers‚ and affect our lives. In his book “Ways of Seeing‚” John Berger talks about viewing images‚ viewing the world around us‚ especially the world of classic art. Susan Bordo’s essay “Beauty (Re) discovers the male body” argues about the “powerful taboos” of male
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This chapter explains her thoughts on the use of the male body in advertising. Bordo explains how and why she first got interested in looking for new advertisements of males in magazines. Bordo explicitly depicts her thoughts on how people look at the male body‚ how it was used in advertising‚ movies‚ and our culture overall. She also goes into how over time the use of male bodies has changed in our culture. Bordo uses a lot of pictures and actual advertisements to draw you in as a reader and
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Susan Bordo an author who writes about how the American culture has always shown and used women’s bodies throughout our history and to most is considered completely normal. In the print “Beauty Rediscovers the Male Body” Bordo states “naked female body became an object of mainstream consumption”(Bordo 168). She explains that the female body was completely normal for people to look at while on the other hand showing a naked male body was considered a taboo that most people were afraid to break. Over
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Molly Jarrett October 1‚ 2012 Mrs. Barrett Journal #3 Susan Bordo’s passage‚ “Beauty (Re)discovers the Male Body‚” she really focuses on the male modeling and the views of males in advertisements. She truly portrays the changes from traditional to modern views of male modeling by society. The Abercrombie and Fitch advertisement is the more traditional of the two. I believe that it conveys all of the types of examples and traits that a traditional male model demonstrates. On the other
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they have changed also. In "Hunger as Ideology"‚ Susan Bordo talks about her view on commercials and gives us the gender-dualities‚ which she thinks are traditional for ads. In her essay Bordo examined the historical stereotype of women; the portrayals that have arrested them‚ turning their psychological makeup into something destructive to their health‚ and yet‚ supported by society. It seems that to be thin is a goal for most women and as Bordo points
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John Berger definition of mystification through Hal’s painting In John Berger’s reading‚ he states that “Mystification is the process of explaining away what might otherwise be evident” (pg 103). To my understanding‚ Berger is saying that mystification is a way of what we think may be clear to our understanding of something. It seem as though Berger express mystification in ways that one may not grasp something clearly even though it may seem to be evident. By expressing this‚ Berger used the passage
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"Never Just Pictures" by Susan Bordo‚ is about how today’s society looks at different types of media to get an idea of what they should look like. In this essay‚ the author tries to get the readers to take a closer look at today’s obsession with the physique of the human body. Bordo talks about how things that were once considered normal‚ no longer are. Literally people are purging and starving their bodies to become nothing more than silhouettes of themselves. Instead of being alive and healthy
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Susan Bordo examines Western culture as it relates to the body‚ specifically the slender body in this chapter of her book‚ Unbearable Weight. Diets have been important since the Ancient Greek and Middle Ages‚ where the Greeks mastered their “public” selves by regulating “food intake… as a road to self-mastery” and the Christians fasted for their “inner” selves to achieve “spiritual purification and domination of the flesh” (page 185). By the nineteenth century‚ diet became associated with the aesthetics
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In his first essay of Ways of Seeing‚ John Berger claims that all power‚ authority‚ and meaning that was once held by an original work of art has been lost through the mass reproduction of these works that has occurred in recent years. He writes of an entirely bogus religiosity (116-117) that surrounds these art objects and that the meaning of the original work no longer lies in what it uniquely says but in what it uniquely is (117). He claims that because of reproduction‚ the art of the past no
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2010 Seeing Comes First One of the most important senses that we human have is the ability to see things. We see the image of the object first before the image is send to our brain and processes it. The essay “Ways of Seeing”‚ written by John Berger took art as an example‚ to show the way how modern people view art and the influences that traditional oil painting has had on society and modern day society. The way people now a day perceives an art image is different than the way it was seen
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